Customer story
Search traffic up 7x in about three months.
ORM sells revenue analytics to B2B sales and marketing teams. Within about three months of its first new pages going live, its estimated search visits grew 7x. Its glossary and blog have since grown to 1,996 pages.
The results.
- 7.6x
- organic traffic
- Peak estimated search visits, from launch
- 2.2x
- Domain Rating
- Site authority, 17 to 37 of 100
- 6.6x
- site content
- Glossary and blog, Jun to Aug
The challenge.
ORM sells revenue analytics to B2B sales and marketing teams. Its buyers are revenue leaders who search for forecasting and pipeline help. Almost every term they use is easy to rank for. Before the new pages went live in April 2026, the site covered few of them and drew little search traffic.
What we built.
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AI search & SEO
Process: AI search & SEO
Glossary, comparison and how-to pages built from keyword research. Each week Pete Furseth answered written questions, and 25 of his answers became posts only ORM could write. Calculators now sit on 470 glossary pages.
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PR & awards
Process: PR & awards
We pitched reporters and listed ORM in directories. Ahrefs now rates the site 37 out of 100, up from 17 in January.
Before and after.
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