Every ad dollar judged on booked calls

A performance marketing agency runs paid ads and is judged on what they produce, such as leads, pipeline or sales. For a B2B company that means cost per lead and cost per deal. Metadata’s 2026 benchmark of 153 B2B advertisers put the median Google Ads lead at $524. Growigami runs paid ads as one process, for a flat fee.

Your CRO, the person who builds and proves each process, writes the rules for moving budget, such as the cost per lead at which an ad gets paused. AI agents then run the weekly work inside those rules. Each process starts at $1,999 a month with a minimum of three months, then 30 days' notice, and the price stays the same at any spend inside its band.

What does a performance marketing agency charge?

We read the pricing pages of three paid media firms in the first week of November 2026. Each sets its fee by a different rule, so the table shows the rule and what it comes to at one spend level: $20,000 a month on two channels.

Firm	How the fee is set	Fee at $20,000 a month of ad spend	Channels	Commitment
WebFX	Pro tier, for $5,000 to $30,000 of spend: $975 or 15% of spend, whichever is higher	$3,000 for search; social ads add $975 a month	Search networks, Google and Bing among them; paid social is an add-on	Not stated on its pricing page
SaaS Hero	One flat fee for each band of monthly ad spend	$5,000 for $10,000 to $25,000 of spend; $6,500 with creative	Every ad channel	A 3-month term
Powered by Search	A price for each tier, set by number of channels; billed quarterly or monthly	Scale Up, for 2 to 3 channels: from $12,000 a month quarterly, $14,400 monthly	One channel from $5,000; 2 to 3 from $12,000	Monthly or quarterly billing; no minimum stated
Growigami	One price per process, set by spend band	$1,999 a month for up to $25,000 of spend	2 of Google, LinkedIn, Meta and YouTube; all 4 at the larger size	Minimum three months, then 30 days' notice

WebFX’s first Pro month costs $2,250 with a campaign audit. Above $30,000 of spend its Enterprise rate is $4,500 or 12% of spend, whichever is greater. SaaS Hero’s fee steps up at each band edge: $6,000 a month for $25,000 to $50,000 of spend. WebFX’s pricing page says management fees typically range from 10% to 20% of ad spend for most agencies.

Some B2B firms bill per result. Belkins, an appointment-setting firm, charges from $750 per booked meeting plus a $1,500 setup fee, with 10 meetings in its starter package.

Percent of spend, flat fee or pay per lead: which fits a B2B budget?

What each rule rewards:

• Percent of spend. The fee grows with the budget. Brixon’s B2B guide calls it a conflict of interest: the agency earns more when you spend more.
• Flat fee by spend band. The fee is predictable inside a band and jumps at its edge. The firm gains little from pushing spend up, except across a band edge.
• Pay per lead or per meeting. You pay for results, once both sides agree what a qualified lead is. Brixon warns that many per-lead deals end in disputes, because marketing counts a form fill and sales counts a conversation.
• Per process, at Growigami. One price for each spend band and no lead count in the bill. Nobody on our side earns more from a looser lead definition, and spend inside a band leaves the fee where it is.

Our guide to pay for performance marketing covers how per-result contracts get gamed and what to put in one.

What counts as performance in B2B paid ads?

Metadata’s 2026 benchmark, published in August 2026, measured $57.6M of 2025 B2B ad spend across 153 advertisers and reported medians for each channel.

Channel, 2025 B2B campaigns	Median cost per click	Median cost per lead	Advertisers in the median
Google Ads	$9.76	$524	56
LinkedIn	$9.39	$202	138
Facebook	$1.95	$145	71
Instagram	$2.82	$138	49

On cost per lead alone, a Facebook lead cost a little over a quarter of a Google lead. Among advertisers who connected their CRM, LinkedIn cost $58,572 per customer and sourced 10.2x its lead-gen spend in pipeline, against $31,939 and 7.97x for all CRM-connected advertisers. Judge each channel on what its leads became in your CRM. Our LinkedIn ads cost guide breaks those figures down.

What is a cost-per-lead limit?

It is the most a campaign is allowed to pay for a lead or a booked call before its budget moves elsewhere. One way to set it is to work back from your CRM: what won deals were worth and how many leads it took to win one. In a Growigami process, a limit like this can be one of the written rules for moving budget, for example: pause any ad above a set cost per lead once it has spent enough to judge. The cost per lead glossary entry shows how the number is calculated.

What Growigami runs for B2B marketing leaders

Each week, AI agents read last week’s spend against pipeline in your CRM, draft new ad versions and pause the ads and keywords that stopped paying. Your CRO builds the process first: the campaigns, a landing page for each one, the tracking to your CRM and the rules for moving budget. Your team approves each new ad, and your sellers work the leads in your CRM, where the process reads its results.

Pull resultsLinkedIn · Last 7 days

Write two variantsAgent · From the winning line

Done

Cut the losersCheck · Above $550 per lead

Passed

LaunchLinkedIn and Meta

Day	What happens
Monday	Last week’s spend is read against pipeline in your CRM.
Tuesday	New ad versions are written and designed.
Wednesday	New versions launch next to the current winners.
Thursday	Ads and keywords that stopped paying are paused.
Friday	The results and next week’s tests reach you in Slack.

The standard size runs two channels, chosen from Google, LinkedIn, Meta and YouTube, with up to $25,000 a month of ad spend under management. The larger size covers all four channels and up to $50,000 a month. Either size builds up to 2 new landing pages a month, so a buyer who clicks an ad about leaving a rival lands on a page about leaving that rival.

Ad spend is paid at cost, on top of the process price. The paid ads service page lays out the process step by step.

Growigami has worked with 40+ B2B companies. For CabFare, we tested video against static ads on Meta, and video with a clear “ditch your terminal” message beat static by 3.2x on cost per install. Video ads, outbound and a new first-run flow took CabFare from $0 to $20K MRR in four months. For TopScore, Meta lead ads screen for club owners and league directors, and each lead’s stage update goes back to Meta, so the ads learn which leads became deals.

How do you choose a performance marketing agency?

Ask every firm the same questions in writing and compare the answers next to the fee. The best one for a B2B budget is the one whose answers you can check in your own CRM.

• What number does the fee follow? Spend, a spend band, leads or meetings. Ask what the fee becomes when spend doubles.
• What cost per lead pauses a campaign? Ask for the highest cost per lead a campaign can run at, and how often someone checks.
• Which number ends the report? Clicks and leads, or opportunities and pipeline from your CRM.
• Who works the account each week? Brixon’s guide warns that in many agencies the senior people win the account and junior staff run it. Ask for names.
• Who owns the ad accounts and the data? Enrich Labs’ guide calls agency-owned accounts the main way clients get locked in. Get the answer in writing.
• Is it B2B? NoGood’s 2026 list ranks MuteSix, which builds for direct-to-consumer brands, at #3 and Directive, built for B2B and enterprise SaaS, at #20. Ask for a client with a sales cycle like yours.
• How do you leave? The minimum term, the notice period and what you keep.

Growigami’s paid ads process: price and terms

Every price is on the price builder, which totals any mix of processes before you talk to anyone.

• Paid ads on two channels, with up to $25,000 a month of ad spend and up to 2 new landing pages a month: $1,999 a month.
• All four channels and up to $50,000 a month of spend: $1,499 more a month.
• Ad spend is paid at cost, and the fee does not change with spend inside each band.
• A process costs $500 more in its first month while we build it, and your first build is on us this month.
• A CRO review is optional and extra: $1,499 a month for a monthly review, or $2,999 a month for a weekly one.
• The minimum is three months. After that you can leave with 30 days' notice.

Three months of one process cost $5,997, because your first build is on us this month, before ad spend. Within a week of read access to your CRM, we show you the first process we would build and what it would produce.

When an ecommerce agency or an in-house buyer fits better

Hire an ecommerce performance agency if you sell to consumers and judge ads on return on ad spend at checkout. Our process reads results against deals in a CRM, which suits a B2B sales cycle. Affiliate programs, Amazon ads and TikTok need a specialist too, because our process runs on Google, LinkedIn, Meta and YouTube.

Spend outside our bands changes the math. Above $50,000 a month, a firm that staffs a full team on one account fits better; Powered by Search’s Enterprise tier starts from $18,000 a month, billed quarterly. At the small end, Enrich Labs’ guide says a full agency retainer rarely pays for itself below about $3,000 to $5,000 a month of media. Our price is the same at $3,000 of spend as at $25,000, so at $3,000 the fee would be two thirds of the media budget. At that size, one platform run in-house fits better.

For Google and LinkedIn management in more detail, including what SaaS PPC firms charge, see our B2B PPC agency page. For a plan across outbound, search and paid, see demand generation services. To buy marketing as processes with no team to hire, see marketing as a service.

Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.