AWS re:Invent 2026

What is AWS re:Invent?

AWS re:Invent is Amazon Web Services’ yearly conference for cloud and AI, held in Las Vegas. The 2026 edition runs November 30 to December 4, 2026, with badge pickup from Sunday, November 29. The AWS event site lists more than 2,200 sessions, and a full conference pass costs $2,499. Registration is open.

For a B2B SaaS company it is two events in one: a technical conference for the people who build on AWS, and a trade show where AWS Partners meet customers. This page is written for the second group: marketing, sales and partner teams deciding whether to go and how to come back with pipeline.

Key details for 2026

All details below were read on the AWS site on October 25, 2026.

Detail	2026 edition
Dates	November 30 to December 4, 2026 (badge pickup from November 29)
City	Las Vegas, Nevada
Venues	Caesars Forum, Caesars Palace, Encore, MGM Grand, The Venetian, Wynn (AWS FAQ)
Full conference pass	$2,499. Early bird ended August 25
Group discount	10% off when you buy 10 or more passes in one transaction
Expo-only pass	Not offered. A full pass is required
re:Play guest pass	$350
Sessions	2,200+
Expo	450+ AWS Partners, at The Venetian
Refunds	50% from October 17 to November 23, 2026; none after November 23
Registration	AWS registration page

AWS also says 47% of 2025 attendees were first-timers, so a large share of the room has never seen your booth before. AWS does not publish a total attendance figure on its event pages, so we have left one off.

What is the 2026 schedule?

The re:Invent agenda lists five keynotes, all at The Venetian and streamed online. AWS notes that speaker announcements are still to come, so check the agenda before you build your week around a time slot.

Day	Keynote (Venetian)	Expo hours (Venetian)	Evening
Sun Nov 29	None	Closed	Badge pickup
Mon Nov 30	Developer keynote, 7:30 to 8:45 PM	Welcome reception, 4:00 to 7:00 PM
Tue Dec 1	CEO keynote with Matt Garman, 8:30 to 10:30 AM	10:00 AM to 6:00 PM
Wed Dec 2	Data & AI keynote, 8:30 to 10:00 AM. Partner keynote, 3:00 to 4:00 PM	10:00 AM to 6:00 PM
Thu Dec 3	Technology Innovations keynote, 8:30 to 10:00 AM	10:00 AM to 4:00 PM	re:Play at Allegiant Stadium, 6:30 to 10:30 PM
Fri Dec 4	None	Closed

The expo is open for about 25 hours in total across four days. That is your selling window if you exhibit, and Thursday afternoon is shorter than it looks once teams start packing up.

Who should go?

Go if your buyers build on AWS: platform and DevOps engineers, data and machine learning teams, security, and the IT leaders above them. AWS describes the audience as “technical practitioners, security professionals, and business decision-makers across every industry.” It also fits companies that sell through AWS Marketplace or co-sell with AWS, because the AWS partner teams are all in one place for a week.

Skip it, or send one person to meet existing customers, if you sell to marketing, sales, HR or finance teams. A business-buyer event such as Dreamforce puts more of those people in one room. Our list of sales enablement conferences covers events for revenue teams.

How do B2B SaaS teams get pipeline from re:Invent?

re:Invent is spread across six venues on the Strip, and moving between them takes time. Unplanned booth traffic is a weak plan at an event that size. The teams that come home with pipeline book most of their meetings before they fly.

Six weeks out: pick the accounts. List the customers and target accounts likely to send people. Ask your account executives and your AWS partner contacts who is going. Pull a short list, then a long list.

Four weeks out: send the invites. One personal email or LinkedIn message per contact, written about their account, with a specific time and place. A breakfast or a room near The Venetian works better than “stop by booth 1234.”

Two weeks out: lock the calendar. Confirm every meeting with a calendar invite that includes the walking route. Build in travel time between venues.

During the show: log every conversation. Each badge scan or meeting gets a note on what was said, entered the same day, not on the flight home.

The week after: follow up by conversation. Write each follow-up about what that person said, not “great to meet you at re:Invent.” Send it within two business days, while they still remember the conversation.

How many meetings can a team book at re:Invent?

Illustrative, not a benchmark. Stackwell, a fictional database monitoring company and AWS Partner, sends four people: two account executives, one sales engineer and one marketer.

Input	Number	Note
Target accounts on the invite list	150	From CRM and AWS partner contacts
Contacts invited	300	Two per account
Meetings booked before the show	30	Stackwell’s goal, a 10% booking rate on contacts
Meetings per AE per expo day	4	Tuesday to Thursday
AE meeting capacity	24	2 AEs x 4 meetings x 3 days
Overflow	6	Sales engineer and marketer take the extra meetings, or they move to a breakfast

Planning the meeting capacity first tells Stackwell when to stop inviting. Going past 24 booked meetings with only two account executives means some buyers meet someone who cannot sell to them.

Should you sponsor or just attend?

Sponsoring buys a booth and the right to buy meeting space. The AWS sponsorship page lists hospitality suites, premium meeting rooms and standard meeting rooms as add-ons, with packages and prices in the sponsorship prospectus. AWS lists Accenture, Datadog, NVIDIA and others as Emerald sponsors this year.

Attending without a booth is cheaper and often enough for a first year: buy passes for the people who will hold meetings, rent a room or a restaurant table nearby, and run the invite campaign above. The pass price is the same either way, since a full pass is required to get in.

How Growigami helps with re:Invent

Our events service covers the parts that decide whether a show pays back: we invite the accounts you want to meet and book times at your booth, design booth graphics and one-pagers in your brand and send them to print on time, and write a follow-up for every badge scan that lands in your CRM. On-site support at the booth is an add-on. For how events fit into the rest of your marketing, see event marketing.