What is Ai4?
Ai4 is an annual AI conference in Las Vegas that calls itself “America’s largest AI conference.” The 2027 edition runs August 2 to 5 at The Venetian, and the organizer’s site expects 20,000+ attendees, 1,100+ speakers and 600+ exhibits. It is vendor-agnostic and broad: AI agents, generative AI, data infrastructure, policy and research, with tracks by industry and by job function.
For a B2B company, the useful fact is who pays to be there. Ai4 gives a free pass to enterprise buyers who agree to meet vendors, and charges everyone else up to $4,995. The event is built to put AI buyers and AI sellers in the same building.
Key details for 2027
| Detail | Ai4 2027 |
|---|---|
| Dates | August 2 to 5, 2027 |
| Venue | The Venetian, 3355 S Las Vegas Blvd, Las Vegas, NV 89109 |
| Day 1 (Monday, August 2) | Trainings with General Assembly (extra cost), leadership summits from 1 PM, Applied AI Research Conference from 9 AM, kickoff reception at 5 PM |
| Expected size | 20,000+ attendees, 1,100+ speakers, 600+ exhibits, 100+ countries (organizer’s figures) |
| Session length | Solo talks 20 minutes, panels 40 minutes |
| Closing | Official afterparty at TAO on August 5 |
| Organizer | CloserStill Ai4, LLC |
Source for all rows: ai4.com and its FAQ, read on October 25, 2026. The 2027 speaker and sponsor lists had not been published yet; the site showed 2026’s.
How much does Ai4 2027 cost?
Prices as listed on ai4.com on October 25, 2026, during what the organizer calls Super Early Registration:
| Pass | Price now | Final price | Who it is for |
|---|---|---|---|
| Standard Pass | $1,595 | $3,395 | Everyone: keynotes, tracks, exhibit hall, networking app, meals, happy hours, session recordings |
| VIP Pass | $2,795 | $4,995 | Standard plus the speakers lounge, speaker meetup and lunches, faster check-in and reserved keynote seats |
| Enterprise AI Buyer Pass | Free | Free | Senior buyers at non-vendor organizations, by application |
| AI Startup Pass | Reduced | Not listed | Companies under 5 years old, under $5M raised, building AI as the core product |
| Government, academic and non-profit | Reduced | Not listed | By application |
| Media Pass | Free | Free | Press, by application |
The organizer says prices increase on February 4, and the FAQ says tiers rise “a few times before the event date.” Groups of three or more get a discount. Refund and transfer requests are accepted in writing up to 60 days before the start date.
Who qualifies for the free Enterprise AI Buyer Pass?
The organizer lists five conditions, and you must meet all of them:
- Your company does not sell AI or tech products, consulting, integration or staffing to outside customers.
- It has 1,000 or more employees.
- You hold a senior role with budget authority.
- You are actively buying.
- You are based in the US.
In return, pass holders commit to 6+ onsite meetings with solution providers they pick through the Ai4 Match Program, and to one invite-only event. If you sell AI to enterprises, those are the people you came to meet.
Who attends Ai4?
From the organizer’s who attends page:
| Measure | Organizer’s figure |
|---|---|
| Business vs technology and data professionals | 50:50 |
| Hold budget influence | 96% |
| Working on at least one AI project | 88% |
| Director level or above | 56% |
| Fortune 500 companies that have attended an Ai4 event | 400+ |
| Countries represented in 2026 | 90 |
The listed industries include financial services, healthcare and life sciences, IT and SaaS, AI and data services, government, manufacturing, and retail. Sales and marketing appears as one of the job-title groups. These are the organizer’s own numbers, published to sell passes and sponsorships, so read them as a description of the intended audience.
How has Ai4 grown?
The organizer’s history page shows how fast the event has grown (the 2027 row is from the homepage):
| Year | What the organizer reports |
|---|---|
| 2018 | First event, 300 attendees, a hotel in Brooklyn |
| 2022 | First in-person Las Vegas event, 1,000+ attendees |
| 2023 | 2,500 attendees |
| 2024 | 5,000+ attendees |
| 2025 | 8,000 attendees from 85 countries |
| 2026 | Moved from the MGM Grand to The Venetian, 12,000+ expected, from over 90 countries |
| 2027 | 20,000+ expected |
The 2026 edition’s speakers, still shown on the homepage, included Geoffrey Hinton, Fei-Fei Li, Andrew Ng, Waymo co-CEO Dmitri Dolgov, Cisco’s Jeetu Patel and PayPal’s CTO Srini Venkatesan. Its Diamond sponsors were AWS, Cisco, Dataiku, Dell Technologies, Exa, Google Cloud, HCLTech, HPE and NVIDIA, Mistral, PayPal and Vultr, according to the 2026 sponsor list. Go-to-market software companies on that list included Salesforce, Zapier, Make, Freshworks, Amplemarket, Nooks and SalesIntel.
Should B2B SaaS marketers go to Ai4?
It depends on whether AI is what you sell.
- Go if you sell AI products or services to large companies. The free buyer pass brings in enterprise buyers who have agreed to take vendor meetings. That makes the exhibit hall and the Match Program the main reason to be there.
- Go if you are an AI startup raising money or hiring. The organizer runs a startup stage, a startup expo and a founder and VC event.
- Think twice if you want marketing playbooks. Ai4 covers AI across industries and functions, and sales and marketing is one audience group among many. A B2B marketing event, or MAICON, the Marketing AI Conference in Cleveland, is a better use of the ticket.
- Skip the VIP pass unless the speaker access matters to you. The extra $1,200 now buys lounges, lunches and seating, not more sessions.
For an AI event closer to enterprise IT buyers, compare it with The AI Summit New York in December. For a smaller, more senior AI event earlier in the year, see HumanX, March 8 to 10, 2027, at Mandalay Bay. Our events list covers the marketing and SaaS conferences.
How to get a return on Ai4
Four days at The Venetian with 20,000 people is a lot of noise. The return comes from planning.
- Buy early or not at all. The Standard Pass is $1,800 below its final price during Super Early Registration, and the organizer says prices rise on February 4. Decide by January who on your team is going.
- Apply to the Match Program if you exhibit. The meetings with Enterprise AI Buyer Pass holders are the most direct path to pipeline.
- Book the rest before August. Pick 30 to 50 target accounts, check whether they appear among past attendees or sponsors, and invite their people to a meeting or a side event in the four weeks before.
- Use Monday. The leadership summits and the kickoff reception happen before the expo is busy, and that is when people have time to talk.
- Follow up within a day. Write each follow-up for the conversation you had, put it in the CRM with notes, and measure meetings and opportunities over the next 90 days, not badge scans.
Our events service runs this for B2B companies: invites to the accounts you want to meet, booth graphics and one-pagers in your brand, and a follow-up written for every scan that lands in your CRM. For the AI side of your marketing after the event, see how we build AI marketing systems.
- Companies selling AI to enterprises
- Enterprise AI and data leaders
- AI startups and investors
- B2B marketers in AI
Frequently asked
When and where is Ai4 2027?
August 2 to 5, 2027, at The Venetian, 3355 S Las Vegas Blvd, Las Vegas, NV 89109. Monday, August 2, has trainings, leadership summits, a research conference and the kickoff reception. The organizer recommends arriving by the morning of August 2 and leaving on August 6.
How much does an Ai4 ticket cost?
On October 25, 2026, ai4.com listed the Standard Pass at $1,595 against a final price of $3,395, and the VIP Pass at $2,795 against $4,995. The organizer says prices increase on February 4 and rise a few times before the event. Startup, government, academic and non-profit passes are reduced, and groups of three or more get a discount.
Is there a free pass to Ai4?
Two, both by application. The Enterprise AI Buyer Pass is free for senior US-based people with budget authority at non-vendor organizations of 1,000+ employees, who agree to take 6+ meetings with solution providers and attend one invite-only event. The Media Pass is free for qualifying press.
Where was Ai4 2026 held?
At The Venetian in Las Vegas, the first year there after the event outgrew the MGM Grand, according to the organizer. Ai4 says attendees came from 90 countries in 2026, and its 2026 speakers included Geoffrey Hinton, Fei-Fei Li and Andrew Ng.
Who attends Ai4?
A mix of business and technical people, about 50:50 by the organizer's count. Ai4 says 96% of attendees hold budget influence, 56% are director level or above, and 88% are working on at least one AI project. Industries include financial services, healthcare, IT and SaaS, government, manufacturing and retail.
Can you get a refund on an Ai4 pass?
The organizer accepts written refund and transfer requests up to 60 days before the event starts. Inside 60 days there are no refunds unless you cannot get a visa, but a paid pass can be transferred to a colleague with approval. Free passes cannot be transferred. Attendees must be 21 or older.
