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Anthony Hsiao, CEO, Matterway Customer story The squeezing the lemon theme really struck gold. Anthony HsiaoCEO, Matterway Instant price From $1,999 a month Pick the processes you need and see your monthly price before you talk to anyone. See your instant price
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Customer story

Executive meetings from a €1,600 ad spend.

Matterway helps BPO teams cut handling times by 76%. Ads ran before the summit, and a lemon-themed booth did the rest. For €1,600 in ads, it met 80% of attendees and booked executive meetings, all run remotely.

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The results.

1M+
impressions
Pre-event reach among BPO buyers
€20
CPL
Cost per qualified lead
75%
better ads
First ad to final, 47 variants
80%
of attendees met
Reached at the summit

The challenge.

Matterway sells an assistant platform that cuts BPO handling times by 76%. Its buyers are BPO executives. It was heading to the 13th BPO Innovation Summit in Mumbai. It had been to events before but never ran a campaign around one. Past events gave it a handful of business cards and no pipeline.

What we built.

  1. Pre-event awareness (3 weeks)

    Process: Paid ads

    Ads on LinkedIn and Meta reached BPO leaders in Mumbai and Bangalore: 1,097,050 impressions and 4,000+ clicks.

  2. A/B tested 47 ad combinations

    Process: Paid ads

    Results improved 75% from the first test to the last.

  3. VIP outreach

    Process: Events

    Key accounts got dinner invitations.

  4. Conversion ads (final 2 weeks)

    Process: Paid ads

    €1,600 of spend bought 200K+ impressions and a steady flow of qualified leads.

  5. "Squeeze the Lemon" theme

    Process: Events

    Lemon stress balls, fresh lemonade, and lemon-themed banners and video at the booth.

In their own words, on camera.

Anthony & Soeren · Matterway
Anthony Hsiao & Soeren MunkeMatterway
“A lot of people saw our LinkedIn ads and said 'oh yeah I remember seeing your LinkedIn ad. I wanted to meet you here.' It's the first time I've experienced something like this with marketing support, and wow, it's a different life.”
Philipp DraheimBPO GTM Manager, Matterway

Before and after.

BeforeAfter
Pre-event recognitionBuyers knew the brand before the booth. Unknown Attendees quoted the ads back
Event conversationsShare of attendees we spoke with. A handful of business cards 80% of all attendees
Cost per qualified leadWhat each qualified lead cost, on €1,600 of spend. No leads yet €20.25
“The squeezing the lemon theme really struck gold.”
Anthony HsiaoCEO, Matterway

The processes that did the work.

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