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Anthony Hsiao, CEO, Matterway Customer story The squeezing the lemon theme really struck gold. Anthony HsiaoCEO, Matterway Instant price From $1,999 a month Pick the processes you need and see your monthly price before you talk to anyone. See your instant price
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Customer story

Search traffic up more than 100x in five months.

SquareDash gives homeowners a roof price from a satellite scan. Its new site grew from almost unseen to an estimated 8,067 search visits a month.

The results.

100x+
organic traffic
Estimated search visits, Apr to Sep
1,455
keywords in the top 10
Page-one reach for homeowners

The challenge.

SquareDash gives homeowners a firm roof replacement price from a satellite measurement, with no ladder visit. Its buyer is a homeowner replacing a roof. At the April 2026 relaunch it had no closed customers to point to. It ranked in the top 3 for a single keyword, so a homeowner searching for a roofer would not find it.

What we built.

  1. AI search & SEO

    Process: AI search & SEO

    The rebuilt site went live on April 15, 2026 with 1,403 pages built around how homeowners search: cost by city, overlay versus tear-off, shingle brands. Schema and an llms.txt file prepared it for AI answers. Within two weeks, pages on roof overlay and replacement cost reached page one.

  2. Inbound lead follow-up

    Process: Inbound lead follow-up

    Every quote request posts to Slack the moment a homeowner submits it.

Before and after.

BeforeAfter
Search visits a monthAhrefs estimate of visits from Google, at its peak. 1x (Apr 2026) 108x (Sep 2026)
Keywords in the top 10Page-one searches that homeowners make. 16 (Apr 2026) 1,455 (Sep 2026)

More client stories.

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