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Anthony Hsiao, CEO, Matterway Customer story The squeezing the lemon theme really struck gold. Anthony HsiaoCEO, Matterway Instant price From $1,999 a month Pick the processes you need and see your monthly price before you talk to anyone. See your instant price
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Customer story

From zero to $20K MRR in four months.

CabFare turns a driver's phone into a card terminal for taxis and limousines. It had a finished product and no users. Video ads, outbound and a new first-run flow built its first $20K of monthly recurring revenue.

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The results.

$20K
MRR
Monthly recurring revenue, from $0
+30%
nurture lift
More installers finished setup
+320%
installs in July
July installs, month over month
3.2x
better cost per install
Video ads against static ads

The challenge.

CabFare takes in-person payments in taxis and limousines, and its app lets a driver take a card on a phone instead of a bulky terminal. Arthur Argyropoulos had the product ready: the Stripe integration and the tap-to-pay backend. He had no users, no brand awareness and no marketing engine. Facebook ads run in house had burned $3K for fewer than 20 installs.

What we built.

  1. Meta Ads

    Process: Paid ads

    We tested video against static creative. Video with a clear "ditch your terminal" message beat static by 3.2x on cost per install.

  2. Outbound Email

    Process: Outbound

    Drivers and fleet owners each got their own campaign.

  3. Onboarding Redesign

    The first-run flow was simplified so a driver could process a first payment in under two minutes.

  4. WhatsApp + Email Nurture

    Process: Nurture & newsletter

    A five-stage funnel brought back people who had installed but not finished setup. Conversion rose 30%.

In their own words, on camera.

Arthur Argyropoulos · CabFare
Arthur ArgyropoulosFounder, CabFare
“It doesn't matter if you have the best mousetrap in the world - if people don't know about it, it's worthless.”
Arthur ArgyropoulosFounder, CabFare

Before and after.

BeforeAfter
Monthly recurring revenueWhat the app earns every month. $0 $20,000
Installs, July over JuneGrowth in new drivers, month over month. Baseline +320%
Cost per installWhat each new driver costs to win. Static ads 3.2x better with video
Installers who finish setupDrivers who finished the setup steps. No follow-up +30%
“I'm not tied to one person who might leave in 18 months. I get a whole team with the skillset I need at the moment I need it.”
Arthur ArgyropoulosCabFare

The processes that did the work.

More client stories.

  • 1M+

    impressions

    Pre-event reach among BPO buyers

    €20
    CPL
    Cost per qualified lead
    75%
    better ads
    First ad to final, 47 variants

    Executive meetings from a €1,600 ad spend.

    Read the Matterway story

  • $250M+

    pipeline

    Deal value sales can work

    +24%
    conversion
    About 8% to about 10%
    +26%
    new segments
    Beyond the core market

    $250M+ pipeline for Reworld.

    Read the Reworld story

  • 10x

    organic traffic

    Peak estimated search visits, from launch

    ~5x
    revenue growth
    “Almost 5x,” Matt's July investor update
    12x
    ranked keywords
    Terms CapOut ranks for, Apr to Sep

    Search traffic up 10x and revenue up nearly 5x.

    Read the CapOut story

Start with one process.

We learn the business and build your first go-to-market process on us this month.

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Each process from $1,999 a month. Your first build is on us this month.