Attio costs $0 on Free, $35 per seat a month on Plus and $79 per seat a month on Pro, billed annually, according to Attio’s pricing page, checked on 9 November 2026. Billed monthly, Plus is $44 and Pro is $99. Enterprise is a custom quote. Free covers up to 3 seats and Plus up to 10. Pro has no seat cap and is the first plan with email sequences and call recording.
Several pages in the search results still quote Attio’s older prices, such as $29 and $69 or $59, and one review says Attio only bills annually, which its own FAQ contradicts. Every price and limit below comes from Attio’s pricing page or its help center. We do not resell Attio and have no affiliate deal. The page then adds what the pricing table does not show: how credits get spent, what the 10-seat cap on Plus does to your bill, and what a team really pays in year one. If you are still choosing a CRM, our HubSpot alternatives guide compares Attio with Pipedrive, Close, Zoho CRM, Freshsales and Salesforce.
How much does each Attio plan cost?
| Plan | Billed monthly (per seat) | Billed annually (per seat per month) | Seats | Best for (Attio’s label) |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 3 | ”A free option for very small teams” (FAQ) |
| Plus | $44 | $35 | Up to 10 | Small teams to get started together |
| Pro | $99 | $79 | Unlimited | Growing teams to scale revenue with automation |
| Enterprise | Custom | Custom, billed annually | Unlimited | Large teams; talk to sales |
Source: Attio pricing page, US dollars, read on 9 November 2026. Annual billing is labelled “Save 20%”, and the FAQ confirms the 20% discount on Plus and Pro. Attio’s billing help lists payment in USD, GBP or EUR, by card on every plan, and by invoice on Pro and Enterprise.
What does each plan include?
| Limit or feature | Free | Plus | Pro | Enterprise |
|---|---|---|---|---|
| Seats | 3 | 10 | Unlimited | Unlimited |
| Objects | 3 | 5 | 12 | Unlimited |
| Records | 50,000 | 250,000 | 1,000,000 | Custom |
| Emails sent per month | 200 | 1,000 | Unlimited | Unlimited |
| Bulk email at once | 10 | 50 | 50 | 50 |
| Email and calendar accounts per user | 1 | 1 | 2 | 3+ |
| Reports | 3 | 15 | 100 | 100+ |
| Access permissions | None | Basic | Advanced | Advanced |
| Teams | No | No | Up to 10 | Unlimited |
| Seat credits per user per month | 100 | 500 | 1,000 | 2,500 |
| Workspace credits per month | 250 | 1,500 | 10,000 | Custom |
| File storage | 50 GB | 50 GB | Unlimited | Unlimited |
Source: the compare table on Attio’s pricing page, read on 9 November 2026. Attio’s plans and features help article lists 20 reports on Plus where the pricing page says 15, so ask Attio if the report count decides your plan.
The same help article sets out what each paid plan adds:
- Plus: private lists, workspace-wide permissions, funnel reports and “segment by” in reports. No call recording.
- Pro: email sequences, call recording with AI transcripts and insights, permissions by team and by person, historical attributes, targets and period comparisons.
- Enterprise: single sign-on (SAML), SCIM user provisioning, unlimited reports, an option to limit CSV exports to admins, and custom record and credit limits.
The help article also says Attio’s App Store apps and its API are available on every plan, including Free.
How do Attio credits work?
Credits are the part of Attio pricing that grows with use instead of with seats. Attio’s credits help article describes two pools:
- Seat credits belong to one user and pay for Ask Attio, the AI assistant. They cannot be moved between users.
- Workspace credits are shared. They pay for workflow actions, AI attributes, and Ask Attio once a user’s own seat credits run out. Admins can cap how many workspace credits Ask Attio may use.
What costs credits, per the same article: triggers, logic steps and lookups in a workflow are free. Each record write, list entry or HTTP request costs 1 credit. AI blocks are charged by the tokens they use, and the web research agent costs 10 credits per record. Credits renew on your billing date.
Extra workspace credits (from the pricing page, per month):
| Pack | Billed monthly | Billed annually |
|---|---|---|
| +5,000 credits | $85 | $70 |
| +10,000 credits | $150 | $120 |
| +25,000 credits | $330 | $260 |
| +50,000 credits | $595 | $475 |
Free workspaces cannot buy packs.
Illustrative. A workflow that writes three fields to every new inbound lead and adds the lead to a list uses about 4 credits per lead. At 300 new leads a month that is 1,200 credits, which fits in Plus’s 1,500. Add an AI attribute that researches each company and you will reach Pro’s 10,000 or a credit pack much sooner. Count the write steps in your lead routing and enrichment workflows before you pick a plan.
What does Attio cost for a team?
Illustrative. List prices, before tax, with no startup discount:
| Team | Plan | Billed annually, per year | Billed monthly, per year |
|---|---|---|---|
| 2 founders | Free | $0 | $0 |
| 5 sellers, no sequences | Plus, 5 seats | $2,100 | $2,640 |
| 5 sellers with sequences and call recording | Pro, 5 seats | $4,740 | $5,940 |
| 10 people | Plus, 10 seats | $4,200 | $5,280 |
| 11 people | Pro, 11 seats | $10,428 | $13,068 |
The jump between the last two rows is the cost to watch. Plus stops at 10 seats, so the 11th person moves the whole workspace to Pro: from $350 to $869 a month on annual billing. If you are near 10 seats, decide early whether Pro’s sequences and call recording are worth it on their own, or keep occasional users off the paid seat count. Attio’s billing help counts “one active member or pending invite” as a seat, and suspending a member frees it.
Software is only part of the cost. Attio does not supply contact data in bulk or a high-volume cold email engine, so most outbound teams pair it with a data tool and a sequencer. Our Apollo pricing and Instantly pricing guides show what those add per seat or per month.
How does the startup program change the price?
Attio’s startups page offers 80% off the annual Pro plan and credits in year one, then 30% off in year two. To qualify, a company must be venture-backed or linked to one of Attio’s startup partners, be incorporated less than 10 years ago, have created its workspace in the last 90 days, and need up to 10 seats.
Illustrative. For 5 seats on annual Pro, 80% off $79 is $15.80 a seat a month, or $948 for the first year. In year two, 30% off is $55.30 a seat a month, or $3,318. In year three you pay list price, $4,740. Budget for year three, not year one.
How does Attio pricing compare with other CRMs?
| CRM | Entry paid plan | Next plan up | Source and date |
|---|---|---|---|
| Attio | Plus $35 per seat a month, billed annually | Pro $79 | attio.com/pricing, 9 Nov 2026 |
| HubSpot Sales Hub | Starter from $7 per seat a month, billed annually | Professional $90 per seat a month plus $1,500 onboarding | hubspot.com/pricing/sales, 25 Oct 2026 |
| Pipedrive | Lite $14 per seat a month, billed annually | Growth $39 | pipedrive.com/en/pricing, 25 Oct 2026 |
| folk | Standard $24 per member a month, billed annually | Premium $48 | folk.app/pricing, 9 Nov 2026 |
HubSpot and Pipedrive prices come from our HubSpot alternatives research of 25 October 2026. HubSpot’s Starter price is shown against a struck-through $20, so check whether it holds at renewal. For a closer look at the two most common picks, see Pipedrive vs HubSpot.
On price alone, Attio sits between Pipedrive and HubSpot. Five sellers with sequences cost $4,740 a year on Attio Pro, $2,340 on Pipedrive Growth and $6,900 on HubSpot Sales Hub Professional with its onboarding fee, all billed annually. The reasons to pay Attio’s price are the flexible data model (custom objects and relationship attributes) and the built-in enrichment and AI features. The reason not to is if marketing needs forms, landing pages and email campaigns in the same database, which Attio does not sell.
Which Attio plan should you choose?
- Free if two or three founders track investors, hires or the first customers. It has 50,000 records and API access, which is plenty to start.
- Plus for a team of up to 10 that needs shared pipelines, basic permissions and reports, and sends email from its own tools.
- Pro if reps run sequences or you want calls recorded and summarised in the CRM, or if you will pass 10 seats this year.
- Enterprise if you need SSO, SCIM or export controls for security reviews.
Start with the 14-day Pro trial, build the pipeline stages and the one workflow you will run every day, and count the credits it uses. That number, plus your seat count in six months, picks the plan.
A CRM only pays off when the data in it is clean and leads reach the right person fast. Our CRM and routing service sets up pipeline stages, required fields, enrichment and routing in the CRM you choose, and our guide to CRM hygiene covers the habits that keep it usable.
Frequently asked
How much does Attio cost?
On Attio's pricing page, checked on 9 November 2026: Free costs $0 for up to 3 seats. Plus costs $35 per seat per month billed annually or $44 billed monthly, for up to 10 seats. Pro costs $79 per seat per month billed annually or $99 billed monthly, with no seat cap. Enterprise is a custom quote, billed annually.
Is Attio free forever?
Yes, the Free plan has no time limit. It covers up to 3 seats, 3 objects, 50,000 records, 200 emails a month and 3 reports, with 250 workspace credits a month. Free workspaces cannot buy extra credits. New workspaces also start with a 14-day trial of Pro, and after it ends the admin can choose any plan, including Free.
Is Attio a good CRM?
It suits teams that want to shape their own data model, with custom objects and relationship attributes, and that like a modern interface. It is less suited to teams that want marketing automation, forms and email campaigns in the same tool as the CRM, which HubSpot covers. Sequences and call recording only come with Pro, so a team that needs them should price Pro, not Plus.
What are Attio credits?
Attio has two kinds. Seat credits (100, 500, 1,000 or 2,500 per user a month by plan) pay for Ask Attio, the AI assistant. Workspace credits (250, 1,500 or 10,000 a month on Free, Plus and Pro) are shared and pay for workflow actions, AI attributes and Ask Attio once a user's seat credits run out. Attio's help center says triggers and logic steps are free, while each record write, list entry or HTTP request costs 1 credit. Extra packs start at 5,000 credits for $70 a month billed annually.
Does Attio have a startup discount?
Yes. Attio's startup program offers 80% off the annual Pro plan and credits in the first year and 30% off in the second year. Its startups page lists the conditions: venture-backed or linked to a startup partner, incorporated less than 10 years ago, a workspace created in the last 90 days, and up to 10 seats.
Can I pay for Attio monthly?
Yes. Attio's FAQ says plans are billed annually or monthly, and annual billing on Plus and Pro gives a 20% discount. Enterprise is annual only. According to Attio's billing help, upgrades are charged pro rata straight away, downgrades take effect at renewal, and a cancelled plan keeps access until the end of the paid period.
