What is Salesforce Connections?
Connections, which Salesforce shortens to CNX, is Salesforce’s annual conference for marketers. Salesforce calls it “the premier marketing conference for mastering agentic AI,” and the program covers Marketing Cloud, Data 360, commerce, loyalty and the AI agents Salesforce sells to marketing teams. It is smaller and more focused than Dreamforce, Salesforce’s September flagship for every role.
When is Salesforce Connections 2027?
Salesforce has announced Connections 2027 for May 19 to 20, 2027, in Chicago and on Salesforce+. The dates come from a save-the-date banner on the official Connections site, checked on November 3, 2026. The rest of the site, including the registration page and the FAQ, still describes the 2026 event.
| Connections 2027 | |
|---|---|
| Dates | May 19 to 20, 2027 (save-the-date banner) |
| City | Chicago, IL, plus a broadcast on Salesforce+ |
| Venue | Not published yet (2026 was McCormick Place West) |
| Pass prices | Not published yet |
| Agenda and speakers | Not published yet |
That is about two weeks earlier than 2026’s June dates. We will update this page when Salesforce publishes the venue, prices and agenda.
How much does Salesforce Connections cost?
Salesforce has not priced 2027 yet. For 2026, the registration page listed:
| Pass (2026) | Price |
|---|---|
| Early Bird | $499 (expired) |
| Last Chance | $699 (expired) |
| Full Conference | $899 |
| Group rate, 3 or more people | $399 per pass |
| Salesforce+ stream | Free |
The Full Conference pass included the main keynote, luminary sessions, breakouts, theater sessions, hands-on demos, refreshments, lunch and the concert, according to the same page. For 2026, Salesforce also ran a separate Trailblazer Bootcamp for hands-on training before the conference.
What happened at Connections 2026?
Connections 2026 ran June 3 to 4, 2026, at the McCormick Place West Building, 2317 S. Indiana Ave., Chicago, from 8:30 AM to 5 PM each day, per Salesforce’s registration page. Salesforce billed it as two days of 280+ sessions, hands-on trainings, product news and customer stories. Its announced luminary speakers were Martha Stewart and climber Alex Honnold, in a session with Netflix’s Brandon Riegg, and the evening concert lineup was Foster the People and The Smashing Pumpkins, according to the Connections homepage.
The product news was about AI agents for marketing. Salesforce Ben reported on June 3, 2026:
| Announcement | Status at Connections 2026 |
|---|---|
| Agentic Segmentation, powered by Data 360 | Generally available |
| Piper, an AI SDR agent from Qualified | Generally available |
| Hunter, a prospecting agent from Qualified | Generally available |
| Agentforce Content Agent | Pilot |
| Marketing Expert Agent | Pilot |
| Real-Time Offer Management | Announced, “available soon” |
| Campaign management in Slack through MCP | Announced, not yet available |
The Piper and Hunter launches matter for B2B teams beyond marketing. They put an inbound SDR agent and a prospecting agent inside Salesforce’s marketing product, which touches how leads get qualified and routed. Our guide to AI BDRs covers what these agents can and cannot do yet.
Who should go to Salesforce Connections?
Salesforce says Connections is for “all levels of marketing, sales, and service professionals,” from beginners on the platform to experts. In practice the program is built around Salesforce’s own products, so who gets value depends on your stack.
- Go if you run Marketing Cloud, Data 360 or Salesforce commerce. The sessions show the roadmap and how to set up features you already pay for, and the product teams are in the room.
- Go if you own marketing operations or CRM admin. Hands-on training and the Bootcamp are the most practical parts of the event.
- Go if you sell to Salesforce marketing teams. Partners and ISVs use Connections to meet customers. Check the 2027 sponsor options when Salesforce publishes them.
- Skip it if you are on HubSpot. Most sessions assume Salesforce products. Our HubSpot vs Salesforce comparison covers the trade-offs if you are deciding between them, and HubSpot’s own conference, UNBOUND (formerly INBOUND), is the better fit.
- Choose Dreamforce instead if sales and executives need to come too. Dreamforce 2027 runs September 21 to 23 in San Francisco and covers every Salesforce product.
For social and content skills that do not depend on a vendor, Social Media Marketing World runs April 1 to 3, 2027, in Anaheim. For AI buyers and sellers, see HumanX in March. Our events list has the rest.
How to get a return on Connections
- Watch the 2026 sessions first. Salesforce+ is free. Knowing what launched last year tells you which roadmap sessions to attend in 2027.
- Register a group of three if your team goes. In 2026 the group rate was $399 per pass, less than half the $899 full price.
- Bring your open questions. Write down the Marketing Cloud or Data 360 problems you have not solved and take them to the demo stations and product experts.
- Book customer and partner meetings before May. If you sell into the Salesforce ecosystem, plan meetings and a small dinner in the weeks before the event.
- Plan the follow-up. Log every conversation in the CRM within a day and track meetings and opportunities over the next 90 days.
Our events service handles that for B2B companies: invites to the accounts you want to meet, booth materials and follow-up for every scan. If what you learn at Connections means changes to lead routing or scoring in your CRM, our CRM and routing service builds them.
- Marketers on Salesforce Marketing Cloud
- Marketing operations and CRM admins
- Commerce and loyalty teams
- Salesforce partners and consultants
Frequently asked
When is Salesforce Connections 2027?
Salesforce's Connections site carries a save-the-date banner for May 19 to 20, 2027, in Chicago and on Salesforce+, checked on November 3, 2026. The rest of the site still describes the 2026 event, so the 2027 venue, agenda and pass prices had not been published yet.
What is Salesforce Connections 2026?
Connections 2026, also called CNX, was Salesforce's marketing conference, held June 3 to 4, 2026, at the McCormick Place West Building in Chicago and streamed on Salesforce+. Salesforce described it as two days of 280+ sessions, trainings, product news and customer stories, focused on AI agents for marketing.
How much does a Connections pass cost?
For 2026, Salesforce listed the Full Conference pass at $899, with Early Bird at $499 and Last Chance at $699 before that, and a group rate of $399 per pass for three or more people. Streaming on Salesforce+ was free. Salesforce had not published 2027 prices when we checked on November 3, 2026.
What is the difference between Connections and Dreamforce?
Connections is Salesforce's event for marketers, two days in Chicago in late spring. Dreamforce is its flagship event for every Salesforce customer and role, held in San Francisco each September, with a much larger crowd and program. Dreamforce 2027 runs September 21 to 23.
What was announced at Salesforce Connections 2026?
According to Salesforce Ben's coverage on June 3, 2026, Salesforce made Agentic Segmentation and two agents from Qualified, Piper (an SDR agent) and Hunter (a prospecting agent), generally available. The Agentforce Content Agent and a Marketing Expert Agent were announced in pilot, and campaign management in Slack was announced but not yet available.
Can I watch Connections online?
Yes. Salesforce streams Connections live on Salesforce+, its free streaming service, and the 2027 save-the-date names Salesforce+ alongside Chicago. For 2026, Salesforce said highlights and select sessions would be available on demand after the event.
