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Built onceThe foundation every process runs on.
Anthony Hsiao, CEO, Matterway Customer story The squeezing the lemon theme really struck gold. Anthony HsiaoCEO, Matterway Instant price From $1,999 a month Pick the processes you need and see your monthly price before you talk to anyone. See your instant price
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Customer story

A new product at full sales-team quota in 60 days.

NaviNurses lets families hire a registered nurse for care at home. We defined its ideal client, then ran webinars, content and outbound as one plan. Its sales team reached full quota in 60 days.

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The results.

60
days to full sales-team quota
For a brand-new product

The challenge.

NaviNurses is a platform where families hire a registered nurse to care for someone at home when insurance does not cover it. Its founder, Jasmine Bhatti, is a nurse herself. "We don't want to say no to people," she says, so the company took in everyone who called, mostly by word of mouth. A new sales team needed a defined buyer to aim at.

What we built.

  1. ICP & go-to-market plan

    Process: ICP & go-to-market plan

    Strategy sessions defined the ideal clients, their motives and the people around them, using the data NaviNurses had already collected. Homework between sessions put the whole team's view on one page, and a workbook now briefs every new hire.

  2. Webinars

    Process: Events

    A webinar engine, wired to the content schedule and outbound so each fed the others.

  3. Content schedule

    A steady content cadence, written for the ideal clients.

  4. Outbound emails

    Process: Outbound

    Outbound emails to the same ideal clients, timed with the webinars and content.

In their own words, on camera.

Jasmine Bhatti · NaviNurses
Jasmine BhattiFounder, NaviNurses
“Working with your organization allowed us to really hone in on who are the ideal clients that we really should be going after.”
Jasmine BhattiFounder, NaviNurses

Before and after.

BeforeAfter
Who the company sells toWebinars, content and outbound all aim at one buyer. Everyone who called, by word of mouth A defined ideal client
“Here's everything about the people we're going after and why.”
Jasmine BhattiFounder, NaviNurses

The processes that did the work.

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    $250M+ pipeline for Reworld.

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Each process from $1,999 a month. Your first build is on us this month.