Google and LinkedIn ads judged on pipeline

A B2B PPC agency runs pay-per-click ads on Google and LinkedIn for companies that sell to businesses, and answers for the pipeline they create. On its pricing page on 5 November 2026, Riverbed Marketing charged from $2,000 a month for Google Ads and from $3,000 for LinkedIn. Growigami runs both as one process for $1,999 a month.

Start with one process and have it running in about three weeks. Your CRO, the person who builds and proves each process, sets up the first campaigns and landing pages and runs them by hand. AI agents then take the weekly budget moves and pauses, judged on the calls each campaign books in your CRM.

What does a B2B PPC agency charge?

Omniscient Digital’s August 2026 list of eight B2B PPC agencies found only two that state prices on their own sites. We read the prices of five firms on 4 and 5 November 2026: four from their own pricing pages, and TripleDart’s from its own list of agencies.

Firm	How it bills	Google Ads	LinkedIn Ads	Both, or more channels	Commitment
Riverbed Marketing	Per channel, or a tier for several	From $2,000 a month, with Microsoft Ads	From $3,000 a month	Scale tier, 2 to 3 channels, from $5,000 a month	30-day cancellation, no long-term contract
SaaS Hero	One flat fee per band of ad spend	Included	Included	$5,000 a month for $10,000 to $25,000 of spend	A 3-month term
TripleDart	Paid Media Operations retainer, priced in its own list post	Among the channels it lists	Among the channels it lists	From $3,500 a month, per its October 2026 list; channels per fee not stated	Not stated
WebFX	Pro tier: $975 or 15% of spend, whichever is higher	Included, with Bing	Social Media Advertising add-on, $975 a month	$3,000 at $20,000 of spend, plus $975 for social	Not stated on its pricing page
Powered by Search	A price per tier, billed quarterly or monthly	Startup, one channel, from $5,000 a month	Or LinkedIn as the one Startup channel	Scale Up, 2 to 3 channels, from $12,000 a month	Monthly or quarterly billing
Growigami	One price per process	Included	Included	$1,999 a month for two channels and up to $25,000 of spend	Minimum three months, then 30 days' notice

Read each figure with its unit. Riverbed prices each channel, so Google and LinkedIn bought separately start at $5,000 a month, the same as its Scale tier. SaaS Hero prices the spend, so adding LinkedIn changes the fee only when total spend crosses a band edge: at $25,000 it moves from $5,000 to $6,000.

WebFX takes 15% of spend at its Pro tier once spend passes $6,500, so above that line its fee grows with the budget. Powered by Search’s figures are its quarterly billing; billed monthly they are $6,000 and $14,400. TripleDart’s figure comes from its own October 2026 list of agencies, because tripledart.com/pricing returned a 404 when we checked on 5 November 2026.

The fee rules themselves, and what each one rewards, are laid out on our performance marketing agency page.

How much should you budget for B2B PPC?

Budget two lines: the ad spend and the management fee. Work the spend back from the leads you need. The table applies Metadata’s 2025 median B2B cost per lead to two lead targets. Replace the medians with your own costs.

Channel	Median B2B cost per lead, 2025	Spend for 20 leads a month	Spend for 50 leads a month
LinkedIn	$202	$4,040	$10,100
Google Ads	$524	$10,480	$26,200
Facebook	$145	$2,900	$7,250

Fifty Google leads a month at the median would take more than the $25,000 our standard size manages. A search plan that size needs the larger one. And a LinkedIn program aiming at 20 leads needs about $4,000 a month in spend before anyone’s fee. Our LinkedIn ads cost guide has the full benchmark and LinkedIn’s own minimum budgets.

Then add the fee. Powered by Search says it fits B2B companies spending $15,000 or more a month on growth. Our price is the same for any spend up to $25,000, so the fee is a smaller share of the total the closer you run to that line.

What does a SaaS PPC agency do differently?

It judges ads on paying customers. Sign-ups, trials and demos all come before payment, so a campaign that looks cheap on sign-ups can be expensive on revenue. The work that follows from that:

• Comparison searches. Google ads reach buyers comparing tools, and each ad lands on a page about that comparison.
• Pages about leaving a rival. A buyer who clicks an ad about leaving a competitor lands on a page about leaving that competitor.
• Accounts on LinkedIn. LinkedIn ads go to your target accounts by title and company, next to the searches on Google.
• Revenue in the report. The ad accounts connect to your CRM, so each campaign is read on the deals and paying customers it brought in.

CabFare turns a driver’s phone into a card terminal. The growth dashboard we built for it shows ad spend next to the cost of each install and each paying driver. On Meta, video ads with a clear “ditch your terminal” message beat static ads by 3.2x on cost per install. Video ads, outbound and a new first-run flow took CabFare from $0 to $20K MRR in four months.

TopScore sells registration and payments software to sports clubs. Its Meta lead ads use a form that screens for owners and directors. Each lead’s stage updates go back to Meta, so the ads learn which leads became deals.

Does PPC work for B2B?

It can, and the proof sits in the CRM. In Metadata’s August 2026 benchmark, LinkedIn sourced 10.2x its lead-gen spend in pipeline, against 7.97x for all CRM-connected advertisers in the dataset. Those figures come from other companies’ accounts, so read them as a direction for yours.

What Growigami runs for B2B and SaaS marketing teams

Each week, AI agents read last week’s spend against pipeline in your CRM, draft new ad versions and pause the ads and keywords that stopped paying. Your CRO builds the process first: the campaigns, a landing page for each one and the tracking to your CRM. Your team approves each new ad before it runs, and your sellers work the leads where they already do.

Pull resultsLinkedIn · Last 7 days

Write two variantsAgent · From the winning line

Done

Cut the losersCheck · Above $550 per lead

Passed

LaunchLinkedIn and Meta

The standard size runs two channels, chosen from Google, LinkedIn, Meta and YouTube, with up to $25,000 a month of spend under management. The larger size covers all four and up to $50,000. Either size builds up to 2 new landing pages a month. The work lands in three places:

• Your ad accounts. Campaigns on Google, LinkedIn, Meta or YouTube.
• Your CRM. Every lead tied to the ad and keyword that brought it in.
• Slack. Each Friday, the week’s results and next week’s tests.

Growigami has worked with 40+ B2B companies. The paid ads service page shows the process from audit to the weekly budget moves.

How do you choose a B2B PPC agency?

Get a written quote from each firm for the same channels and the same spend over three months. Then ask:

• What does the fee cover per channel? Riverbed prices Google and LinkedIn separately; SaaS Hero includes every channel. Ask what adding a channel costs.
• Is there a minimum spend? Omniscient flags minimum media spend per channel as a cost buyers find out about late.
• Who builds the landing pages, and how many? Ask whether pages cost extra, and how often they are tested.
• What does the CRM see? Ask how a lead is tied to the campaign and keyword, and whether the report ends at form fills or at opportunities.
• Who works the account? Ask for the names of the people in your account each week.
• How do you leave? Riverbed offers a 30-day cancellation; SaaS Hero has a 3-month term. Ask who keeps the ad accounts and the data.

B2B PPC at Growigami: price and terms

Every price is on the price builder, which totals any mix of processes before you talk to anyone.

• Paid ads on two channels, with up to $25,000 a month of spend and up to 2 new landing pages a month: $1,999 a month.
• All four channels and up to $50,000 a month of spend: $1,499 more a month.
• Ad spend is paid at cost, on top of the process price.
• A process costs $500 more in its first month while we build it, and your first build is on us this month.
• A CRO review is optional and extra: $1,499 a month for a monthly review, or $2,999 a month for a weekly one.
• The minimum is three months. After that you can leave with 30 days' notice.

Three months of one process cost $5,997, because your first build is on us this month, before ad spend. Within a week of read access to your CRM, we show you the first process we would build and what it would produce.

When an in-house PPC manager or a larger firm fits better

Keep PPC in-house if you run one channel at steady spend and someone on your team knows it well. Omniscient’s test is the same: one channel is often cheaper in-house, and three or more with creative and landing pages usually is not.

Above $50,000 a month of spend, a firm that staffs a full team on one account fits better. Powered by Search’s Enterprise tier, from $18,000 a month billed quarterly, covers several regions and ABM platforms.

If LinkedIn messages to named buyers matter more than LinkedIn ads, see LinkedIn lead generation services, which covers outreach and posts. For a plan across outbound, search and paid, see demand generation services.

Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.