Demand Generation Agency
Demand gen is the work that turns strangers into pipeline. We set up each channel and prove it books meetings first, then AI keeps it running every week alongside your sales team.
- meetings booked per month
- 150+
- pipeline generated for clients
- $340M+
- pipeline for Reworld
- $250M+
What we build
What we build.
Each one is set up and proven with our team, then runs every week on your stack. You own all of it.
- 01Multi-Channel Demand EnginePaid search, outbound email, LinkedIn, and content working together. Each channel triggers the next. A cold email click triggers a retargeting ad. A content download triggers a nurture sequence.
- 02Intent-Based TargetingWe use intent data to find accounts that are shopping now. Outreach goes to the ones already looking at your category.
- 03Full-Funnel AttributionEvery touchpoint maps to pipeline. We track from first impression through closed deal so you know exactly which demand gen activities produce revenue.
- 04ABM InfrastructureAccount-based campaigns for named accounts. Personalized landing pages, tailored sequences, and coordinated multi-channel touches for your top 100 targets.
How it gets built
Proven first, then automated.
- Closed deals in your CRM
- Account list
- Research on each contact
- Message for each contact
- Review
- Reply to your sales team
- CRM Accounts, contacts and replies
- Slack Replies the same day
- Inbox Sequences from your domains
What runs every week
Pipeline, week by week.
- Monday New target accounts are scored against your best customers.
- Tuesday Contacts are researched and a message is drafted for each one.
- Wednesday Sequences go out after our team reviews them.
- Thursday Event and partner leads join the same follow-up.
- Friday Replies and next week's list go to your sellers.
Demand Generation as Systems Engineering
Demand generation for SaaS is not a single channel or a single campaign. It is the infrastructure that moves target accounts from unaware to pipeline-ready.
Growigami builds demand gen as interconnected systems. Every channel has a role. Every touchpoint has attribution. The system works as a whole, not as isolated campaigns.
The Demand Engine Architecture
Top of funnel - Content, paid social, and organic search create awareness among your ICP. Ungated, useful, and designed to build credibility before any ask.
Middle of funnel - Retargeting, nurture sequences, and LinkedIn content keep your brand present while buyers educate themselves. Most B2B purchases involve 3-5 stakeholders and 3-6 months of evaluation.
Bottom of funnel - Outbound sequences, demo CTAs, and sales enablement convert aware prospects into qualified pipeline. Timing and personalization matter more than volume here.
All three layers share data. A prospect who reads three blog posts gets a different outbound sequence than one who clicked a paid ad. Context travels with the contact.
Pipeline Math First
Before we build anything, we do the math. Your revenue target divided by average deal size gives you the number of closed deals needed. Close rate gives you SQLs needed. Conversion rates give you MQLs and traffic needed.
This math determines channel mix and budget allocation. There is no guesswork - just arithmetic and historical benchmarks.
Attribution That Goes the Distance
Most demand gen attribution stops at lead creation. Ours tracks through the full pipeline:
- First touch attribution (which channel created awareness)
- Multi-touch attribution (which channels contributed to conversion)
- Revenue attribution (which channels influenced closed deals)
This means you know not just what generates leads, but what generates revenue. Those are often very different channels.
Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.
Real outputs
Templates and research on our own site.
ABM Outbound Sequence Template
- Tab 1Tier 2 Sequence (28 days)
- Tab 2Tier 1 Sequence (45 days)
- Tab 3Tier 3 Sequence (14 days)
- Tab 4Account Scoring Matrix
- Tab 5Deliverability Checklist
- Nov 9Web SummitLisbon, Portugal
- Nov 18SaaS NorthOttawa, Canada
- Nov 30AWS re:Invent 2026Las Vegas, NV
- Dec 9The AI Summit New YorkJavits Center, New York, NY
Proof
$250M+ pipeline for Reworld.
“Hundreds of millions in pipeline. 150+ meetings a month. They understand our product, our buyers, and our sales cycle.”
- pipeline
- $250M+
- conversion
- +24%
- new segments
- +26%
Price
From $1,999 a month.
We learn the business and build your first go-to-market process on us this month.
FAQ
Questions about Pipeline
What does a demand generation agency do?
A demand generation agency builds systems that create awareness, interest, and qualified pipeline for B2B companies. This includes paid media, outbound email, content marketing, ABM campaigns, and event marketing - all orchestrated to move target accounts from awareness to sales-ready.
How is demand generation different from lead generation?
Lead generation focuses on capturing contact information. Demand generation focuses on creating buying intent. Demand gen includes both awareness-building activities (content, brand) and capture activities (outbound, paid). Growigami builds both layers as one connected system.
What demand gen channels work best for B2B SaaS?
For most B2B SaaS companies: outbound email for direct pipeline, paid search for intent capture, LinkedIn for targeted awareness, and content for compound organic demand. The optimal mix depends on your ACV, sales cycle, and ICP. We determine this during the pipeline math phase.
How do you measure demand generation success?
Pipeline generated and revenue attributed. We track qualified meetings booked, opportunities created, and closed-won revenue by channel. Supporting metrics include MQLs, conversion rates, and CAC by channel - but these serve the pipeline number, not the other way around.
Start with one process.
We learn the business and build your first go-to-market process on us this month.