Customer story
Search traffic up more than 100x in five months.
SquareDash gives homeowners a roof price from a satellite scan. Its new site grew from almost unseen to an estimated 8,067 search visits a month.
The results.
- 100x+
- organic traffic
- Estimated search visits, Apr to Sep
- 1,455
- keywords in the top 10
- Page-one reach for homeowners
The challenge.
SquareDash gives homeowners a firm roof replacement price from a satellite measurement, with no ladder visit. Its buyer is a homeowner replacing a roof. At the April 2026 relaunch it had no closed customers to point to. It ranked in the top 3 for a single keyword, so a homeowner searching for a roofer would not find it.
What we built.
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AI search & SEO
Process: AI search & SEO
The rebuilt site went live on April 15, 2026 with 1,403 pages built around how homeowners search: cost by city, overlay versus tear-off, shingle brands. Schema and an llms.txt file prepared it for AI answers. Within two weeks, pages on roof overlay and replacement cost reached page one.
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Inbound lead follow-up
Process: Inbound lead follow-up
Every quote request posts to Slack the moment a homeowner submits it.
Before and after.
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