A company boilerplate is the “About [Company]” paragraph at the end of a press release: what the company is, who it serves, one fact a reporter can check, and the website. The eight examples below are real. Each is copied word for word from a press release published in 2026, with a link to the release, its length and a note on what to copy.
When we read the top Google results for this term in November 2026, most explained the idea well and showed no real companies. InstantPress used a made-up “Acme Corp,” and Berbay showed only its own paragraph. Real ones are more useful, because you can see how a public company, a growth-stage vendor and a startup each solve the same 70-word problem. To write the rest of the release around it, use our press release template.
What is a boilerplate?
A boilerplate is a block of standard text you reuse without edits. In PR, it is the company description that closes every release. Reporters lift it when they need a one-line description of you, and AI assistants can pick it up for the same reason: it is the most consistent description of the company on the web.
The word started with steel. Wikipedia’s entry on boilerplate text traces it to the rolled steel used to make boilers, and then to the metal printing plates of ready-made stories and ads that suppliers sent to small newspapers to print unchanged. Fixed text, reused as is: the meaning held.
Eight real company boilerplate examples
All eight were copied from the press releases linked below and read on November 3, 2026. Trademark symbols are kept as published. Word counts exclude the “About” heading.
1. Gong: the platform claim plus a customer count
“Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. Learn more at gong.io.”
Source: Gong, “Gong Growth Accelerates Past 55% YoY as Enterprises Adopt Revenue AI; ARR Tops $500M”, May 12, 2026. 81 words.
What to copy: the proof point. “More than 5,000 companies” is the line a reporter will quote, and it sits in the middle of the paragraph where it is easy to find. What to skip: three product names in two sentences (Revenue AI Operating System, Revenue Graph, specialized agents). A reader new to Gong learns the category from the first sentence and gets brand vocabulary after that.
2. Snowflake: short, with the customer count and the ticker
“Snowflake is the platform for the AI era, making it easy for enterprises to innovate faster and get more value from data. More than 14,500 customers around the globe, including hundreds of the world’s largest companies, use Snowflake’s AI Data Cloud to build, use and share data, applications and AI. With Snowflake, data and AI are transformative for everyone. Learn more at snowflake.com (NYSE: SNOW).”
Source: Snowflake, “LSEG and Snowflake Expand Collaboration for Governed AI”, September 30, 2026. 65 words.
What to copy: the structure. Sentence one is the category, sentence two is the proof (14,500 customers) and what they do with the product, and the close gives the website and the stock ticker. A listed company puts the ticker in the boilerplate so financial reporters can find the filings.
3. Okta: the tagline first, then what the products do
“Okta, Inc. is The World’s Identity Company™. We secure AI, machine, and human identity so everyone is free to safely use any technology. Our workforce and customer solutions empower businesses and developers to protect their AI agents, users, employees, and partners while driving security, efficiencies, and innovation. Learn why the world’s leading brands trust Okta for authentication, authorization, and more at okta.com.”
Source: Okta, “Okta Announces Second Quarter Fiscal Year 2027 Financial Results”, August 26, 2026. 62 words.
What to copy: the category word. “Identity” appears in the first two sentences, and the last sentence names the two jobs buyers search for (authentication, authorization). What to skip: the first-person “we” works for Okta’s brand voice, but most style guides keep the boilerplate in the third person so a reporter can paste it without editing.
4. Apollo.io: the category, the scale and the database
“Apollo is the AI GTM System that uniquely combines data, intelligence, and execution in one loop helping every business find and win their next customer. Trusted by millions of users and over 600,000 companies worldwide, Apollo combines the industry’s largest B2B contact database with a purpose built GTM intelligence engine and a full execution stack, in an all-in-one system that gets smarter with every interaction. Learn more at apollo.io.”
Source: Apollo.io, “Apollo Appoints Mark Sieglock as Chief Product Officer”, PR Newswire, August 25, 2026. 69 words.
What to copy: the two scale numbers in one phrase (“millions of users and over 600,000 companies”). Apollo serves small teams and enterprises, and the pair of numbers says so without a list of segments. Watch: “the industry’s largest B2B contact database” is a superlative. If you write one, be ready to show the evidence when a reporter asks.
5 and 6. Consensus: the same boilerplate, three weeks apart
“Consensus is the world’s most trusted Demo Platform, rated #1 in Demo Automation on G2, connecting agent, buyer, and seller-led demos, from interactive product tours and AI demo agents to video and live demos with real-time data injection, into one continuous experience. Every interaction creates Demo Intelligence, so revenue leaders shorten deal cycles, raise win rates, and forecast with confidence.”
Source: Consensus, “Consensus Names Former Salesloft and Greenhouse CRO Sean Murray as Chief Revenue Officer”, PR Newswire, September 22, 2026. 60 words, followed by “Learn more at goconsensus.com.”
“Consensus is the world’s most trusted Demo Platform, rated #1 in Demo Automation and a top leader in Agentic GTM Platforms on G2, connecting agent-, buyer-, and seller-led demos, from interactive product tours and AI demo agents to video and live demos with real-time data injection, into one continuous experience. Every interaction creates Demo Intelligence, so revenue leaders shorten deal cycles, raise win rates, and forecast with confidence.”
Source: Consensus, “Consensus Reinvents the Demo for the AI Era at DEMOFEST London”, PR Newswire, October 14, 2026. 68 words, same closing line.
What to copy: the habit. Between the two releases, Consensus added a second G2 ranking (“a top leader in Agentic GTM Platforms”) and left everything else alone. That is how a boilerplate should change: one fact updated when it becomes true, with the rest kept identical so search engines and reporters keep seeing the same description. The last sentence is also a good model for B2B: it names the buyer (revenue leaders) and three outcomes they track.
7. ChurnZero: a long boilerplate in five short paragraphs
“ChurnZero is the AI platform and partner for customer growth.
Customer teams use ChurnZero to drive revenue and retention, work more efficiently, and deliver the best possible customer experience.
The platform unifies your customer data, team expertise and AI into a single system engineered to elevate customer success. It provides clear insight into what customers need and helps you deliver it, making it easy to scale onboarding, adoption, renewal and expansion programs as your customer base grows.
ChurnZero’s AI agents are purpose-built for the specific needs of customer teams. They interpret customer data, embed seamlessly into your existing workflows and are flexible by design. You decide how much you want AI to do, and where and when it does it, so you’re always in control.
ChurnZero is more than software. Our CS, implementation and support teams are true partners who ensure your team succeeds at scale.”
Source: ChurnZero, “ChurnZero and partners launch 7th Customer Success Leadership Study, examining AI’s impact on the profession”, PR Newswire, June 8, 2026. 146 words.
What to copy: the first line. Eleven words tell a reporter the category and the buyer. What to skip: the length and the second person. Four more paragraphs, written to “you,” read as sales copy, and there is no number a reporter can check. A reporter will use the first line and drop the rest.
8. Easol: the founder story and named customers
“Easol is the AI platform for experience businesses. Enabling festivals, wellness retreats, sports and location based entertainment venues to bring their technology in-house, running bookings, payments, marketing, customer support and guest data through one connected system. Now with Teammates, experience businesses on Easol can build their own AI agents that use their live business data to handle support, sales and operations and identify and close missed revenue opportunities. Easol was launched in 2021 by Ben and Lisa Simpson, Co-founders of Rise Festival, who ran experience businesses with 2 million guests a year from the French Alps to the Sahara Desert. When they hit walls trying to scale and ran on too many tools that controlled their data - they built Easol to give experience creators full control of their business. Easol now powers businesses in 135 countries including Coachella, Stagecoach, Boots in the Park, Defected, Snowboxx, Afronation, Swingers - The Home of Revelry, The Cube, Hijingo and more. Easol has raised $60 million to date from investors including Y Combinator, Tiger Global, Viola Credit, Foundation Capital, Eight Roads and Notion Capital and Eight Roads. www.easol.com”
Source: Easol, “Experience Commerce Platform Easol Raises $30 Million, Launches Total AI Solution For Experience Businesses”, PR Newswire, October 28, 2026. 185 words.
What to copy: the facts. Founding year, founders, countries, named customers, total funding and investors are all things a reporter checks and quotes. What to skip: the length, and a product launch (“Now with Teammates”) inside the boilerplate. A boilerplate is reused for months, so news belongs in the release body. Read it closely and you will see Eight Roads listed twice, which is what happens when a long paragraph is edited release after release. Shorter is easier to keep correct.
What the eight examples have in common
| Company | Words | Category in sentence one | Number a reporter can check | Website at the end |
|---|---|---|---|---|
| Gong | 81 | Yes (revenue AI) | 5,000+ companies | Yes |
| Snowflake | 65 | Yes (data platform) | 14,500+ customers, NYSE ticker | Yes |
| Okta | 62 | Yes (identity) | None | Yes |
| Apollo.io | 69 | Yes (GTM system) | 600,000+ companies | Yes |
| Consensus | 60 to 68 | Yes (demo platform) | G2 rankings | Yes |
| ChurnZero | 146 | Yes (customer growth) | None | No (contact block follows) |
| Easol | 185 | Yes (experience businesses) | 2021, 135 countries, $60M raised | Yes |
Every one names the category in its first sentence. Five of seven companies include a number. Every one but ChurnZero ends on the website. The short ones (60 to 81 words) are the ones a reporter can paste whole; Berbay’s guide puts the limit at about 100 words, and InstantPress at 50 to 100 words.
A boilerplate formula you can fill in
Four sentences, 50 to 90 words, third person:
- [Company] is the [category your buyers search for] for [who you serve].
- [Role or team] use [Company] to [the job it does], [the result they get].
- [One proof point]: customer count, a named customer list, funding and investors, founding year and headquarters, or a ranking you can link to.
- Learn more at [website]. Add the stock ticker if you are listed.
A filled-in version for an imaginary company, to show the shape (Northbeam Payables is not a real company):
Illustrative. Northbeam Payables is accounts payable software for mid-sized manufacturers. Finance teams use Northbeam to match invoices to purchase orders and pay suppliers on time without manual data entry. Founded in 2021 and based in Chicago, the company is backed by [investors]. Learn more at [website].
Rules for B2B software companies
- Use your buyers’ words for the category. “Accounts payable software” beats “an AI-native finance orchestration layer.” If a reporter has to guess your category, they will pick one for you. Match the words to your positioning statement.
- Pick a proof point that ages well. A customer count needs updating every quarter. Founding year, headquarters and investors do not. If you use a count, put a reminder in the calendar.
- Change one fact at a time. Like Consensus, update the line that became true and leave the rest. The same paragraph on your releases, newsroom, LinkedIn page and press kit tells search engines and AI assistants which description is the real one.
- Keep news out. Product launches and funding rounds go in the release body. The boilerplate describes the company on any day of the year.
- Keep a short and a long version. The University of Missouri’s brand site keeps a full version, a short version for press releases and a version without statistics for letters. A B2B company needs at least the release version and a one-sentence version for event programs and podcast intros.
- Keep it in the third person. Okta’s “we” works for Okta. For most companies, third person saves the reporter an edit.
- Back every superlative. “Largest,” “leading” and “#1” invite the question “says who?” Name the source, as Consensus does with G2, or drop the word.
Where the boilerplate goes
At the end of every press release, after the last quote and before the media contact. Our press release examples show it in place in seven real B2B releases, and the press release template has a boilerplate slot with these four parts. The same paragraph belongs in your press kit, next to the logo files and leadership bios (our press kit template covers the rest of the kit). When you pitch a reporter, the boilerplate stays in the release and the email stays short, as our media pitch examples show.
Our PR and awards service writes the boilerplate with you, then the releases and award entries around it, and pitches the reporters who cover your market. You approve each one, and each month you get every mention and clipping.
Frequently asked
What is a company boilerplate?
A company boilerplate is the short, standard "About [Company]" paragraph that closes every press release. It says what the company is, who it serves and one or two facts a reporter can check, and ends with the website. It stays the same from release to release, so journalists can copy it straight into a story.
Can you give an example of a boilerplate?
Okta's reads: "Okta, Inc. is The World's Identity Company™. We secure AI, machine, and human identity so everyone is free to safely use any technology." It continues with what its products do and ends with okta.com. Snowflake's ends with a customer count and its stock ticker. Both are 60 to 70 words.
How long should a boilerplate be?
Most guides suggest about 100 words or fewer, and InstantPress puts it at 50 to 100 words in two to four sentences. The eight examples on this page run from about 60 words (Okta, Consensus) to 185 (Easol). The short ones are easier for reporters to reuse.
Why is it called a boilerplate?
The term first meant the rolled steel used to make boilers. Newspapers later used it for metal printing plates of ready-made text, such as syndicated stories and ads, that suppliers sent to small local papers to print unchanged. The idea of fixed text that is reused without edits stuck.
What should not go in a boilerplate?
Leave out news (that belongs in the release body), claims you cannot back up, internal jargon, quotes and calls to action other than the website. Avoid numbers that go stale fast unless you will update the paragraph every quarter.
Is a boilerplate the same as an About Us page?
No. The About page can run several screens and tell the company story. The boilerplate is one paragraph that a reporter can paste into an article. Many companies keep a short boilerplate for releases and a longer version for the About page, as the University of Missouri does with its full, short and no-stats versions.
