Paid Ads for SaaS

Data pipelines from ad click
to closed-won deal.

Automated bid systems, CRM-integrated attribution, and cross-platform data pipelines for B2B SaaS. We engineer the infrastructure between your ad spend and your revenue -- not just manage campaigns.

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4.2x
Avg. ROAS
$3.8M
Pipeline from paid
-38%
Avg. CPL reduction
01 // What You Get

Attribution engineering. Not campaign management.

We build the data layer connecting ad platforms to your CRM so every dollar traces to pipeline. Automated bid rules, offline conversion imports, and cross-channel budget allocation driven by revenue data -- not platform-reported clicks.

Google Search & Display

Capture high-intent demand from buyers actively searching for your category. Keyword strategy, ad copy, bid management, and negative keyword hygiene -- all optimized for pipeline, not clicks.

  • Search campaign architecture and keyword strategy
  • Ad copy testing and quality score optimization
  • Bid management and budget allocation
  • Negative keyword hygiene and waste elimination

LinkedIn Sponsored Content & InMail

Reach decision-makers by title, company size, industry, and seniority. Sponsored posts, conversation ads, and InMail sequences built for B2B SaaS buying committees.

  • Sponsored content and carousel ads
  • Conversation ads and InMail sequences
  • ABM targeting by account and title
  • Buying committee multi-touch campaigns

Meta & Instagram Campaigns

Lower-CPM awareness and retargeting across Facebook and Instagram. Ideal for keeping your brand in front of prospects who visited your site but did not convert.

  • Facebook and Instagram ad campaigns
  • Custom audience and lookalike targeting
  • Dynamic retargeting sequences
  • Creative testing and rotation

Retargeting & Lookalike Audiences

Custom audiences from your CRM, website visitors, and engagement signals. Lookalikes built from your best customers. Multi-touch retargeting that nurtures instead of stalks.

  • CRM-based custom audience creation
  • Lookalike audiences from best customers
  • Website visitor retargeting sequences
  • Multi-touch nurture campaigns

Landing Page Optimization & A/B Testing

Dedicated landing pages for every campaign. Continuous A/B testing on headlines, CTAs, forms, and layouts. We optimize for demo requests and pipeline, not bounce rate.

  • Dedicated campaign landing pages
  • Headline, CTA, and form A/B testing
  • Conversion rate optimization
  • Pipeline-focused optimization, not vanity metrics

Attribution & Budget Optimization

Full-funnel attribution from ad click to closed deal via your CRM. Weekly budget reallocation based on pipeline data, not platform-reported conversions. Every dollar justified.

  • CRM-integrated attribution tracking
  • Weekly budget reallocation by performance
  • Pipeline and revenue reporting
  • Cross-channel spend optimization
02 // Results

CRM-verified pipeline. Not platform-reported ROAS.

Real numbers from real SaaS clients. Attribution verified against closed deals in HubSpot and Salesforce, not inflated ad platform dashboards.

B2B AI Platform -- LinkedIn Ads

LinkedIn Sponsored Content targeting enterprise buyers. Rebuilt account structure, rewrote ad copy, and launched retargeting sequences. MQL volume increased 5.4x in 90 days while CPL dropped 31%.

540%
MQL increase
$42
Cost per MQL
Enterprise SaaS -- Google + LinkedIn ABM

Google Search campaigns capturing high-intent category keywords. Combined with LinkedIn ABM layer targeting the same accounts. CRM-verified attribution showed 5.8x return on ad spend within six months.

$2.1M
Pipeline from paid
5.8x
ROAS
InsurTech SaaS -- Google + Meta Takeover

Took over underperforming Google and Meta campaigns. Cut wasted spend on broad-match keywords and non-converting placements. Rebuilt landing pages with dedicated conversion paths. Demo requests tripled.

-44%
CPL reduction
3.2x
Demo volume
03 // Process

From data audit to live attribution in four steps.

No three-month ramp. Infrastructure deployed in week one. Campaigns launch in week two.

Week 1
Audit & Strategy

We audit your existing ad accounts, CRM data, and conversion paths. You get a paid media plan with channel allocation, target CPL, and projected pipeline -- modeled from your actual sales data.

Week 2
Build & Launch

Campaign architecture, ad copy, creative, and landing pages are built and reviewed. Tracking is configured end-to-end -- UTMs, CRM integration, offline conversion imports. Campaigns go live.

Weeks 3-8
Optimize & Scale

Daily bid management. Weekly creative refreshes. A/B tests on landing pages, ad copy, and audiences. Budget shifts toward what is generating pipeline, not just leads. Waste gets cut fast.

Ongoing
Report & Expand

Weekly reporting tied to CRM data: leads, SQLs, pipeline, and ROAS. Monthly strategy reviews to expand into new channels, audiences, and geographies as performance compounds.

04 // FAQ

Paid ads questions

Most of our SaaS clients invest between $5K and $50K per month in ad spend, plus management fees. The right budget depends on your ACV, sales cycle length, and target CPL. We model this out during the strategy call so you know exactly what to expect before a dollar is spent.
It depends on your ACV and buyer. Google Search captures high-intent demand from buyers actively looking for a solution. LinkedIn reaches decision-makers by title, company size, and industry -- ideal for ACV above $25K. Meta works best for retargeting and top-of-funnel awareness at lower CPMs. Most SaaS companies need a mix, and we help you find the right allocation.
We integrate directly with your CRM -- HubSpot, Salesforce, or whatever you use -- so every lead, opportunity, and closed deal traces back to the campaign, ad group, and keyword that generated it. No guessing. No relying on platform-reported conversions alone. You see pipeline and revenue, not just clicks.
Both. Ads are only half the equation. We build dedicated landing pages for every campaign, A/B test them continuously, and optimize for pipeline -- not just form fills. Our design and dev team handles everything from wireframe to deployment.
You will see traffic and leads within the first two weeks. Statistically significant optimization takes 30-60 days. Pipeline impact -- the metric that actually matters -- typically shows within 60-90 days depending on your sales cycle. We set clear milestones for each phase so you always know where you stand.
Yes. We audit your existing accounts, identify waste, and restructure campaigns around pipeline performance. Most takeovers find 20-40% of spend going to non-converting keywords, audiences, or placements. We fix that in week one and build from there.

Let's build your pipeline engine.

45-minute diagnostic call. Written report with recommendations. No strings attached.
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