What is Social Media Marketing World?
Social Media Marketing World is an annual conference for social media marketers and creators, run by Social Media Examiner. The 14th edition runs April 1 to 3, 2027, at the Anaheim Convention Center in Anaheim, California, which the organizer describes as walking distance from Disneyland.
The organizer says the event is “pitch-free” and has “no panels”: speakers are recruited for their results and are not allowed to sell from the stage. The 2027 program has a Social Marketing Track, a Creator Track, AI Business World (an AI conference that runs inside the event for two days) and strategy workshops.
Social Media Examiner was founded in 2009 by Michael Stelzner, according to its about page, and he still opens the conference with a keynote. The event’s about page says more than 58,000 marketers have attended Social Media Examiner events, including Social Media Marketing World 2013 through 2026 and its online summits.
Key details for 2027
| Detail | Social Media Marketing World 2027 |
|---|---|
| Dates | Thursday, April 1 to Saturday, April 3, 2027 |
| Venue | Anaheim Convention Center, Anaheim, CA |
| Edition | 14th annual |
| Thursday, April 1 | Workshops from noon to 5:30 PM (All-Access only), early check-in, sponsor booths |
| Friday, April 2 | Keynote at 8 AM, sessions until 6:15 PM |
| Saturday, April 3 | Keynote at 8:30 AM, sessions and closing keynote until 6:15 PM |
| Tracks | Social Marketing, Creator, AI Business World, marketing strategy workshops |
| Organizer | Social Media Examiner |
Sources: the event homepage, the about page for the venue and the schedule for times (Pacific Time), all checked on November 3, 2026. General Access and Virtual tickets cover Friday and Saturday only. Lunch is not included; the schedule says food is available for purchase.
How much does Social Media Marketing World 2027 cost?
Prices on the tickets page on November 3, 2026, during a sale the page said ended “Friday”:
| Ticket | Sale price | Retail price | What you get |
|---|---|---|---|
| All-Access | $1,097 | $1,997 | All sessions and keynotes, AI sessions, workshop day, VIP networking party, live stream and recordings of everything |
| General Access | $797 | $1,697 | All sessions, keynotes and AI sessions on site, live only |
| AI Business World | $497 | $997 | Keynotes and AI sessions on site |
| Virtual | $497 | $997 | Live stream and recordings of all sessions and workshops |
All four tickets can be paid in four installments. Groups of 10 or more can ask for special pricing through a form. The refund policy on the same page: a full refund before October 31, 2026, 50% for cancellations from November 1 to November 30, 2026, and nothing after that. The organizer runs sales often, so the price you see may differ.
Which sessions matter for B2B marketers?
Most of the program is about Instagram, Facebook, TikTok, YouTube, creators and AI tools for small teams. The organizer’s homepage names its audience as small-business marketers, business owners, agencies, consultants and creators. These 2027 sessions, from the sessions page on November 3, 2026, are the ones a B2B SaaS team should plan around:
| Session | Speaker | Why it matters for B2B |
|---|---|---|
| LinkedIn Company Page Campaigns: A 90-Day Plan for B2B Results | Michelle J Raymond | Company page programs for B2B organizations |
| LinkedIn Ads: How to Get Better Results at Half the Cost | AJ Wilcox | Paid LinkedIn, usually the biggest B2B social budget line |
| The New Rules of LinkedIn: AI, Algorithms and Content That Converts | Mandy McEwen | How LinkedIn’s feed treats posts now |
| Recognition Over Reach: How to Turn a Small LinkedIn Audience Into Real Revenue | Kasey Brown | Founder and executive posting for revenue, not reach |
| Revenue Is in the Comments: How to Find It, Track It, and Prove It | Brooke Sellas | Social listening tied to pipeline |
| Social Proof That Converts: A Psychology-Backed Framework for Building Trust | Talia Wolf | Conversion optimization for landing pages and ads |
| How to Become the Obvious Expert in Your Market | Katelyn Bourgoin | Authority building, a workshop |
| 15 Behavioral Science Tactics to Improve Your Results | Nancy Harhut | Persuasion for ads and email, a workshop |
The last four are workshops, which run on Thursday and need an All-Access ticket. Michael Stelzner, who founded Social Media Examiner, opens with a keynote titled “How to Level Up as a Marketer and Become Indispensable”.
Should B2B SaaS marketers go to Social Media Marketing World?
Send one person, and pick who carefully.
- Go if LinkedIn is a main channel. Four LinkedIn sessions in two days, across organic, ads, executive posting and the feed, is more LinkedIn content than most B2B conferences offer.
- Go if your social team is one or two people. The event is built for small teams that do social, content and ads together, and the AI sessions are about doing more with fewer people.
- Skip it if you want to meet buyers. The audience is marketers and creators, so it is a learning event. If you want pipeline from an event, a buyer-heavy conference such as HumanX for AI sellers works better.
- Consider the Virtual ticket. At $497 during the October sale it includes the recordings of everything, which General Access does not.
For B2B content strategy, compare it with Content Marketing World. If your team runs on Salesforce Marketing Cloud, Salesforce Connections in Chicago, May 19 to 20, 2027, is the vendor event to pair with it. Our events list covers the other marketing and SaaS conferences.
How to get the most from Social Media Marketing World
- Buy All-Access if you go in person. It is the only ticket that includes the workshops, the networking party and the recordings, so you can attend one session and watch the clashing one later.
- Plan around the LinkedIn sessions. Mark them first, then fill the gaps with the conversion and messaging talks.
- Bring one question per session. Write down what you need to fix, such as a LinkedIn Ads cost per lead that is too high, and ask the speaker after the talk.
- Turn notes into a 30-day plan. Pick three changes, assign an owner, and measure them against last quarter’s numbers.
If you want LinkedIn to bring in pipeline rather than likes, our guide to SaaS LinkedIn marketing covers the playbook, and our LinkedIn ghostwriting service writes posts for founders and executives. For paid social costs, see our LinkedIn ads cost breakdown. When a conference is about meeting buyers instead of learning, our events service books the meetings, builds the booth materials and writes the follow-up.
- Social media managers
- Small-business and agency marketers
- Creators building a business
- B2B teams running LinkedIn and paid social
Frequently asked
When and where is Social Media Marketing World 2027?
April 1 to 3, 2027, at the Anaheim Convention Center in Anaheim, California, next to Disneyland, according to Social Media Examiner's event pages checked on November 3, 2026. Workshops run on Thursday, April 1, for All-Access ticket holders. The main sessions run Friday, April 2, and Saturday, April 3.
How much does a Social Media Marketing World ticket cost?
On November 3, 2026, the organizer listed All-Access at $1,097 (retail $1,997), General Access at $797 (retail $1,697), AI Business World at $497 (retail $997) and Virtual at $497 (retail $997), in a sale it said ended that Friday. Prices change with each sale, so check the tickets page before you buy.
Who runs Social Media Marketing World?
Social Media Examiner, the social media marketing publication founded by Michael Stelzner in 2009. Stelzner gives the opening keynote. The organizer says more than 58,000 marketers have attended its events, including Social Media Marketing World 2013 through 2026 and its online summits.
Is there a virtual ticket?
Yes. The Virtual ticket includes a live stream of all sessions and recordings of all sessions and workshops. General Access includes live content only, with no recordings. All-Access includes both, plus the workshop day and the VIP networking party.
Can I get a refund?
The tickets page says cancellations before October 31, 2026, got a full refund (that window has closed), cancellations from November 1 to November 30, 2026, get 50%, and later cancellations get no refund. You can upgrade a ticket by buying the higher one and getting the first refunded.
Is Social Media Marketing World good for B2B marketers?
In part. The event is built for small businesses, agencies and creators, and most sessions are about Instagram, Facebook, TikTok, YouTube and AI tools. The 2027 program also has four LinkedIn sessions, including one on LinkedIn Ads, plus workshops on conversion, behavioral science and messaging that apply to B2B.
