Gartner Marketing Symposium/Xpo 2027: June 7-9, Denver
The next US edition runs June 7 to 9, 2027 in Denver, at the Gaylord Rockies Resort & Convention Center, per the Gartner conference page. It runs Monday to Wednesday. Gartner expects 2,500+ marketing leaders and 50+ analysts, plus a CMO program inside the agenda that needs an application.
| Gartner Marketing Symposium/Xpo 2027 | |
|---|---|
| Dates | June 7-9, 2027 |
| City | Denver, CO |
| Venue | Gaylord Rockies Resort & Convention Center |
| Audience | 2,500+ marketing leaders (Gartner estimate) |
| Prices | 2027 prices not published yet (October 2026) |
| Organizer | Gartner |
Gartner Marketing Symposium 2026 Recap
The 2026 US edition ran June 8 to 10, 2026 in Denver, and a London edition ran May 11 and 12, 2026, per Gartner’s April 1, 2026 announcement. The theme was how CMOs lead strategically in the age of AI. Gartner announced:
- 50+ Gartner analysts and 110+ research-driven sessions
- An opening keynote, “Accelerating Marketing’s AI Advantage: The Path to 2030”, with Gartner’s Kristina LaRocca-Cerrone and Jay Wilson
- Guest keynotes from Tali Sharot (cognitive neuroscience professor and author), Dylan Alcott (wheelchair tennis player and 2022 Australian of the Year) and photographer Platon
- Agenda tracks on AI-driven strategy and operations, customer relationships, multichannel strategy, the buying journey, brand as a growth driver and product marketing
- The Marketing Xpo, where technology and service providers ran demos and case studies
2026 pricing, from the Gartner registration page:
| 2026 pass (USD) | Price |
|---|---|
| Early bird (to April 10, 2026) | $4,650 |
| Standard | $5,250 |
| Public sector | $4,400 |
Gartner has posted the 2026 opening keynote video and key takeaways on the conference page for anyone who missed it.
What Is The Gartner Marketing Symposium?
The Gartner Marketing Symposium/Xpo is Gartner’s annual conference for CMOs and senior marketing leaders. It mixes analyst presentations, workshops, peer roundtables, one-on-one meetings with analysts and a vendor expo. The audience includes CMOs, digital marketing leaders, customer experience and loyalty leaders, marketing operations and analytics leaders, and brand leaders.
The draw is the research. Analysts present Gartner’s work on marketing budgets, technology adoption and how marketing teams are organized. If you need data to defend a budget or a MarTech purchase, this is where Gartner shows it.
Why SaaS Marketers Should Attend
If you sell to enterprise marketing teams, it pays to know what Gartner tells CMOs, because it shapes how they buy. If you are a CMO at a SaaS company, the sessions give you frameworks for team design, budget allocation and measuring marketing’s contribution to revenue.
The peer sessions are useful too. Gartner runs structured discussions where CMOs compare how they handle sales alignment, attribution, brand versus demand, and AI adoption. Compare it with the Forrester B2B Summit, which leans more toward B2B go-to-market, and the CMO Summit for a smaller peer setting. If your buyers are the teams that run Adobe’s marketing and customer experience products, Adobe Summit in Las Vegas puts more of them in one place.
Tips for Getting the Most Out of the Gartner Marketing Symposium
- If you are a Gartner client, book your one-on-one analyst sessions as soon as registration opens. They fill up.
- Register in advance for workshops, roundtables and meetups. Gartner caps seating on these.
- Use the Gartner Conference Navigator app to build your agenda and find peers with similar priorities.
- Pick research presentations over panels for the most usable content, and write down the benchmark numbers for your next budget conversation.
- Walk the Xpo with your evaluation criteria in hand if you are shortlisting MarTech vendors.
- CMOs
- Enterprise Marketers
- Marketing Leaders
Frequently asked
When is the Gartner Marketing Symposium 2027?
Gartner lists Gartner Marketing Symposium/Xpo 2027 for June 7 to 9, 2027 in Denver, Colorado, at the Gaylord Rockies Resort & Convention Center.
When was the Gartner Marketing Symposium 2026?
The US edition ran June 8 to 10, 2026 in Denver, Colorado. Gartner also ran a London edition on May 11 and 12, 2026.
How much does the Gartner Marketing Symposium cost?
For the 2026 Denver edition, Gartner listed an early-bird price of $4,650 (until April 10, 2026), a standard price of $5,250 and a public-sector price of $4,400. Gartner had not published 2027 prices on the pages we checked. Gartner clients may have conference passes in their contract, so check with your account manager first.
Who speaks at the Gartner Marketing Symposium?
Mostly Gartner analysts. For 2026 Gartner announced 50+ analysts and 110+ research-driven sessions, an opening keynote on marketing's AI advantage through 2030, and guest keynotes from neuroscientist Tali Sharot, wheelchair tennis player Dylan Alcott and photographer Platon.
Is the Gartner Marketing Symposium worth attending?
For CMOs and senior marketing leaders at mid-size and large companies, usually yes. The sessions present Gartner research on budgets, marketing technology and team design, and you can benchmark against peers. For a small SaaS team the ticket price is hard to justify; a cheaper event like the Forrester B2B Summit or Content Marketing World gives more tactics per dollar.
