Creative & Sales Assets for SaaS

Sales enablement systems.
Not one-off slide decks.

Templatized decks, programmatically updated battle cards, and modular collateral systems built for scale. We ship sales infrastructure - assets that update when your product, pricing, or competitive landscape changes - not static PDFs that rot in a Drive folder.

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120+
Decks delivered across all clients
2x
Win rate improvement (avg.)
5 days
Turnaround on sales assets
01 // What You Get

Modular asset systems. Not one-and-done deliverables.

We build sales collateral on template architectures that your team can assemble per deal, per persona, per competitor. Modular components, structured data, programmatic updates. Assets that scale with your sales motion.

Pitch Deck Design & Strategy

We rebuild your pitch deck from the narrative up. Starting with your win/loss data and sales call recordings, we craft the story arc that moves deals forward, then design every slide to reinforce that narrative.

  • Messaging audit and competitive positioning review
  • Narrative structure and story arc development
  • Full slide design in Google Slides or PowerPoint
  • Persona-specific deck variants (executive, technical, procurement)

Sales One-Pagers & Leave-Behinds

The one-pager your champion forwards to their CFO. We design leave-behinds that communicate your value proposition in 60 seconds flat, with the right proof points for each persona in the deal.

  • Product overview one-pagers by use case
  • ROI and business case summaries
  • Integration and technical architecture sheets
  • Pricing and packaging comparison guides

Explainer & Product Videos

Short-form video that shows your product doing the thing your buyers care about. No fluff intros, no stock footage montages. Just a clear walkthrough that answers the questions your prospects actually ask on demo calls.

  • 60-90 second explainer videos with motion graphics
  • Product walkthrough and feature demo videos
  • Customer testimonial and case study videos
  • Landing page and ad creative video assets

Case Study Design & Production

Case studies that do more than list features. We interview your customers, extract the metrics that matter, and design PDF and web versions that your sales team can drop into any deal at the right stage.

  • Customer interview and story extraction
  • Metrics-driven narrative structure
  • Designed PDF and web landing page versions
  • Vertical and persona-specific case study libraries

Battle Cards & Competitive Teardowns

Your reps need to know exactly what to say when a prospect mentions a competitor. We build battle cards with real positioning, not generic feature checklists, so your team wins the conversations that matter.

  • Competitor-specific battle cards with talk tracks
  • Objection handling frameworks per competitor
  • Feature comparison matrices with positioning angles
  • Quarterly competitive landscape updates

Sales Email Templates & Sequences

Follow-up emails, proposal sends, and nurture sequences that keep deals moving. We write the templates your reps actually want to use because they sound human and get replies, not the corporate templates that sit unused in HubSpot.

  • Post-demo and post-meeting follow-up templates
  • Proposal and pricing email frameworks
  • Multi-touch nurture sequences for stalled deals
  • Re-engagement sequences for closed-lost opportunities
02 // Results

Assets tied to revenue. Not design awards.

Win rate changes, deal velocity improvements, and rep adoption metrics. We track what happens after the deck ships.

Series B SaaS -- Pitch Deck Overhaul

Complete pitch deck overhaul for a Series B SaaS company selling into enterprise. Rewrote the narrative from product-first to outcome-first, redesigned every slide, and built persona-specific variants for CTO, CFO, and VP Operations buyers.

2x
Close rate after deck overhaul
Enterprise Platform -- Full Sales Toolkit

Built a full sales toolkit from scratch for an enterprise platform entering a new vertical. Delivered a master pitch deck, product one-pager, and 3 competitor-specific battle cards, all within the existing brand system.

2 weeks
Full toolkit delivered
5 assets
Deck, one-pager, 3 battle cards
Growth SaaS -- Explainer Video

Produced a 75-second explainer video for a growth-stage SaaS product page. Scripted from actual customer pain points, designed with motion graphics that show the product workflow, and optimized for autoplay on the landing page.

40%
More demo requests on landing page
03 // Process

Shipped in weeks. Built to update programmatically.

Four phases from discovery to delivery. Every asset ships with a template layer so your team can maintain and extend it without us.

Phase 1
Discovery & Sales Audit

We review your existing sales materials, listen to recorded sales calls, and interview your reps. The goal is to understand what stories close deals, where prospects get stuck, and what your buyers actually say when they object. This phase produces a clear brief for everything that follows.

Phase 2
Content Strategy & Messaging

We define the narrative structure, key messages, and proof points for each asset. This includes competitive positioning, persona-specific angles, and the story arc your deck or video needs to follow. You approve the messaging before any design work begins.

Phase 3
Design & Production

Full creative execution within your brand system. Decks are designed slide by slide, one-pagers are laid out for scannability, videos are scripted and animated, and battle cards are structured for quick reference during live calls. One round of revisions is included in every project.

Phase 4
Delivery & Sales Training

Final assets delivered in all required formats (Google Slides, PowerPoint, PDF, MP4). We walk your sales team through every asset, explain the messaging rationale, and share best practices for when and how to use each piece in the deal cycle.

04 // FAQ

Sales collateral questions

Every pitch deck project includes a messaging audit, competitive positioning review, narrative structure, full slide design, and a revision cycle. We start with your existing materials and sales call recordings to understand what resonates with buyers, then build a deck that follows the story arc your prospects need to hear. Deliverables include the master deck in Google Slides or PowerPoint, plus a PDF version for email sends.
Most individual assets take 5 business days from kickoff to final delivery. A full sales toolkit (deck, one-pager, 3 battle cards, case study template) typically takes 2-3 weeks. Explainer videos take 3-4 weeks depending on animation complexity. We scope timelines during the discovery call so there are no surprises.
Both. Every project includes messaging strategy, copywriting, and design. We do not just make things look pretty. We rewrite the narrative based on what actually moves deals forward. If you already have strong copy, we will tell you and focus the effort on design and structure instead.
Yes. We work within your brand system, including fonts, colors, logo usage, and tone of voice. If your brand guidelines are outdated or inconsistent, we will flag it and can propose updates as a separate workstream. We never override your brand without permission.
SaaS deals involve multiple stakeholders, longer evaluation cycles, and buyers who compare you against 3-5 competitors simultaneously. Your collateral needs to address the champion who sells internally, the executive who approves budget, and the technical evaluator who checks integrations. Generic one-size-fits-all PDFs do not survive a buying committee. We build assets that speak to each persona in the deal.
Yes. Many clients start with a one-time project (usually a pitch deck or full sales toolkit) and then move to a monthly retainer for ongoing asset production. Retainer clients typically get battle card updates, new case studies, seasonal deck refreshes, and ad-hoc one-pagers as their product and competitive landscape evolves.

Let's build your pipeline engine.

45-minute diagnostic call. Written report with recommendations. No strings attached.

Start with a Growth Audit

45-minute diagnostic with our engineering + marketing team.
You get a written systems report. No pitch deck. Just architecture.
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