See your instant priceInstant price
The revenue systemBrings buyers to you.
Add-onsSales and RevOps, on top of the system.
Built onceThe foundation every process runs on.
Anthony Hsiao, CEO, Matterway Customer story The squeezing the lemon theme really struck gold. Anthony HsiaoCEO, Matterway Instant price From $1,999 a month Pick the processes you need and see your monthly price before you talk to anyone. See your instant price
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See your instant price

AI revenue operations, built and run by former CROs

Everything on your marketing plan.Shipped this week.

Agents built by former CROs run outbound, search, LinkedIn, video and ads every week. Your team approves what goes out.

See your instant priceTalk to sales
Mon5Tue6Wed7Thu8Fri9Sat10
Email to Ostrom ColdMarcus Bell, Head of Sales
Blog postDraftPriya Raman, Co-founder & CEO
LinkedIn postPriya Raman, Co-founder & CEO
Follow-up to Dale FischerMarcus Bell, Head of Sales
Customer updatePriya Raman, Co-founder & CEO
212 accounts scoredDone · 06:00
3 LinkedIn ads liveDone · 08:00
Comment drafted for PriyaDone · 10:40
3 conversations to joinDone · 13:00
14 emails draftedApproved by Marcus
News story publishedDone · 14:00
214 buyer questions askedDone · 16:00
Story held at the capDone · 19:00
Ad spend checkDone · 09:00
Held story goes outDone · 14:00
Priya’s post goes liveApproved by Priya
2 new ad variantsDone · 15:00
Two recall feeds addedDone · 16:05
Issue 31 draftedDone · 17:00
9 RSVPs for ChicagoDone · 18:10
Evening story draftedDone · 19:00
5 replies sortedDone · 11:15
Listening: QA threadsDone · 13:00
News story publishedDone · 14:00
3 clips cutDone · 15:20
Award entry draftedDone · 16:00
Note to Fennick SensorsDone · 17:30
Evening story heldDone · 19:00
Issue 31 approvedApproved by Tom
Ad spend by dayDone · 09:10
Dale’s question flaggedDone · 13:00
Issue 31 sent to 3,412Done · 14:00
Story on Calloway FreshApproved by Hannah
Two stories heldDone · 14:05
Post, 41 commentsDone · 14:30
2 clips publishedDone · 16:10
Rosa Delgado books a demoDone · 17:58
Clip captions checkedDone · 10:20
Listening: audit postsDone · 13:00
9 more emails draftedDone · 13:30
News story publishedDone · 14:00
Weekly creative testApproved by Luis
Dinner reminders sentDone · 15:30
Pipeline report to SlackDone · 16:00
Evening story queuedDone · 19:00
40 accounts scoredDone · 06:00
Seat list updatedDone · 08:30
Weekly pipeline digestDone · 09:00
Ad spend by lineDone · 09:30
Weekend story queuedDone · 10:00
Tuesday post queuedDone · 11:00
Full interview cutApproved by Priya
Sitemap refreshedDone · 12:30
By handWith agentsAgents
  • Cognizant
  • Reworld
  • P&G
  • Matterway
  • Stretto
  • CapOut
  • KFC
  • 1Point1
  • NaviNurses
  • CabFare
  • Vibe People
  • Nestle
  • Southwest
  • Burnham
  • Caplight
  • ProductFlo
  • Dash
  • FormFlou
  • Glan

Why teams switch to Growigami

Your go-to-market, built into a system that runs.

Growigami is an AI revenue operations team for B2B SaaS. Former CROs learn your business and prove what works, then build an agent for each process that fills your pipeline. The agents ship every week on your stack, and your team approves what goes out.

Outbound

Meetings with the accounts you want, no chasing.

Each week we research your accounts and write every message. Your seller reviews, then sends.

More on Outbound
OutboundOutbound to new cold storage sites Scheduled Running Waiting for approval Done
  1. Signals 212
  2. Accounts 14of 31
  3. Contacts 14
  4. Drafts 14
  5. Sent 9
  6. Meetings 1

Sources

  • Google News 58
  • Indeed 64
  • LinkedIn Jobs 41
  • Building permits 27
  • Crunchbase 22

212 signals this week

Signals · Mon 5 Oct Reading 8 fit Dockmere

  • New building29 Sep Ostrom Cold Logistics Opened a 120,000 sq ft freezer in Joliet Fit
  • Job post2 Oct Pell & Hart Provisions Night-shift QA supervisor, Allentown Fit
  • Permit7 Oct Calloway Fresh Cross-dock permit approved, Charlotte Fit
  • Job post1 Oct Tolliver Dry Goods Forklift drivers, ambient warehouse
  • Job post1 Oct Tamsin Bay Seafood Food safety manager, traceability Fit
  • Funding30 Sep Brackwater Cold Storage Raised $18M to add two freezer sites Fit
  • Acquisition28 Sep Pennick Bakehouse Bought a regional bread brand
  • Permit5 Oct Varrow Peak Freezers Freezer addition, 40,000 sq ft, Reno Fit
  • Funding29 Sep Forkline Meal Kits Seed round for a meal kit app
  • Job post3 Oct Quenby Frozen Desserts QA lead for a second plant Fit
  • Job post2 Oct Hollis Creek Foods Office manager, head office
  • Expansion7 Oct Calloway Fresh Third cross-dock opens in Charlotte Fit
  • Sales Navigator23 matches
  • ZoomInfo27 matches
  • Apollo25 matches
AccountFound inBuildingsPeopleLogs todayScore

14 kept of 31 · dropped: one building, dry goods only, or an open deal in HubSpot

Ostrom Cold Logistics4 buildings · Chicago94
  • Dale FischerVP of Warehouse Operations
  • Neil CorriganWarehouse Manager, Joliet
  • Karen LindqvistChief Financial Officer

dale.fischer@ostromcold.comVerified

Calloway Fresh3 cross-docks · Atlanta91
  • Andre WhitfieldDirector of Operations
  • Tomas ReyesInventory Analyst
  • Lorna BaptisteHR Business Partner

andre.whitfield@callowayfresh.comVerified

Pell & Hart Provisions6 warehouses · Allentown88
  • Rosa DelgadoDirector of Food Safety & QA
  • Evan MarshProcurement Manager
  • Samuel OkoroMaintenance Lead

rosa.delgado@pellhart.comVerified

Tamsin Bay Seafood2 plants · New Bedford83
  • Megan O’RourkePlant Manager
  • Jason TranTransportation Manager
  • Ana RuizOffice Manager

megan.orourke@tamsinbay.comVerified

Research · Ostrom Cold Logistics

  • ostromcold.com/locations/joliet Joliet freezer Eight receiving doors held at minus 10°F, with blast cells for inbound pallets.
  • Google News · 29 Sep Ostrom Cold Logistics opens Joliet freezer The 120,000-square-foot freezer is the company’s fourth building in the Chicago area.
  • Dale Fischer on LinkedIn · 3d Dale FischerVP of Warehouse Operations Proud of the crew that got Joliet running. First audit is on the calendar for November.
Joliet freezer, first audit Drafts 14 Drafts 13
From Marcus BellHead of Sales, Dockmere Reviewing Sent
ToDale Fischerdale.fischer@ostromcold.com
Joliet freezer, first audit

Hi Dale,

Congrats on opening the Joliet freezer last week. Eight receiving doors at minus 10°F is a lot of door time to log by hand.

In a new building, the first audit tends to turn on two records: how long each door stood open, and the corrective action after each excursion. Dockmere keeps both on the pallet record, so the auditor gets one report.

Worth 20 minutes before your first audit to see how a second building gets set up?

Marcus

Send Draft saved Sent just now
Message sentUndoView message
Search Dockmere

leads

Growigami APP 8:41 AM

3 replies to Monday’s outbound
Dale Fischer, Ostrom Cold Logistics: wants Thursday
Andre Whitfield, Calloway Fresh: asked for a sample report
Megan O’Rourke, Tamsin Bay Seafood: after the holidays

Growigami APP 8:44 AM

📅 Meeting booked

Dale Fischer · VP of Warehouse Operations
Ostrom Cold Logistics

When
Thu 15 Oct, 10:00 AM ET

Owner
Marcus Bell

“Thursday at 10 works. Can you show us the door report?”

🎉3

Growigami APP 8:44 AM

📅 Meeting booked

Dale Fischer · Ostrom Cold Logistics
Thu 15 Oct, 10:00 AM ET · Marcus Bell

“Thursday at 10 works. Can you show us the door report?”

🎉3

Contacts Dale Fischer
Dale Fischer VP of Warehouse Operations Ostrom Cold Logistics
Lifecycle stageOpportunity Contact ownerMarcus Bell
DealOstrom Cold Logistics · Joliet Meeting booked

Activity

  1. Meeting bookedThu 15 Oct, 10:00 AM ET · with Marcus Bell
  2. Email reply“Thursday at 10 works.”
  3. Email opened 3 timesJoliet freezer, first audit
  4. Email sent by Marcus BellJoliet freezer, first audit
  5. SignalOpened a freezer in Joliet

LinkedIn

Be known for what you know, from a call.

Profiles, posts and articles for your company page and your people, drafted from a short call.

More on LinkedIn
LinkedInFounder posts · Priya Raman Scheduled Running Waiting for approval Done

Priya’s voice

  • LinkedIn40 posts
  • Google Meet12 calls
  • Google Docs9 notes

Priya Raman3w

A pallet of chicken sat at door 4 for 31 minutes last July.

212

Priya Raman1mo

An auditor in Ohio asked me a question I could not answer.

241

Priya Raman1mo

Night shift writes the best corrective actions I have read.

197

Priya Raman2mo

Our first customer ran six freezers off one clipboard.

168

Customer call, Midwest freezer46 min

“We find out at the morning reading.”

Interview with Hannah32 min

“I want the record to tell the story.”

Customer call, food distributor41 min

“Door 6 is always door 6.”

Dock walk notes, Columbus

Edited 12 Sep

After the spring dinner

Edited 2 May

What I tell new hires about audits

Edited 18 Aug

How Priya writesFrom 40 posts, 12 calls and 9 notes

  • Opens on a moment at the dock31 of 40 posts
  • Names the door, the shift and the reading27 of 40 posts
  • Short paragraphs, no hashtags40 of 40 posts
  • Ends on one question to operators37 of 40 posts

Ideas this week

From calls, Slack, search, comments and email

  1. Call · 22 Sep 94

    Auditors now ask what happened in the twenty minutes after an excursion.

    PickedHeard on 3 calls this monthBuyers ask AI the same

  2. #field-notes 81

    A night shift lead in Indiana checks every dock door at the top of the hour.

  3. AI search & SEO 77

    Buyers ask AI what an auditor wants after an excursion.

  4. Comments on her last post 62

    Three operators asked how long the clipboard stays by the door.

  5. #sales 66

    Marcus hears “we log it on paper” on most first calls.

  6. Reply to The Dock Sheet 55

    A reader asks who signs off on a split pallet.

  7. News brief 48

    Calloway Fresh opens a third cross-dock in Charlotte.

  8. Call · 30 Sep 58

    Two rooms at different set points share one receiving dock.

  9. Priya’s notes 51

    The spring dinner question: what broke this summer?

Priya RamanCo-founder & CEODraft in her voice

The question auditors ask most1 in the warehouses we work with: what happened after the excursion?

The sensor already logged 46°F at door 6 at 2:14 on a Tuesday2. The auditor wants the next twenty minutes. Who saw the alert? Where did the pallets go? Who signed off once the product was back under 41°F3?

On most docks that story is split between a sensor dashboard and a clipboard by the door4.

Priya RamanApprover · Co-founder & CEO Approve and schedule
Approved by PriyaScheduled for 14:30 UTC
Priya RamanCo-founder & CEO at Dockmere4h •

The question auditors ask most in the warehouses we work with: what happened after the excursion?…more

186 41 comments • 9 reposts

9,412 impressionsView analytics

Like Comment Repost Send

  • Dale Fischer2h

    VP of Warehouse Operations at Ostrom Cold Logistics

    We still keep the door log on paper in Joliet. The auditor asked for exactly this in June.

  • Rosa Delgado1h

    Director of Food Safety & QA at Pell & Hart Provisions

    Who signed off is the one we chase every time. How do you tie it to the reading?

  • Megan O’Rourke34m

    Plant Manager at Tamsin Bay Seafood

    Our night shift writes it on a whiteboard. Saving this for Monday’s QA meeting.

Video

Your best people on camera, without a shoot.

Short videos every month, made from one call and cut for every channel.

More on Video
Founder interviewRemote recording · Mon 28 Sep REC 26:14
Priya Raman on camera
Priya RamanCo-founder & CEO, Dockmere
Hannah Liu on camera
Hannah LiuHost
  • Priya · Camera · 4K Recording Uploaded
  • Priya · Mic · 48 kHz WAV Recording Uploaded
  • Hannah · Camera · 1080p Recording Uploaded
  • Hannah · Mic · 48 kHz WAV Recording Uploaded
VideoFounder interview clips · Wed 30 Sep Running Done

TranscriptRiverside recording · 26:14 · 2 speakers

  1. 0:12 Thanks for doing this. Can we start at the dock door?
  2. 2:19 An audit for our customers is a binder, a clipboard and a very long morning.
  3. 6:02 Most of that morning goes on matching readings to what people did about them.
  4. 7:41 The question auditors ask most is what happened after the excursion. 1
  5. 9:10 And the sensors cannot answer that?
  6. 12:03 Who saw the alert? Who signed off once it was back under 41°F? 2
  7. 15:37 Why put the fix on the same record?
  8. 19:30 One pallet. One timeline. The fix sits on the same record as the reading. 3
  9. 23:05 Pull one pallet tomorrow and time the story from the door.

Moments41 lines scored · 3 picked

  • what happened after the excursion After the excursion7:41 to 7:51 · 0:10Captions styled
  • who signed off once it was back under 41°F Who signed off?12:03 to 12:10 · 0:07Captions styled
  • one pallet, one timeline One pallet, one timeline19:30 to 19:37 · 0:07Captions styled
VideoAfter the excursion · 3 cuts Running Waiting for approval Done
After the excursion, 16:9 what happened after the excursion
16:9YouTube and the site
After the excursion, 1:1 what happened after the excursion
1:1LinkedIn feed
After the excursion, 9:16 excursion
9:16Reels and Shorts
Priya RamanCo-founder & CEO · 3 clips · 9 cuts Approve
Approved by PriyaScheduled for Tue 6 Oct
Dockmere/Founder interviews/The next twenty minutes V3 Tom HalloranHannah LiuPriya Raman Share Approve
00:00:00:00 / 00:00:32:00 Muted 1080p 2.39:1
Title Warehouse Priya, A cam Dock doors Cold storage Priya, B cam Floor check Pallet record Priya, A cam End
LinkedInPriya Raman · Co-founder & CEO
3,940 viewsPosted Tue 6 Oct
YouTubeDockmere · Founder interviews
1,236 viewsPosted Tue 6 Oct
dockmere.com/videosOn the site
642 playsPosted Tue 6 Oct

Paid ads

Ads that book meetings, with nothing to manage.

Campaigns and landing pages on your buyers’ channels, run for you. You approve every ad.

More on Paid ads
Paid adsCompetitor scan · Mon 28 Sep Scheduled Running Done
Meta Ad LibraryMeta 112 LinkedIn Ad LibraryLinkedIn 54 Google Ads Transparency CenterGoogle 18 184 ads from 5 competitors, last 30 days
Coldtally52 Chillwright41 Tempwick38 Kelvinbay20 Sleetwise33

Fear61 ads

Feature58 ads

Price39 ads

Proof26 ads

The fix on the record0 ads

Nobody shows what the team did after the alarm.

Picked
Paid adsWeekly creative test · 28 Sep to 4 Oct Running Waiting for approval Running
Door timeEvery minute the door stands open is on the record.
Door time, 1:1 for LinkedIn feed Live
1:1
Door time, 4:5 for Facebook feed Live
4:5
Door time, 9:16 for Instagram Stories Live
9:16
One recordThe fix sits on the same record as the reading.
One record, 1:1 for LinkedIn feed Live
1:1
One record, 4:5 for Facebook feed Live
4:5
One record, 9:16 for Instagram Stories Live
9:16
Luis OrtegaMarketing Lead · 6 ads · 2 ideas · $2,000 this week Request changes Approve and launch
Approved by LuisLive on Facebook, Instagram and LinkedIn
Paid adsResults · 28 Sep to 4 Oct
Spent $2,000 Leads 37 Cost per lead $54
AdChannelSpendLeadsCost per leadPer lead
Door time1:1 LinkedIn $420 6 $70
Door time4:5 · Lowest cost per lead Facebook $319 11 $29
Door time9:16 Instagram $290 5 $58
One record1:1 LinkedIn $391 5 $78
One record4:5 Facebook $300 6 $50
One record9:16 Instagram $280 4 $70
Door time, 4:5, the winner Next week · 5 to 11 OctBudget $319 $1,200
  • New headline11 minutes at door 6
  • Same photoNight shift at the dock
  • New formatA 15-second video cut

Nurture & newsletter

Leads that keep warming up while you sell.

A journey for every way people reach you, plus a newsletter, written and tuned for you.

More on Nurture & newsletter
Nurture & newsletterIntagla · Auditor Notes newsletter Intagla Scheduled Running Waiting for approval Running Done

5 journeys, one for every way in

2,212 people in a journey today
  1. Downloaded the SOC 2 readiness guide 1,184in this journey
    1. Day 0 Your guide, and the controls auditors test first Page 6 is the one most teams skip.
    2. Day 3 How Pellwick passed its first Type I in nine weeks Evidence sealed every night from week one.
    3. Day 7 A readiness review, on us Thirty minutes with our audit team. You keep the gap list.
  2. Booked a demo, did not show 86in this journey
    1. Day 0 Sorry we missed you. Here is the four-minute version The demo, cut to the nightly evidence pull.
    2. Day 2 Two more times this week Tuesday at 10 or Thursday at 3, Eastern.
    3. Day 9 Still on your list for this quarter? One line back is enough.
  3. Started a trial 412in this journey
    1. Day 0 Your first evidence pull runs tonight Connect one system and wake up to sealed evidence.
    2. Day 4 Three controls still need evidence Each one links to the screen that fixes it.
    3. Day 10 Your readiness score after ten days Where you stand, and what an auditor asks next.
  4. Visited pricing twice in a week 297in this journey
    1. Day 0 What Intagla costs for a team your size The plan most 50-person teams pick, and why.
    2. Day 3 What a first audit costs without it The hours your team spends on screenshots, added up.
    3. Day 8 Twenty minutes with Arjun? Our CEO walks through your audit window with you.
  5. Closed lost, 90 days on 233in this journey
    1. Day 90 What changed since we last talked Three things we shipped from your feedback.
    2. Day 104 Your auditor’s next ask The question most second audits add.
    3. Day 120 Worth another look before renewal? A side by side with what you run today.
  • Sales calls14
  • Support inbox9
  • LinkedIn posts6
  • Changelog4
  • Google News5
  • Reader replies3

41 items since issue 11 · 5 picked

  1. Sales calls

    “What does my auditor mean by population?”

    Asked on 6 calls

    Lead piece

  2. Support inbox

    Can one screenshot cover a whole quarter?

    4 tickets

  3. LinkedIn posts

    Our auditor asked for 25 samples. How we picked them.

    Arjun Mehta · 612 reactions

    Short item

  4. Intagla changelog

    Population exports now list every item with its seal time

    Shipped Tue 6 Oct

    Short item

  5. Google News

    Buyers ask for a SOC 2 report earlier in the deal

    The Trust Ledger

    Reason to talk

  6. Sales calls

    Is a Type I worth it if a Type II is next?

    Asked on 3 calls

  7. Reader replies

    How long should we keep sealed evidence?

    Adaeze, Brightkeel

    Reader asks

  8. Support inbox

    Do retired laptops still need evidence?

    2 tickets

  9. LinkedIn posts

    Three questions auditors asked our customers in September

    Claire Dubois · 284 reactions

  10. Google News

    Why first Type II reviews pull more samples

    Controls Weekly

  11. Intagla changelog

    A Slack alert when a nightly pull misses a system

    Shipped Thu 1 Oct

  12. Sales calls

    Can our auditor log in and check the seals?

    Asked on 2 calls

From
Auditor Notes from Intagla <notes@intagla.com>
To
Subscribers · 2,240 verified
Subject
What your auditor means by “population”
Auditor Notes Issue 12 · 8 October 2026

From the audit desk at Intagla

What your auditor means by “population”

Six of you asked us this in the last month. When an auditor asks for the population, they mean every item a control touched in the period: every new hire, every access change, every laptop. They pick their samples from that list, so a missing row becomes a finding.

Samples auditors asked our customers for, Q3
Access changes25
New hires25
Laptops15
Vendor reviews5

The fix is plain. Export the population from the system of record on the day the period closes, and keep it sealed next to the samples.

Two short items

New in Intagla. Population exports now list every item with the time it was sealed.

From Arjun. Our own auditor asked for 25 samples last month. How we picked them, in one post.

A reader asks

“How long should we keep sealed evidence?” Adaeze, Brightkeel. As long as your auditor looks back, and some contracts ask for more. Page 3 of the readiness guide has the table.

Buyers now ask for a SOC 2 report on the first call. If your first audit window opens this quarter, talk to us before it does.

Book a readiness review
You get Auditor Notes because you subscribed on intagla.com. Reply with a question for the next issue.

Journey emails, last 30 days

23 meetings booked from journeys
EmailSentOpenedClickedMeetings
Your first evidence pull runs tonight Trial 412 68% 21% 9 Keep
Two more times this week Pick a time, or watch the four minutes Demo no-show 86 31% 1.2% 0 Stalled Rewritten
A readiness review, on us Guide 1,184 44% 6.1% 7 Keep
Twenty minutes with Arjun? Pricing 297 52% 8.4% 5 Keep
Your auditor’s next ask The question your second audit adds Closed lost 233 38% 2.0% 0 Stalled Rewritten
Three controls still need evidence Trial 412 61% 17% 2 Keep
Marketing Email Auditor Notes #12
Auditor Notes #12 Sent

Sent Thu 8 Oct, 14:00 UTC to 2,240 subscribers

  • Sent2,240
  • Open rate51%
  • Click rate9.4%
  • Replies23

Opens in the first two hours

Recipient activity

  1. MH Mira Haddadpellwick.com Clicked “Book a readiness review” 2 min ago
  2. TR Tomas Reyeshollispay.com Opened 3 min ago
  3. PO Priscilla Owusubrightkeel.io Replied 4 min ago
Inbox 23 replies
  1. Mira Haddad2:14 PM Re: What your auditor means by “population” This tripped us up last year. Can your team check our export before the window opens?
  2. Karim Nassar2:09 PM Re: What your auditor means by “population” Sending this to our auditor. Does a contractor count in the new hire population?
  3. Adaeze Nwosu2:03 PM Re: What your auditor means by “population” Thanks for answering my question. Page 3 is going on our wiki.

Events

Land with your meetings already booked.

Booth materials and invites for each show, plus the follow-up.

More on Events
EventsRoutelamp · Hearthline Contractor Expo Routelamp Scheduled Running Waiting for approval Done
  • HubSpot640 target accounts
  • LinkedInEvent attendees
  • Show listsExhibitors and registrants

12 shows scored · up to 3 a month

  1. Sep 29 to Oct 1

    Hearthline Contractor Expo

    Nashville, TN · 6,200 attending

    92

    61 target accounts registered

    Booth 1418

  2. Oct 20 to 22

    Dampercraft Owners Summit

    Dallas, TX · 1,400 attending

    81

    34 target accounts

    Shortlist

  3. Nov 4 to 5

    Coilyard Service Days

    Columbus, OH · 2,100 attending

    74

    22 target accounts

    Shortlist

  4. Oct 6 to 8

    Gaugeworks Expo

    Charlotte, NC · 2,700 attending

    47

    Mostly manufacturers

  5. Jan 26 to 28

    Truckroll Live

    Phoenix, AZ · 3,800 attending

    70

    19 target accounts

  6. Dec 1 to 3

    Wrenchday Conference

    Orlando, FL · 5,200 attending

    38

    Mostly homeowners

  7. Nov 17 to 19

    Ridgeflow Plumbing Expo

    Atlanta, GA · 4,500 attending

    66

    Plumbing only

  8. Oct 27

    Bluefurnace Meetup

    Kansas City, MO · 300 attending

    41

    Shops under 5 trucks

  9. Feb 9 to 11

    Thermwright Summit

    Denver, CO · 1,100 attending

    63

    12 target accounts

  10. Oct 13 to 14

    Northvent Trade Show

    Minneapolis, MN · 900 attending

    58

    9 target accounts

  11. Jan 12 to 14

    Fieldcrew Ops Summit

    Austin, TX · 1,600 attending

    55

    Mostly large fleets

  12. Nov 10

    Pipewright Forum

    Pittsburgh, PA · 600 attending

    52

    7 target accounts

Owners at Hearthline, matched to your target accounts

48 to invite · 13 left out

Approved by Nina
OwnerCompanyTrucksFound inFit
Ray BrannockOwner, Brannock Heating & Air Brannock Heating & AirLouisville, KY 22 94 Invite
Imran ShahOperations Director, Sixmile Mechanical Sixmile MechanicalClarksville, TN 45 91 Invite
Paul DelacroixOwner, Delacroix Climate Co. Delacroix Climate Co.Huntsville, AL 31 89 Invite
Curtis TolliverPresident, Tolliver Mechanical Tolliver MechanicalBirmingham, AL 38 88 Open deal
Luz OrtizGeneral Manager, Redbay Air & Plumbing Redbay Air & PlumbingChattanooga, TN 27 86 Invite
Dana QuillenOffice Manager, Quillen Plumbing Quillen PlumbingKnoxville, TN 14 82 Invite
Erik HalvorsenOwner, Halvorsen Comfort Halvorsen ComfortEvansville, IN 9 78 Customer
Terrell HayesOwner, Fenwright Air Fenwright AirJackson, MS 12 77 Invite
Jolene MayesOwner, Cobbler Creek HVAC Cobbler Creek HVACMurfreesboro, TN 19 75 Invite

Booth 1418 · Tue 29 Sep to Thu 1 Oct

10 booked before the doors open

Tue 29Wed 30Thu 1 9:30 Ray BrannockBrannock Heating & Air Paul DelacroixDelacroix Climate Co. Open 10:30 Luz OrtizRedbay Air & Plumbing Dana QuillenQuillen Plumbing Kara PikeMarlow & Pike Plumbing 11:30 Open Jolene MayesCobbler Creek HVAC Open 1:00 Terrell HayesFenwright Air OpenOpen 2:00 Imran ShahSixmile Mechanical Glen PruittQuarrystone Heating Open 3:00 Open Daniel OkaforOkafor Brothers Plumbing Open

212 badge scans, a follow-up for each

Sent 38 of 212 · each one read before it goes

  1. Ray BrannockBrannock Heating & Air “A long install on Tuesday pushed four visits to Wednesday.” Draft ready Sent
  2. Imran ShahSixmile Mechanical “Runs two dispatchers. Wants one board for both.” Sent
  3. Paul DelacroixDelacroix Climate Co. “Asked what happens when a tech calls in sick.” Sent
  4. Luz OrtizRedbay Air & Plumbing “Plumbing jobs run long twice a week. Wants a replay.” Sent
  5. Dana QuillenQuillen Plumbing “Books jobs by phone. Asked how the board updates.” Draft ready
Sent from Nina’s Gmail48 invites

Coffee at booth 1418 in Nashville?Sent

Nina Petrov <nina@routelamp.com>

to Ray Brannock

Tue, Sep 8, 9:40 AM

Hi Ray,

I saw Brannock Heating & Air on the Hearthline list. With 22 trucks, one long install on a Tuesday can push the rest of your week.

We will show how Routelamp replans a day when a job runs long, on a board like yours. Twenty minutes at booth 1418, coffee on us.

Pick a time: routelamp.com/hearthline

Nina

routelamp.com

Hearthline Contractor Expo · Nashville

Meet us at booth 1418.

Twenty minutes on how your board replans when a job runs long. Coffee on us.

Tue 29Wed 30Thu 1
9:3010:3011:301:002:003:00
Book this time
Your Tuesday, replanned
FromNina Petrov<nina@routelamp.com>
ToRay Brannock
Your Tuesday, replanned

Hi Ray,

Good to meet you at booth 1418. You said a long install on Tuesday pushed four maintenance visits to Wednesday.

I ran a Tuesday like that through Routelamp on a 22-truck board. Two of the visits moved to techs who finished early, and both stayed on Tuesday.

Want to see the replay? Thursday at 10 or Friday at 2 work on my side.

Nina

Send

Message sent · logged on Ray’s record in HubSpot

Marketing Campaigns Hearthline Contractor Expo 2026
Hearthline Contractor Expo 2026 Event
  • Badge scans212
  • Booth meetings10
  • Demos booked19
  • Pipeline sourced$337,700
DealStageOriginal sourceAmount
Sixmile MechanicalImran Shah Proposal sent Event · Hearthline Contractor Expo 2026 $71,400
Delacroix Climate Co.Paul Delacroix Demo held Event · Hearthline Contractor Expo 2026 $52,800
Brannock Heating & AirRay Brannock Demo booked Event · Hearthline Contractor Expo 2026 $46,200
Redbay Air & PlumbingLuz Ortiz Demo booked Event · Hearthline Contractor Expo 2026 $38,900

9 deals from this campaign · $337,700 in pipeline

PR & awards

Your name in trade news, pitched for you.

We write your releases and award entries and pitch reporters. You approve each one.

More on PR & awards
PR & awards1 press release and 2 award entries this month Intagla Scheduled Running Waiting for approval Done

Where the story comes from

Reading 12 sources Angle built from 4

  • Intagla data

    1,240 audits in Q3

    61% of stalled requests waited on one screenshot

    Used

  • Launch brief

    Auditor View ships Oct 13

    Auditors open sealed evidence themselves

    Used

  • #wins

    “Our auditor closed the request herself.”

    A bank customer, Tuesday

    Used

  • Riskfold

    Audit season starts with longer evidence lists

    2 days ago

    Used

  • Closed won

    Three new banks in September

    Largest: 412 controls

  • Customer call

    Renewal call with a fintech

    34 min · transcript

  • Arjun’s post

    What a clean audit trail looks like

    1,820 reactions

  • Changelog

    Sealed exports for ISO 27001

    Shipped Sep 29

  • G2 review

    “The auditor never had to ask twice.”

    Head of Security, a lender

  • Thread

    Auditors on the screenshot problem

    212 replies

  • Renewals

    Every Q3 renewal closed

    38 of 38 accounts

  • Industry calendar

    Audit season peaks in November

    Most SOC 2 windows close by year end

Angle
Auditors can now check sealed evidence themselves Q3 data shows most stalled requests wait on one screenshot from one person.

Reporters on the audit beat

  • Google News214
  • Substack38
  • LinkedIn51
  • X76
ReporterTheir latest storyFit
Dana WhitcombeAttestline Why SOC 2 renewals keep slipping 96 Pitch
Theo MarchbanksRiskfold Audit season starts with longer evidence lists 94 Pitch
Imani OkonjoThe Evidence Desk Inside a 40-day ISO 27001 audit 91 Pitch
Lukas BrennaghTrustgate What auditors want from startups 88 Pitch
Ruth CalderwoodAuditwell Weekly The screenshot problem in compliance 86 Pitch
Sanjay VelankarPolicyhaus GRC tools add evidence review 82 Pitch
Noor HaddadinRiskfold Ransomware crews target payroll 41 Breaches beat
Joel AshdownTrustgate Security funding, week 40 37 Funding only
Freya LindholtAttestline The EU AI Act in 2027 33 AI policy beat
Marisol YbarraThe Evidence Desk Hiring a first CISO 29 Careers beat

379 recent stories read · 6 reporters fit this angle

Replies

  • Dana WhitcombeCan Arjun do 20 minutes on Thursday?
  • Ruth CalderwoodSend the chart. It runs in Friday’s issue.
  • Theo MarchbanksAdding Intagla to Monday’s piece.

Interview booked

Arjun Mehta and Dana WhitcombeThu Oct 15 · 2:00 PM

Coverage

  • Attestline Intagla opens sealed evidence to auditors Dana Whitcombe · Oct 14 Mentions Intagla
  • Riskfold Audit season, week three: where requests stall Theo Marchbanks · Oct 15 Mentions Intagla
  • Auditwell Weekly The one screenshot holding up your audit Ruth Calderwood · Oct 16 Mentions Intagla
  • The Evidence Desk The tools changing how auditors work Imani Okonjo · Oct 19 Mentions Intagla
  • Trustgate What auditors want now: proof they can check Lukas Brennagh · Oct 20 Mentions Intagla
  • Policyhaus GRC tools open their evidence to auditors Sanjay Velankar · Oct 21 Mentions Intagla

Added to the October coverage report

Award calendar

2 entries this month
  • Sealmark Security Awards Best compliance product Due Oct 23 Entering Shortlisted
  • Fernhold GRC Awards Audit innovation Due Nov 6 Entering Submitted
  • Halvard Trust Awards Startup of the year Due Nov 20 Next quarter
  • Northlight Product Awards Launch of the year Due Dec 4 Next quarter

Sealmark Security AwardsBest compliance product · written to the judges’ criteria

  1. Innovation30% Auditor View: sealed items an auditor checks alone
  2. Customer impact30% Requests no longer wait on one person’s screenshot
  3. Evidence25% 1,240 audits of Q3 data and a bank’s own words
  4. Team15% Built by a team of 12 in five months
  • Entry, 600 words
  • Customer letter
  • Q3 data chart
  • Product screenshots
Press release · Auditor ViewIntagla · shared with Claire Draft On the wire · Tue 9:00 AM

For immediate release

Intagla lets auditors check sealed evidence themselves

Oct. 13, 2026. Intagla today launched Auditor View, which lets an auditor open each sealed evidence item and check it without waiting on the customer’s team. In Intagla’s review of 1,240 audits in Q3, 61% of stalled requests were waiting on one screenshot from one person.

“Week three is where audits stall,” said Arjun Mehta, co-founder and CEO of Intagla. “Now the auditor checks the evidence the night it is collected.”

Quote from Arjun Mehta, approved in Slack

Drafts6 pitches · from claire@intagla.com
  • Dana WhitcombeAttestline Your piece on slipping SOC 2 renewals ended on the evidence backlog. We can put a number on it. Draft Sent
  • Theo MarchbanksRiskfold Your audit season story named longer evidence lists. Our Q3 data shows where they stall. Draft Sent
  • Imani OkonjoThe Evidence Desk Your 40-day ISO audit lost a week to screenshots. We counted that across 1,240 audits. Draft Sent
  • Lukas BrennaghTrustgate What auditors want from startups had one answer: proof they can check alone. Draft Sent
  • Ruth CalderwoodAuditwell Weekly The screenshot problem now has data behind it, and a fix that ships Tuesday. Draft Sent
  • Sanjay VelankarPolicyhaus Your look at GRC evidence review fits a launch we have on Tuesday. Draft Sent
Claire DuboisVP Marketing, Intagla
Approved by Claire

1 release and 6 pitches to approve. Every figure is from Intagla’s own data.

Partnerships

Partners your buyers trust, calls on your calendar.

We find and pitch companies that sell to your buyers. Interested ones book a call.

More on Partnerships
Partnerships40 partners researched and pitched this month Splayline Scheduled Running Waiting for approval Done

Who already sells to AI product teams

  • HubSpot212 customer stacks
  • G29 categories
  • GitHub64 integrations
  • Crunchbase186 companies
  • TracebarnLLM tracing 87%
    Top fit
  • EvalwrightModel evals 81%
    Top fit
  • VectorquayVector database 78%
    Top fit
  • PromptyardPrompt management 72%
    Top fit
  • KilnstackGPU cloud 64%
  • RagsteadRetrieval platform 61%
  • CachefieldSemantic cache 58%
  • RailwickGuardrails 55%
  • MeterlaneUsage billing 49%
  • VoxhallowVoice agents 46%
  • HearloftSpeech to text 42%
  • GradewellFine-tuning 40%
  • SynthmoorSynthetic data 33%
  • LabelquarryData labeling 28%
  • PipewhistleData pipelines 24%
  • EdgeharborEdge network 19%

Ranked by audience overlap with Splayline’s buyers · the top 40 get researched and pitched

  • TracebarnLLM tracing · 87% overlap

    Ines ValcourtHead of Partnerships

    • 14 shared customers
    • Series B in August
    • Hiring a partner manager
    • Traces 6 model APIs, no routing

    Pitch ideaA joint webinar: tracing one request across GPU regions

  • EvalwrightModel evals · 81% overlap

    Desmond AchterbergVP Partnerships

    • 9 shared customers
    • Runs a monthly webinar
    • Series A in March
    • 22 tools on its integrations page

    Pitch ideaRouting results as a segment in its monthly webinar

  • VectorquayVector database · 78% overlap

    Talia SorensbyPartner Marketing Lead

    • 11 shared customers
    • Co-marketing program open
    • Shipped multi-region in July
    • Seed extension in June

    Pitch ideaA co-written guide to multi-region retrieval

40 partners researched this month · 3 shown

40 drafts

  • Tracebarn Open Sent
  • Evalwright Ready
  • Vectorquay Ready
  • Promptyard Ready
  • Kilnstack Ready
  • Ragstead Ready
  • Cachefield Ready
  • Railwick Ready

From the research

  • 14 shared customers
  • Series B in August

Replies this week

  • Tracebarn Yes, call booked
  • Evalwright Asked for a deck
  • Vectorquay Next quarter
  • Promptyard Opened twice
  • Cachefield Interested
  • Ragstead Sent Tuesday
New messageFrom owen@splayline.com

To Ines ValcourtTracebarn

A joint session for teams on one GPU region

Hi Ines,

Congratulations on the Series B. 14 of your customers also route their model calls through Splayline, and they ask us the same thing: why a trace slows down when one region fills.

Would you co-host a 30-minute webinar with us in November? Your traces next to our routing, on one real workload. We build the page and invite both lists.

Owen

Message sent Owen Whitaker is reviewingSent by Owen Whitaker
A joint session for teams on one GPU regionInes Valcourt replied · Tue 13 Oct, 4:12 PM

Ines ValcourtHead of Partnerships, Tracebarn

Owen, yes. Our customers ask us that every week. I sent an invite for Thursday so we can plan it.

On Mon, Owen Whitaker wrote: Congratulations on the Series B. 14 of your customers also route their model calls through Splayline…

InvitationFrom Ines Valcourt
Splayline and Tracebarn: webinar plan Thursday, October 15 · 11:00 to 11:30 AM Video call · Owen, Mei and Ines
Accepted
splayline.com

Splaylinewith Tracebarn

Live webinar · Wed 18 Nov · 1:00 PM ET

When one GPU region fills: tracing and routing a real workload

A 30-minute session with Splayline and Tracebarn on one checkout assistant’s traffic.

Owen WhitakerSplayline Ines ValcourtTracebarn

Save my seat Hosted on Zoom184 registered

ContactsPartner source: Tracebarn
  • FablevineVP Engineering Meeting booked
  • SproutcartCTO Deal created
  • CopperjayHead of Platform Attended
  • LumenfoldML Engineer Attended
  • NimbleridgeStaff Engineer Registered

Source: Tracebarn webinar

What you can count on.

to the first running process
3 wks
meetings booked per month
150+
pipeline generated for clients
$340M+
B2B companies served
40+
Video beat static on cost per installCabFare
3.2x
Lift from the first ad test to the last, 47 triedMatterway
+75%

Grow the system one process at a time.

Add any of these when you are ready, on the stack you already have.

Sales

Turns demand into deals.

  • Inbound lead follow-up

    Each inbound lead is researched, scored and sent to the right seller with a reply drafted, at any hour.

    Up to 300 inbound leads a month

  • Deal follow-up

    We brief each call and draft the recap. Stalled deals get a new reason to talk.

    Up to 60 sales calls a month

  • Sales assets

    Case studies, one-pagers, battlecards and decks, designed and written for your sellers.

    2 sales assets a month

RevOps

Connects and measures it all.

  • CRM & routing

    We clean your CRM once, then keep it clean every week without being asked.

    Kept clean every week

  • Automations

    We build the automations between your tools and fix any break before your team feels it.

    Up to 20 automations kept running

  • Pipeline & forecast

    Your pipeline and forecast every Monday, plus a board report we write each month.

    Weekly pipeline and forecast, monthly board report

Built once, and yours to keep.

Former CROs build each piece once, and you own it. Every process reads from it.

How it starts

Positioning & messaging

Say it once, and every process writes from it.

Where you sit against the other options, and the words each buyer hears.

More on Positioning & messaging
Positioning & messagingBuilt once for Dockmere Scheduled Running Waiting for approval Done

Sources105 read43 quotes kept

  • Customer call41 min QA lead, 6 warehouses “Every fix goes on a clipboard by the door.”
  • WonDeal note 4 buildings, Ohio “Audit week was a binder. Now it is one report.”
  • Rival siteHome page chillwright.com “New wireless sensors for every cooler.”
  • Customer call36 min Director of operations “We already have probes in every room.”
  • Review of Tempvane★★★☆☆ QA manager “Good alerts. The fix still goes on paper.”
  • Founder interview0:32 Priya Raman “A clipboard hangs by door 6 in every building I visit.”
  • LostDeal note 2 buildings, Texas “Kept the probes they own, went with a logbook app.”
  • Customer call28 min Plant manager, seafood “The week before an audit we rebuild the binder.”
  • Rival siteHome page tempvane.com “Hardware installed in a week.”
  • Review of Chillwright★★★★☆ Operations lead “Setup took longer than we planned.”
  • Customer call33 min QA lead, produce “Our probes are fine. The records are the problem.”
  • Rival siteHome page frostquill.com “Our sensors replace yours in a day.”
  • WonDeal note 9 buildings, Georgia “Auditor asked for one report and got it.”
  • Review of Frostquill★★★☆☆ QA supervisor “Corrective actions live in a binder.”
  • Customer call45 min VP of operations “Night shift checks doors at the top of the hour.”

Written from it this week

  • Outbound email · Marcus Dockmere keeps both on the pallet record, so the auditor gets one report.
  • LinkedIn post · Priya We built Dockmere so the corrective action sits on the same record as the reading.
  • Meta ad · headline One record from dock to trailer
  • Interview clip · title Why the fix belongs on the same record
  • LinkedIn ad · text The reading is the easy part. Dockmere keeps what your team did next on the same record.
  • dockmere.com · home page Temperature records for food warehouses, from the receiving dock to the outbound trailer.

Gathered

  • Customer calls 22
  • Win and loss notes 31
  • Rival sites 3
  • Reviews of rivals 48
  • Founder interview 1

Patterns

  • The fix lives on a clipboard 14 of 22 calls
  • Audit week means a binder 11 calls, 9 wins
  • They already own probes 9 calls, 6 losses
  • Rivals lead with new hardware 3 of 3 rival sites

Copy gate12 lines12 of 12 pass

  • Dashes 0 found
  • Negation framing 0 found
  • Clichés 1 found: seamless Rewritten
  • Hedges 0 found
  • American spelling OK
  • Reading ease Grade 8
Priya RamanCo-founder & CEO, Dockmere Reviewing Approved

“Keep the clipboard. Every QA lead I meet has one hanging by door 6.”

Approve Approved by Priya · v1 is the source for every process
Dockmere positioningSaved to Drive

Dockmere positioning

The line: one record per pallet, from the receiving dock to the outbound trailer.

Dockmere is cold chain compliance software for food warehouses. It reads the sensors a warehouse already has and keeps each corrective action on the same record as the reading, so an audit pulls one report.

  • Who it is for: directors of operations and QA leads at cold storage warehouses and food distributors with 2 to 20 buildings. ICP: 31 deals
  • What it is: software that logs every reading from the dock and the rooms, with each excursion and its fix on the pallet’s record. 14 of 22 calls
  • What it replaces: the clipboard by the dock door and the binder a QA lead builds the week before an audit. 11 calls
  • Why we win: setup is seamless because Dockmere reads the probes already installed. Why we win: setup takes a day per building because Dockmere reads the probes already installed, where sensor vendors start with new hardware. 9 calls, 3 sites

  • ICP & go-to-market plan

    Who you sell to and how, from a former CRO, with an owner named on every line.

  • Brand

    A new logo, colors, type and a brand guide, plus templates for your deck and social posts.

  • Website

    A new site, live in about 4 weeks, launched when you approve it.

    Home, about, product, blog, resources and contact pages, plus the legal pages. We move your old content over.

    More on Website
    The Loyalty Juggernaut home page
    lji.io
    The Vekuri home page
    vekuri.com
    The CapOut home page
    capout.ai
    alphaspan.com Previewalphaspan.com alphaspan.com
    The Alphaspan Capital home page
    alphaspan.com
    The Prodeal live checklist page
    prodeal360.com
    The Notarus home page
    notarus.ai
    The ORM Technologies home page
    orm-tech.com
    The Prodeal home page
    prodeal360.com
    The PipelineRoad home page
    pipelineroad.com
    WebsiteAlphaspan Capital · alphaspan.com Running Waiting for approval Running Done

    Pages

    • Home
    • Thesis
    • Team
    • Blueprint
    • Approach
    • Contact
    • Checked on phones and desktops
    Preview link readyalphaspan.com
    FounderApprover · Alphaspan Capital Approve and publish
    Approved by the founderPublished to the live site
    Live on alphaspan.comPublished after approval
    • Every page is live
    • Checked on phones and desktops
    • Approved by the founder

We prove it works, then we automate it.

About three weeks to the first running process, with nothing for you to build.

  1. Week one

    We learn your business up close.

    A former CRO works inside your CRM and your numbers, then shows you the first process we would build.

  2. Weeks two and three

    Each process that works moves into your app.

    Every step is written in plain English, so your team can run it and change it after we step back.

  3. From then on

    A person on your team approves what ships.

    Each run waits at that step until someone approves it or asks for changes.

Our clients, on the record.

Anthony & Soeren · Matterway
“You integrated just like a new department. You felt like part of the team, not an outside vendor.”
Soeren Munke, Chief of Staff, Matterway

  • $250M+

    pipeline

    Deal value sales can work

    +24%
    conversion
    About 8% to about 10%
    +26%
    new segments
    Beyond the core market

    $250M+ pipeline for Reworld.

    Read the Reworld story

  • $20K

    MRR

    Monthly recurring revenue, from $0

    +30%
    nurture lift
    More installers finished setup
    +320%
    installs in July
    July installs, month over month

    From zero to $20K MRR in four months.

    Read the CabFare story

  • 1M+

    impressions

    Pre-event reach among BPO buyers

    €20
    CPL
    Cost per qualified lead
    75%
    better ads
    First ad to final, 47 variants

    Executive meetings from a €1,600 ad spend.

    Read the Matterway story

  • 10x

    organic traffic

    Peak estimated search visits, from launch

    ~5x
    revenue growth
    “Almost 5x,” Matt's July investor update
    12x
    ranked keywords
    Terms CapOut ranks for, Apr to Sep

    Search traffic up 10x and revenue up nearly 5x.

    Read the CapOut story

  • 100x+

    organic traffic

    Estimated search visits, Apr to Sep

    1,455
    keywords in the top 10
    Page-one reach for homeowners

    Search traffic up more than 100x in five months.

    Read the SquareDash story

  • 7.6x

    organic traffic

    Peak estimated search visits, from launch

    2.2x
    Domain Rating
    Site authority, 17 to 37 of 100
    6.6x
    site content
    Glossary and blog, Jun to Aug

    Search traffic up 7x in about three months.

    Read the ORM story
  • “A lot of people saw our LinkedIn ads prior to our event and wanted to meet.”

    Philipp DraheimBPO GTM Manager, Matterway

  • “Growigami exceeded our expectations by meticulously adhering to our parent company's strict brand guidelines.”

    Igor RoitburgSenior Managing Director, Stretto

  • “Without hesitation, I’d recommend Growigami, and I already do. It’s been a great experience.”

    Akash KarnikCEO, 1Point1

Build your own system. See the price now.

Pick the processes you need and see your monthly price before you talk to anyone.

Marketing
Sales and RevOps

Your pipeline won’t wait for your next hire.

We learn the business and build your first go-to-market process on us this month.

See your instant price Talk to sales