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Customer story

Search traffic up 10x and revenue up nearly 5x.

CapOut turns insurance estimate PDFs into Xactimate files for roofers. A small startup got the skills of a full marketing team on one budget, and its search traffic grew more than 10x after the new pages went live.

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The results.

10x
organic traffic
Peak estimated search visits, from launch
~5x
revenue growth
“Almost 5x,” Matt's July investor update
12x
ranked keywords
Terms CapOut ranks for, Apr to Sep

The challenge.

CapOut sells software that turns insurance estimate PDFs into Xactimate files for roofing and restoration contractors. Its CEO, Matt Fruge, had been through two and a half marketers in house, and one sales sheet took more than two months. A small startup could not hire a full team for every channel. He needed more skills inside the same budget.

What we built.

  1. AI search & SEO

    Process: AI search & SEO

    Content, HARO replies, directory listings and a backlink plan. Weekly workshops pulled product knowledge out of Matt, so the pages said what only CapOut knows. Its estimated search visits grew more than 10x.

  2. Outbound

    Process: Outbound

    Emails went to roofers, public adjusters and supplement firms. The replies showed the market: claims firms answered most, and contractors paid most.

  3. Website

    Process: Website

    A product-led site built around a free trial, so a contractor can convert a PDF before talking to anyone.

In their own words, on camera.

Matt Fruge · CapOut
Matt FrugeCEO, CapOut
“For the same price that you would pay one and a half to two people, we get access to the whole gamut of everything you provide.”
Matt FrugeCEO, CapOut

Before and after.

BeforeAfter
Search visits a monthAhrefs estimate of visits from Google, at its peak. 1x (Apr 2026) 10x (Sep 2026)
Keywords CapOut ranks forEach is a search a buyer makes. 1x (Apr 2026) 12x (Sep 2026)
RevenueMatt Fruge's own figure, from his investor update. 1x Nearly 5x (Jul 2026)
“It's kind of hard to tell that you guys are fractional because you're so accessible on Slack and responsive, but because you guys are a team, there's always someone to respond and answer my question.”
Matt FrugeCEO, CapOut

The processes that did the work.

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Start with one process.

We learn the business and build your first go-to-market process on us this month.

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Each process from $1,999 a month. Your first build is on us this month.