Brightrota
Built with GrowigamiRe: Brightrota demo for Juniper Row
Lena, four clinics and 62 staff is the size we see most.
Would Tue 13 Oct at 10:00 or Wed 14 Oct at 2:00 Tucson time work?
Built once One-time build Every process reads it
Built once, read by every process.
Your positioning, ICP and plan, brand and website, each built once by people who have run marketing. Every agent in your app writes from them.
Agents are only as sharp as what they are told. Give them a vague ICP and soft positioning, and they produce more of it, faster.
So the foundation is built first and proven. A former CRO interviews your customers, reads your won and lost deals and tests the words on live calls before any agent sees them.
Then it goes into your app, where every process reads it. Change the positioning once, and every email, ad and page follows.
ICP and plan, Q4Built once. Every process reads it.
Positioning gives every process its words. The ICP and plan give it its accounts. Brand gives it its look, and the website gives buyers somewhere to land. Build them once and every agent in your app works from the same four things.
How it works
- Former CRO
Learn it first
A former CRO reads your customers, CRM and calls first.
- Agent
Draft each piece
Positioning, plan, brand and pages, every line checked.
- Your team
Approve each one
Your founder signs off before any agent writes from it.
- Growigami
Test and load
Sellers try it on real calls, then it goes into your app.
Proof
Reworld: we built ICP profiles for four buyer segments, then a campaign for each. Conversion rose from about 8% to about 10%.
Read the Reworld story+24% conversion
Questions buyers ask
Do we need the foundation before a process?
No. Every process starts with a week inside your CRM. Add the foundation when a process needs sharper words or a better page.
Who does this work?
A former CRO. Agents only use it after your team signs off.
How long does it take?
Three weeks for the positioning and the plan. The website goes live in about 4 weeks.
We already have a brand. Do we need a new one?
No. The website works with the brand you have.
What changes for our agents afterward?
They all write from the same positioning and aim at the same ICP.
What is built once?
Your positioning and messaging, your ICP and plan, your brand and your website. Each one is a one-time build, and every process reads from them.
Which should we build first?
Start with the one your next process needs. Positioning and the ICP feed every process, so they are a natural first step.
Who owns the finished work?
You do. The positioning, the plan and the brand guide live in your app, and the website runs on your own domain.
What does the ICP and plan include?
ICP profiles for each buyer segment, built from the deals you won. The plan names an owner on every line.
What is in the website build?
Home, about, product, blog, resources and contact pages, plus the legal pages. Your old content moves over.
What happens to positioning once it is built?
It goes into your app and every process reads it. Change it once and every email, ad and page follows.
Start with one process.
Start with the groundwork, or add it once your first process runs.
Positioning & messaging $4,999, ICP & go-to-market plan $4,999, Brand $4,999 and Website $7,499, each built once. Pick the processes you need and see your monthly price before you talk to anyone.