Customer story
$250M+ in pipeline for Reworld.
Reworld is a $3 billion waste-to-energy operator whose sales team chased leads nobody had qualified. We rebuilt its audience and its CRM, and marketing and sales finally worked from one pipeline.
The results.
- $250M+
- pipeline
- Deal value sales can work
- +24%
- conversion
- About 8% to about 10%
- +26%
- new segments
- Beyond the core market
The challenge.
Reworld is a $3 billion waste-to-energy operator with a market presence and four distinct buyer segments. Its CRM was messy, lead scoring did not exist, and the sales team spent most of its time chasing unqualified leads. Marketing and sales worked in silos.
What we built.
-
Audience intelligence
Process: ICP & go-to-market plan
We built ideal-customer profiles for the four buyer segments, so each campaign spoke to one buyer.
-
CRM overhaul
Process: CRM & routing
Data was cleaned up so marketing and sales saw the same pipeline.
-
Targeted campaigns
Process: Outbound
Each segment got its own campaigns.
-
Market expansion
Process: ICP & go-to-market plan
We found and entered new segments beyond the core market.
“The impact of Growigami on Reworld's lead generation success has been truly exceptional.”
Before and after.
“Our data has never looked cleaner! It's so easy now, I wish we had done this a long time ago.”
Mike WilliamsVP Commercial Operations, Reworld The processes that did the work.
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