Instantly’s Outreach plans cost $47, $107 and $358 a month on monthly billing, or $37.60, $85.58 and $286.30 a month billed yearly, according to Instantly’s pricing page, checked on 3 November 2026. Every plan includes unlimited email accounts and warmup. Lead data, enrichment and the AI agents run on a separate subscription, Instantly Credits, from $9 a month. Instantly also sells bundles of both, from $94 a month.
So the real price has three parts: the sending plan, the credit plan, and the mailboxes you send from. This guide covers each one, then the CRM and add-ons, then a one-year cost model for a small outbound team. All prices are in US dollars and were read on instantly.ai on 3 November 2026, with the billing toggle on both Monthly and Yearly.
How much does each Instantly Outreach plan cost?
| Plan | Monthly billing | Billed yearly (per month) | Uploaded contacts | Emails per month |
|---|---|---|---|---|
| Growth | $47 | $37.60 | 1,000 | 5,000 |
| Hypergrowth | $107 | $85.58 | 25,000 | 125,000 |
| Light Speed | $358 | $286.30 | 100,000 | 500,000 |
| Enterprise | Custom | Custom | 100,000+ | 500,000+ |
Source: Instantly pricing page, Outreach tab, 3 November 2026.
Yearly billing takes 20% off every Outreach plan ($37.60 is 80% of $47). All plans include unlimited email accounts and unlimited warmup. Hypergrowth adds premium live support and, per Instantly’s plans overview, the CRM. Light Speed adds the SISR system, which Instantly describes as dedicated servers and IP blocks for sending. Enterprise adds a private deliverability network.
Two details are easy to miss:
- The contact limit is not monthly. Instantly’s plans overview says the uploaded contact limit “is a fixed limit across all campaigns, not per month.” Growth’s 1,000 contacts is the total you can hold, not a monthly allowance.
- Hypergrowth’s email number differs on the page. The plan card lists 125,000 emails a month; the feature comparison table on the same page shows 100,000. Budget on the lower figure until Instantly confirms.
What do Instantly Credits cost?
Instantly Credits is a separate subscription. It pays for the Lead Finder database of 450M+ B2B leads (formerly SuperSearch), waterfall email enrichment, verification and the AI agents. Instantly’s plans overview lists the tiers; the yearly prices are from the pricing page.
| Credits plan | Credits a month | Monthly billing | Billed yearly (per month) |
|---|---|---|---|
| Nano | 150 | $9 | Not shown |
| Growth | 1,500 / 2,000 | $47 / $77 | $37.60 for the 1,500 tier |
| Supersonic | 5,000 / 7,500 | $97 / $147 | $87.30 for the 5,000 tier |
| Hyper | 10,000 / 20,000 / 45,000 / 100,000 / 150,000 / 200,000 | $197 / $300 / $500 / $997 / $1,400 / $1,700 | From $177.30 |
| Enterprise | 200,000+ | Custom | Custom |
| Credits add-on (Hyper only) | +50,000 | $425 | n/a |
The yearly saving on credits is 20% on Growth but 10% on Supersonic and Hyper ($87.30 against $97).
What a credit buys. Instantly publishes these rates on its own pages:
| Action | Credits | Source |
|---|---|---|
| Email verification | 0.25 per lead | Help center |
| Lead Finder enrichment, most tasks | About 0.5 per row | instantly.ai/pricing.md |
| Work email enrichment | About 1.5 per row | instantly.ai/pricing.md |
| AI Sales Agent | 5 per lead generated | instantly.ai/pricing.md |
| AI Reply Agent | 5 per reply generated | instantly.ai/pricing.md |
Credits expire. The pricing page for AI agents says unused credits expire 2 months after purchase on monthly plans and 1 year after purchase on annual plans. Website visitor identification appears in the credits feature list, but Instantly does not publish its credit rate or a standalone price, so we have left it out.
Do Instantly’s bundles save money?
The default view on the pricing page is three bundles that pair an Outreach plan with a Credits plan:
| Bundle | Monthly | Yearly (per month) | What it pairs |
|---|---|---|---|
| Starter | $94 | $85 | Growth Outreach + Growth Credits (5,000 emails, 1,000 contacts, 1,500 credits) |
| Scale | $194 | $175 | Hypergrowth Outreach + Supersonic Credits (100,000 emails, 25,000 contacts, 5,000 credits) |
| Agency | $555 | $500 | Light Speed Outreach + Hyper Credits (500,000 emails, 100,000 contacts, 10,000 credits) |
Source: Instantly pricing page, Bundles view, 3 November 2026. The yearly toggle shows “Save 10%”.
Now add up the same two plans bought separately, at list price:
| Bundle | Bundle, monthly | Separate, monthly | Bundle, yearly | Separate, yearly |
|---|---|---|---|---|
| Starter | $94 | $47 + $47 = $94 | $85 | $37.60 + $37.60 = $75.20 |
| Scale | $194 | $107 + $97 = $204 | $175 | $85.58 + $87.30 = $172.88 |
| Agency | $555 | $358 + $197 = $555 | $500 | $286.30 + $177.30 = $463.60 |
On monthly billing, only Scale is cheaper as a bundle, by $10 a month. On yearly billing, buying the two plans separately costs the same or less at all three sizes. Bundles list features such as the AI Sales Agent and the AI Reply Agent on their cards, so check whether you need anything that the separate plans do not include before you choose. One more check: the bundle cards list their parts at prices that do not match the plan tabs (the Scale card shows Hypergrowth at $358 and Supersonic at $197), so compare at checkout.
What else costs extra?
From Instantly’s pricing page for AI agents and plans overview:
| Item | Price | Note |
|---|---|---|
| CRM | Included with Hypergrowth, Light Speed, Scale and Agency | No longer sold as a separate plan; 14-day trial on Growth and Starter |
| Outreach add-on | $87 a month | +25,000 uploaded contacts and +125,000 emails a month; Hypergrowth or Light Speed only |
| Inbox Placement, Growth | $47 a month | Unlimited one-time tests |
| Inbox Placement, Hypergrowth | $97 a month | One-time and automated tests |
| Domain (pre-warmed or done for you) | $15 a year | Per domain |
| Pre-warmed Google account | $10 a month | Per account |
| Done-for-you Google account | $5 a month | Per account |
| Done-for-you or AirMail account | $4 a month | Per account |
| VIP managed service | Custom | Setup and campaign management by Instantly |
Some guides that rank for this search still list a Growth CRM at $47 and a Hyper CRM at $97. Instantly’s own pricing page now says the CRM is included with the larger plans instead.
No per-seat price. Instantly prices by sending volume and credits. Its pricing pages list no charge per user, and every plan includes unlimited email accounts. That is the main difference from Apollo’s pricing, where every seat pays $49 to $119 a month on annual billing.
What does Instantly cost for a small outbound team?
Illustrative. Brightquay, a fictional B2B SaaS company, has two SDRs. They add 1,500 new contacts a month and send each a four-step sequence, so 6,000 emails a month. They find and verify every email address in Instantly, and send from 10 done-for-you Google accounts on 4 domains (about 600 emails per mailbox a month, or 30 per working day).
Which plans fit. 6,000 emails is over Growth’s 5,000, so the team needs Hypergrowth. Credits: 1,500 work emails at about 1.5 credits each is 2,250, plus 1,500 verifications at 0.25 is 375, so 2,625 credits a month. That is over Growth Credits’ top tier of 2,000, so the team needs Supersonic (5,000). Over a year they upload 18,000 contacts, inside Hypergrowth’s 25,000 limit.
| Cost line | Monthly billing | Billed yearly |
|---|---|---|
| Hypergrowth Outreach | $1,284 | $1,026.96 |
| Supersonic Credits (5,000) | $1,164 | $1,047.60 |
| 10 done-for-you Google accounts | $600 | $600 |
| 4 domains | $60 | $60 |
| One-year total | $3,108 | $2,734.56 |
| Same with the Scale bundle instead of the two plans | $2,988 | $2,760 |
Math: $107 x 12 = $1,284; $85.58 x 12 = $1,026.96; $97 x 12 = $1,164; $87.30 x 12 = $1,047.60; $5 x 10 x 12 = $600; $15 x 4 = $60. Scale: $194 x 12 = $2,328 or $175 x 12 = $2,100, plus $660 for mailboxes and domains. Before tax, Inbox Placement tests and any AI agent use.
For two reps, Instantly is under $3,200 a year at list price. The software is the small part of an outbound program: salaries and ramp time cost far more, and our SDR cost calculator shows the full cost of each rep.
How do you keep Instantly costs down?
- Pay yearly on Outreach. It saves 20%. On credits the saving is 10% above the Growth tier.
- Buy the plans separately if you pay yearly. At list price the yearly bundles cost the same or more than the two plans bought on their own.
- Size credits on your math, not the tier name. Count contacts a month x credits per action. Credits expire after 2 months on monthly billing, so an oversized tier is money lost.
- Remember the contact limit is a total. If you upload every month, plan for when you will reach the cap.
- Bring your own data if you already pay for it. Teams with an Apollo or Sales Navigator seat may not need a large credits plan.
- Protect the mailboxes first. Unlimited warmup is included, but it does not fix a bad list. Read our email warmup tools comparison and the email deliverability entry before the first send, and start from our cold email templates for the copy.
A sending tool sends; it does not tell you who to write to or why now. Our cold email agency does that part: each week we research your target accounts, find a reason to write to each one, and draft every message. Your seller approves it and it goes out from your own inboxes, on Instantly or whatever you already use.
Frequently asked
How much does Instantly cost per month?
On Instantly's pricing page, checked on 3 November 2026, the Outreach plans cost $47 (Growth), $107 (Hypergrowth) and $358 (Light Speed) a month on monthly billing, or $37.60, $85.58 and $286.30 a month billed yearly. Lead data and AI agents need a separate Instantly Credits plan, from $9 a month. Bundles of both start at $94 a month.
How much does it cost to send 10,000 emails with Instantly?
Growth includes 5,000 emails a month, so 10,000 emails a month needs Hypergrowth: $107 a month, or $85.58 a month billed yearly. Hypergrowth's plan card lists 125,000 emails a month and 25,000 uploaded contacts. Mailboxes, domains and lead data are extra unless you bring your own.
Does Instantly have a free plan?
There is no free Outreach plan. Instantly's pricing page offers a 14-day free trial with no card required, with 250 uploaded contacts and 1,000 emails. The CRM can be started for free, and Instantly Credits has a free trial tier with a small number of credits.
Do Instantly credits roll over?
For a limited time. According to Instantly's pricing page, unused Instantly Credits expire 2 months after purchase on monthly plans and 1 year after purchase on annual plans. Plan your credit tier on what you will use in that window.
Is the Instantly CRM free?
The CRM is included at no extra cost with the Hypergrowth and Light Speed Outreach plans and with the Scale and Agency bundles. Instantly says it is no longer sold as a separate plan. Growth and Starter users can try it free for 14 days.
Is Instantly worth it?
For teams that send cold email from many mailboxes, often yes, because Instantly prices by sending volume, not per seat or per inbox, and includes unlimited email accounts and warmup on every Outreach plan. It costs more than the headline price once you add credits and mailboxes. The copy and the list decide the results, not the tool.
