SaaStock

Overview

SaaStock is Europe’s answer to SaaStr. Held annually in Dublin, it draws 4,000+ SaaS founders, executives, and investors for three days of concentrated SaaS education and networking. The event specifically targets companies scaling from $1M to $100M ARR, the messy middle where most SaaS companies live.

The conference has earned a reputation for being more tactical and founder-intimate than larger events. Sessions are practitioner-led, and the networking is genuinely useful because the audience is homogeneous: everyone is building and scaling SaaS companies.

Why SaaS Marketers Should Attend

SaaStock’s marketing-specific content has expanded significantly. Sessions cover demand generation for European and international markets, content localization, PLG marketing, and go-to-market strategy for companies expanding across borders.

• International go-to-market perspectives you won’t get at US-focused events
• Founder-level networking in an intimate setting (4,000 is large but not overwhelming)
• European market insights for companies expanding into EMEA
• Practitioner-led sessions from CMOs and marketing leaders at scaling SaaS companies

Who Should Go

SaaS founders and marketing leaders, especially those in European markets or planning international expansion. Also valuable for US-based SaaS companies wanting to understand the European SaaS ecosystem.

Networking Tips

1. Dublin is walkable and the event’s social scene extends to the surrounding pubs and restaurants. Don’t skip the evening events.
2. SaaStock runs a solid matchmaking system. Use it to pre-schedule meetings with relevant attendees.
3. The startup stage and founder showcase areas are where you’ll find the most interesting early-stage companies and potential partners.