Start with one process
Pick the process your pipeline needs most, such as outbound. Add others once the first one works.
SaaS marketing
A third way to buy SaaS marketing
SaaS companies usually buy marketing as an agency retainer or as AI software. Growigami is a third option. Your CRO builds each process and AI agents run it every week, with every piece approved by you. From $1,999 a month per process.
- $1,999 a month per process
- Leave with 30 days' notice after three months
- CRO review optional, monthly or weekly
See it run
What does a week of SaaS marketing at Growigami look like?
Positioning and the go-to-market plan, written with the team and approved before anything runs on it.
Positioning & messagingBuilt once for Dockmere Scheduled Running Waiting for approval Done
Sources105 read43 quotes kept
- Customer call41 min QA lead, 6 warehouses “Every fix goes on a clipboard by the door.”
- WonDeal note 4 buildings, Ohio “Audit week was a binder. Now it is one report.”
- Rival siteHome page chillwright.com “New wireless sensors for every cooler.”
- Customer call36 min Director of operations “We already have probes in every room.”
- Review of Tempvane★★★☆☆ QA manager “Good alerts. The fix still goes on paper.”
- Founder interview0:32 Priya Raman “A clipboard hangs by door 6 in every building I visit.”
- LostDeal note 2 buildings, Texas “Kept the probes they own, went with a logbook app.”
- Customer call28 min Plant manager, seafood “The week before an audit we rebuild the binder.”
- Rival siteHome page tempvane.com “Hardware installed in a week.”
- Review of Chillwright★★★★☆ Operations lead “Setup took longer than we planned.”
- Customer call33 min QA lead, produce “Our probes are fine. The records are the problem.”
- Rival siteHome page frostquill.com “Our sensors replace yours in a day.”
- WonDeal note 9 buildings, Georgia “Auditor asked for one report and got it.”
- Review of Frostquill★★★☆☆ QA supervisor “Corrective actions live in a binder.”
- Customer call45 min VP of operations “Night shift checks doors at the top of the hour.”
Written from it this week
- Outbound email · Marcus Dockmere keeps both on the pallet record, so the auditor gets one report.
- LinkedIn post · Priya We built Dockmere so the corrective action sits on the same record as the reading.
- Meta ad · headline One record from dock to trailer
- Interview clip · title Why the fix belongs on the same record
- LinkedIn ad · text The reading is the easy part. Dockmere keeps what your team did next on the same record.
- dockmere.com · home page Temperature records for food warehouses, from the receiving dock to the outbound trailer.
Gathered
- Customer calls 22
- Win and loss notes 31
- Rival sites 3
- Reviews of rivals 48
- Founder interview 1
Patterns
- The fix lives on a clipboard 14 of 22 calls
- Audit week means a binder 11 calls, 9 wins
- They already own probes 9 calls, 6 losses
- Rivals lead with new hardware 3 of 3 rival sites
Copy gate12 lines12 of 12 pass
- Dashes 0 found
- Negation framing 0 found
- Clichés 1 found: seamless Rewritten
- Hedges 0 found
- American spelling OK
- Reading ease Grade 8
Priya RamanCo-founder & CEO, Dockmere Reviewing Approved “Keep the clipboard. Every QA lead I meet has one hanging by door 6.”
Approve Approved by Priya · v1 is the source for every process Dockmere positioningSaved to Drive Share
Dockmere positioning
The line: one record per pallet, from the receiving dock to the outbound trailer.
Dockmere is cold chain compliance software for food warehouses. It reads the sensors a warehouse already has and keeps each corrective action on the same record as the reading, so an audit pulls one report.
- Who it is for: directors of operations and QA leads at cold storage warehouses and food distributors with 2 to 20 buildings. ICP: 31 deals
- What it is: software that logs every reading from the dock and the rooms, with each excursion and its fix on the pallet’s record. 14 of 22 calls
- What it replaces: the clipboard by the dock door and the binder a QA lead builds the week before an audit. 11 calls
- Why we win: setup is seamless because Dockmere reads the probes already installed. Why we win: setup takes a day per building because Dockmere reads the probes already installed, where sensor vendors start with new hardware. 9 calls, 3 sites
45%
Why it matters
B2B marketing budgets are shifting toward AI tools
In the Content Marketing Institute's survey of 1,015 B2B marketers, 45% put AI-powered marketing tools among their top three areas for more spending in 2026. 19% named agencies and outsourcing, and 9% named their own people. 28% were experimenting with AI agents, and 3% called agents core to their strategy.
What you get
What a Growigami SaaS marketing process includes
Your CRO builds it
Your CRO builds each process and proves it by hand before AI agents take over the weekly work.
Agents do the weekly work
AI agents research accounts, draft messages and publish pages every week, on your own stack.
You approve every piece
Nothing goes out under your name until your team has approved it.
A posted price
Each process is $1,999 a month, and the larger size of a process is $1,499 more.
Optional CRO review
Add a review of the whole system: $1,499 a month for monthly sessions, or $2,999 for weekly ones.
How it starts
How SaaS marketing with Growigami starts
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Give us CRM read access
We study your won and lost deals to see which buyers close and why.
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See the first process
Within a week we show the process we would build first and what it would produce.
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Your CRO runs it by hand
Your CRO builds the process and runs it until it works in your market.
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Agents take the weekly work
AI agents run it every week, and you approve each piece before it goes out.
Side by side
SaaS marketing agency vs fractional CMO vs AI tool
Compared on Agency retainerFractional CMOAI content toolGrowigami
What it costs From £3,500 a month plus project fees, where published$5,000 to $15,000 a month, per GrowTal and Activated ScaleJasper Pro, which drafts marketing content: $69 a seat a month, billed monthly$1,999 a month per process
Price shown 6 of the 12 firms we comparedIn cost guides, and on some firms' pages, such as Digital Hunch'sOn Jasper's pricing pageOn our price builder
Who does the work The agency's teamYour team or agencies; execution usually costs extra, per 10LouderYour team, using the toolAI agents, on a process your CRO built
Who sets the plan The agency's strategistThe fractional CMOYour teamYour CRO at the build; then your team, or a CRO review
What you commit to 3 to 12 months, or 3 months' notice, where published3 to 12 months, per 10Louder and Digital HunchMonthly, cancel anytimethree months, then 30 days' notice
Agency figures: our read of 12 B2B marketing firms on their own pages, 4 November 2026. Fractional CMO: GrowTal's (December 2025) and Activated Scale's (November 2025) cost guides, 10Louder's pricing guide (October 2026) and Digital Hunch's pricing and service pages. AI content tool: Jasper's pricing page. All read 5 November 2026.
Results
From zero to $20K MRR in four months.
“It doesn't matter if you have the best mousetrap in the world - if people don't know about it, it's worthless.”
+320%installs in July. July installs, month over month
$20KMRR. Monthly recurring revenue, from $0
3.2xbetter cost per install. Video ads against static ads
Price
What does SaaS marketing cost at Growigami?
Pick the process that matters most to your pipeline. Add the next one when the first shows results.
$1,999a month, per process
OutboundPaid adsAI search & SEOLinkedInVideoNurture & newsletter
- We show you the first process within a week of CRM access
- It is usually running in about 3 weeks
- 3-month minimum, then 30 days' notice
- You approve everything before it goes out
Updated . Prices are from our public price list.
A SaaS marketing agency runs marketing for a software company, from positioning and search to outbound, ads and content, usually on a monthly retainer. Of the 12 B2B marketing firms we compared in November 2026, six publish a price, and the lowest in dollars is $5,000 a month. Growigami runs one process at a time from $1,999 a month.
SaaS companies usually buy marketing as an agency retainer or as AI software. Growigami is a third option. Your CRO builds each process and runs it by hand until it works. AI agents then do the weekly work, and you approve every piece before it goes out. After the first three months you can leave with 30 days' notice, and a monthly or weekly CRO review is optional.
What does a SaaS marketing agency do?
It does the marketing work a software company has no team for. A good one measures that work in the numbers a subscription business runs on, such as monthly recurring revenue and customer acquisition cost. A full-service agency covers most channels at once. A specialist covers one, such as SEO, paid ads or outbound.
What changes for SaaS is how buyers arrive. A product-led company needs signups from people who try before they talk to anyone. A sales-led company needs meetings with the people on its target account list. Ask an agency which of the two its case studies come from.
If your product is not software, our B2B marketing agency page covers the same processes for other B2B sellers.
What do SaaS marketing agencies cost?
We read the pricing of 12 B2B marketing firms on their own pages on 4 November 2026. On 5 November we reread Kalungi, Refine Labs and Virayo and added the fractional CMO and Jasper rows:
| Option | How you buy it | Published price | Term |
|---|---|---|---|
| Kalungi Full Service | An outsourced team led by an Associate CMO | $50,000+ a month | Not stated |
| Refine Labs | Paid media and demand retainer | From $14,000 or $26,000 a month; Creative Only from $5,000 | 6-month minimum; 3 months on Creative Only |
| Virayo | SEO and GEO retainer | From $7,500 a month | An initial six-month term, then month to month |
| Fractional CMO, typical | Monthly retainer | $5,000 to $15,000 a month, per GrowTal and Activated Scale | 90 days to 12 months, per 10Louder |
| Digital Hunch | Fractional CMO | €3,000 a month for strategy only; €5,500 with one channel; €8,000 with 2 to 3 channels | A 3-month pilot, then a month’s notice |
| Jasper | AI content tool, priced per seat | Pro $69 a seat a month billed monthly, or $59 a month billed yearly; Business custom | Monthly, cancel anytime; 12 months if billed yearly |
| Growigami | One process at a time | $1,999 a month per process | three months, then 30 days' notice |
Of the 12 firms, six publish a price. The lowest monthly price is £3,500 plus project fees, at a UK firm, and the lowest in dollars is $5,000 a month. The three that publish a minimum term ask for 3 to 12 months, or 3 months’ notice.
Kalungi says its Full Service fee replaces 8 to 12 internal hires, a full-time CMO and several agencies. In its Syntropy tier you keep execution in-house, and Kalungi publishes no price for it. Its T2D3 tier gives you Kalungi’s playbooks to run yourself, and its CMO coaching starts at around $2,500 a month. Our Kalungi comparison goes through both companies in detail.
Agency, fractional CMO or AI software: who does the work?
Price is one column. The other is who does the writing, sending and publishing each week:
- An agency retainer brings its own team. You manage the agency, and it manages the work.
- A fractional CMO sets the plan and directs whoever does the work. 10Louder lists writing, design, paid media and SEO as costs outside the retainer, and Digital Hunch’s €3,000 plan is “Strategy and leadership only”. If you have no team yet, the plan has nobody to run it.
- AI software such as Jasper, a tool that drafts marketing content, is priced per seat, so the seat needs a person. Its Pro plan includes one seat, and someone on your team still decides what to write and where it goes.
- Growigami puts a CRO on building each process and AI agents on running it. Your team approves what goes out.
Our fractional CMO for SaaS page covers the version of this where you want a fractional CMO who builds the first process, and our fractional CMO cost guide sets out published rates from seven firms. For marketing bought as a service by any kind of company, see marketing as a service.
What Growigami runs for a SaaS company
Each week, AI agents do the repeat work of the processes you run: researching target accounts and drafting their messages, publishing search pages, writing posts from short calls. Your CRO built each process and ran it by hand until it worked. Your team approves each piece before it goes out, and your sellers take the replies and the meetings.
Five of the processes, each at $1,999 a month:
| Process | What it does each month |
|---|---|
| Outbound | Researches 500 target accounts and writes a message for each contact; replies reach your sellers the same day |
| AI search and SEO | Publishes 200 pages built to rank on Google and be cited by ChatGPT and Perplexity |
| Three posts a week for your company page and two people, plus a LinkedIn article a month each | |
| Paid ads | Runs campaigns on 2 channels with up to $25,000 a month in ad spend, plus up to 2 new landing pages |
| Inbound lead follow-up | Researches and scores up to 300 inbound leads, with a first reply drafted for the right seller |
Each of these has a larger size for $1,499 more. A new website is a one-time build from $7,499. Every price is on the price builder.
Inbound lead follow-up is a sales add-on. The other four sit in our six modules, which run from Strategy to Website. For outbound in depth, our B2B lead generation services page covers the account research and the reply handling, and the outbound service page lists each step.
CabFare reached $20K MRR in four months
We have worked with 40+ B2B companies. Two SaaS results, from their case study pages:
- CabFare turns a driver’s phone into a card terminal for taxis and limousines. It had a finished product and no users, and in-house Facebook ads had burned $3K for fewer than 20 installs. Video ads, outbound to drivers and fleet owners, a simpler first-run flow and nurture emails took it from $0 to $20K in monthly recurring revenue in four months.
- CapOut sells software that turns insurance estimate PDFs into Xactimate files for roofers. Its CEO, Matt Fruge, had been through two and a half marketers in house. Its estimated search visits grew more than 10x after its new pages went live. Its revenue grew nearly 5x by his own count, with outbound and a new website also running.
What should you look for in a SaaS marketing agency?
There is no single best SaaS marketing agency. Our list of B2B SaaS marketing agencies reviews 12, Growigami among them, with prices checked on 8 October 2026. Whichever you shortlist, ask each one the same things:
- Is the price on your own page? Six of the 12 B2B marketing firms we compared in November publish one.
- What is the minimum term? Published terms run from 3 to 12 months, or 3 months’ notice.
- Who does the weekly work, by name? MADX’s guide to SaaS SEO agencies lists a junior team after a senior pitch as a red flag.
- Who approves each piece before it goes out?
- Which number in our CRM is the work built to move?
- Which client at our stage can we call? A seed-stage company and a growth-stage company need different things.
SaaS marketing at Growigami: price and terms
- Each process costs $1,999 a month, and its larger size costs $1,499 more.
- A process costs $500 more in its first month while we build it, and your first build is on us this month.
- A CRO review is optional and extra: $1,499 a month for a monthly review, or $2,999 for a weekly one. You pay for one review however many processes you run.
- The minimum is three months. After that you can leave with 30 days' notice.
Three months of one process cost $5,997, because your first build is on us this month. Within a week of read access to your CRM, we show you the first process we would build and what it would produce. It is usually running in about three weeks.
When an agency, a fractional CMO or AI software fits better
Each of the other three is the better buy for some SaaS companies:
- A full-service agency, when you want the whole marketing function handed off and have the budget. Kalungi sells exactly that at $50,000+ a month, and it suits a company that wants one outside team accountable for growth.
- A fractional CMO, when you have marketers who need direction more than hands. Digital Hunch’s strategy-only plan is €3,000 a month with a 3-month pilot.
- AI software, when you have a marketer with time to run it. Jasper Pro, an AI content tool, at $69 a seat a month costs a fraction of any service on this page, and your marketer keeps full control.
- An in-house hire, when you are past the point of testing channels and want someone in the building every day.
Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.
Questions
Common questions about SaaS marketing agencies
What does a SaaS marketing agency do?
It runs marketing for a software company: positioning, search, outbound, paid ads, content and the website, usually on a monthly retainer. A SaaS specialist should measure the work in trials, demos and recurring revenue. Growigami sells the weekly work one process at a time, from $1,999 a month, with your CRO building each process and AI agents running it.
How much does a SaaS marketing agency cost?
Of the 12 B2B marketing firms we compared in November 2026, six publish a price. The lowest monthly price is £3,500 plus project fees, at a UK firm, and the lowest in dollars is $5,000 a month. Kalungi's Full Service is $50,000+ a month. Each Growigami process is $1,999 a month. A process costs $500 more in its first month while we build it, and your first build is on us this month.
What should you look for when hiring a SaaS marketing agency?
Look for a price you can read before the first call and a minimum term you can live with. Then ask for the names of the people who will do the work. Ask who approves each piece before it goes out, and which number in your CRM the work is built to move. Ask for a client at your stage, with results measured by an outside tool.
Is a fractional CMO better than a SaaS marketing agency?
It depends on whether you have people to direct. A fractional CMO sets the plan, on a retainer of $5,000 to $15,000 a month in GrowTal's and Activated Scale's guides. At Digital Hunch, the €3,000 plan covers strategy and leadership only, and hands-on work in a channel starts at €5,500. An agency brings its own team. Our fractional CMO for SaaS page covers the case where you want the weekly work done too.
Can AI software replace a SaaS marketing agency?
Only if someone on your team runs it. Jasper, a tool that drafts marketing content, charges $69 a seat a month on its Pro plan, billed monthly, and the seat still needs a person who knows your buyers. CMI found that 28% of B2B marketers experiment with AI agents and 3% call them core to their strategy. At Growigami, the agents run on a process your CRO built and proved.
Do you work with early-stage SaaS companies?
Yes. CabFare had a finished product and no users when we started. Video ads, outbound, a simpler first-run flow and nurture emails took it from $0 to $20K in monthly recurring revenue in four months. Below product-market fit, start with one process that tests a channel before you add more.
How is Growigami different from Kalungi?
Kalungi's Full Service gives you an outsourced team led by an Associate CMO, at $50,000+ a month, which Kalungi says replaces 8 to 12 internal hires. Growigami adds one process at a time to the team you have, from $1,999 a month. You approve every piece. Our Kalungi comparison sets out both in full.
Start SaaS marketing with one process.
Give us read access to your CRM. Within a week we show you the first process we would build and what it would produce.
Photos by airfocus, Brooke Cagle, Redmind Studio and LinkedIn Sales Solutions on Unsplash.