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Customer story

Search traffic up 7x in about three months.

ORM sells revenue analytics to B2B sales and marketing teams. Within about three months of its first new pages going live, its estimated search visits grew 7x. Its glossary and blog have since grown to 1,996 pages.

The results.

7.6x
organic traffic
Peak estimated search visits, from launch
2.2x
Domain Rating
Site authority, 17 to 37 of 100
6.6x
site content
Glossary and blog, Jun to Aug

The challenge.

ORM sells revenue analytics to B2B sales and marketing teams. Its buyers are revenue leaders who search for forecasting and pipeline help. Almost every term they use is easy to rank for. Before the new pages went live in April 2026, the site covered few of them and drew little search traffic.

What we built.

  1. AI search & SEO

    Process: AI search & SEO

    Glossary, comparison and how-to pages built from keyword research. Each week Pete Furseth answered written questions, and 25 of his answers became posts only ORM could write. Calculators now sit on 470 glossary pages.

  2. PR & awards

    Process: PR & awards

    We pitched reporters and listed ORM in directories. Ahrefs now rates the site 37 out of 100, up from 17 in January.

Before and after.

BeforeAfter
Search visits a monthAhrefs estimate of visits from Google, at its peak. 1x (Apr 2026) 7.6x (Jul 2026)
Glossary and blog pagesEach page targets a term revenue buyers search. 300 (Jun 2026) 1,996 (Aug 11, 2026)

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