Overview
Pavilion (formerly Revenue Collective) runs an exclusive CRO Summit that brings together 500 of the top revenue leaders in B2B SaaS. Unlike massive conferences, this event is deliberately intimate and executive-only: no vendor booths, no junior attendees, no fluff.
The format emphasizes peer-to-peer learning through roundtable discussions, workshops, and facilitated networking. Every attendee is a revenue leader, which means every conversation is relevant and high-signal.
Why SaaS Marketers Should Attend
If you’re a CMO or VP Marketing, the CRO Summit puts you in a room with the people you need to align with: CROs, VP Sales, and other revenue leaders. Understanding how revenue leaders think about pipeline, attribution, and marketing’s contribution is critical for marketing effectiveness.
- Sales-marketing alignment insights from revenue leaders who’ve solved the alignment problem
- Pipeline attribution conversations with people who care about the same metrics you do
- Peer benchmarking: learn what other companies at your stage are spending, measuring, and prioritizing
- Executive networking that translates into real business relationships
Who Should Go
CROs, VP Sales, VP Marketing, and CMOs at B2B SaaS companies. This is not a conference for individual contributors. It’s for the people making strategic revenue decisions.
Networking Tips
- Come with specific questions. The roundtable format rewards preparation.
- Be ready to share your own playbooks. Pavilion’s culture is give-to-get.
- Follow up within 48 hours. The connections you make here are gold. Don’t let them go cold.
- CROs
- Revenue leaders
- VP Sales
- CMOs
Frequently asked
Who can attend the Pavilion CRO Summit?
The CRO Summit is typically limited to revenue leaders (CROs, VP Sales, VP Marketing) at B2B companies. Pavilion membership may be required. The intimate format ensures high-quality conversations without vendor noise.
How is Pavilion's CRO Summit different from larger conferences?
It's deliberately small (500 attendees), executive-only, and heavily focused on peer-to-peer learning rather than stage presentations. The format emphasizes roundtable discussions and workshops over keynotes.
Is Pavilion worth joining for marketers?
If you're a VP Marketing or CMO at a B2B company, Pavilion's community and events are highly valuable. The peer network alone (access to other marketing leaders for advice, benchmarks, and introductions) is worth the membership fee.
