Free Template

SaaS SEO Cluster Mapping Template

The same keyword cluster framework from our SaaS SEO Playbook. Five tabs. Zero fluff.

What is in the template

Tab 1
Seed Keywords

5-8 seed terms that describe your product and the problems it solves. Columns for volume, difficulty, and intent classification.

Tab 2
Keyword Expansion

Paste your Ahrefs/Semrush export here. Pre-formatted columns for keyword, volume, KD, CPC, SERP features, and parent topic.

Tab 3
Cluster Groups

Group keywords by search intent. SERP overlap analysis column to confirm clusters. Assign each group to a cluster name.

Tab 4
Prioritization Scoring

Score each cluster on intent alignment, keyword difficulty, and cluster completeness. Weighted formula auto-ranks your clusters.

Tab 5
Content Map

One row per page. Columns for target keyword, cluster, content type (pillar/blog/comparison/glossary), assigned writer, status, publish date, and internal link targets. This becomes your production calendar.

How to use it

  1. Copy the template to your own Google Sheets or Excel.
  2. Fill Tab 1 with your seed keywords (see the playbook for how to choose seeds).
  3. Export keyword data from Ahrefs or Semrush and paste into Tab 2.
  4. Group keywords into clusters in Tab 3 using SERP overlap analysis.
  5. Score and rank clusters in Tab 4. Start with the highest-scoring cluster.
  6. Map content assignments in Tab 5. This is your build plan.
Copy the template structure

Create a new Google Sheet with these five tabs. Each tab uses the column headers below.

Tab 1: Seed Keywords
Seed Term | Category | Monthly Volume | KD | Intent Type | Notes

Tab 2: Keyword Expansion
Keyword | Parent Topic | Volume | KD | CPC | SERP Features | Seed Source

Tab 3: Cluster Groups
Keyword | Cluster Name | SERP Overlap Score | Intent | Priority

Tab 4: Prioritization
Cluster | Intent Score (1-5) | Avg KD | Completeness (pages needed) | Weighted Score | Rank

Tab 5: Content Map
Cluster | Target Keyword | Content Type | Title | Writer | Status | Publish Date | Links To | Links From

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