Put your marketing automation to work

A marketing automation agency builds and runs the automated parts of your marketing, such as nurture emails, lead scoring and routing, on a platform you own. Gartner’s 2023 survey found marketers used 33% of their martech’s capabilities, and CMSWire reported a rebound to 49% in 2026. Growigami puts more of it to work, one process at a time, from $1,999 a month.

Start with one process and have it running in about three weeks. Your CRO, the person who builds and proves each process, writes the first journeys or routing rules and runs them by hand. AI agents then take the repeat work: following up each lead, checking every automation and, each month, rewriting the emails that stall.

What does a marketing automation agency do?

It turns the platform you bought into running campaigns and hand-offs. On the pages we read, the work falls into five parts:

• Journeys. Emails that follow a demo request, a guide download or a webinar sign-up.
• Scoring and routing. Which leads matter most and which seller gets each one.
• Integrations. The hand-offs between the CRM, the email tool, billing and Slack.
• Reporting. Which journeys and campaigns turned into meetings.
• Upkeep. Fixing broken forms and syncs, cleaning duplicates and keeping routing current.

Two of the three partner firms we read price setup as an onboarding project and upkeep as a monthly retainer. INSIDEA, an Elite HubSpot Partner, offers a managed operations retainer after onboarding, and Hive Strategy sells a HubSpot fractional admin from 10 hours a month. Lean Labs lists its HubSpot work as projects.

What does a marketing automation agency cost?

We read the pricing pages of three platform partner firms on 5 November 2026. All three publish starting prices for setup. INSIDEA and Hive Strategy also publish monthly prices for ongoing work.

Firm	Setup	Ongoing work	Commitment	Platform partner status
INSIDEA	Onboarding from $2,000 per platform, $4,000+ at Enterprise	Retainers from $2,000 a month	No term stated; fixed fee, locked at proposal	Elite HubSpot Partner
Hive Strategy	HubSpot advanced onboarding from $5,000; data migration from $3,500	Marketing retainers from $5,000 a month; fractional admin from $2,000	Fractional admin month to month; marketing work averages 6 months	Diamond HubSpot Partner, on its homepage
Lean Labs	HubSpot onboarding from $2K, migrations from $7K, integrations from $15K	No HubSpot retainer listed; it puts full-service partner retainers at $5,000 to $15,000 a month	Not stated	HubSpot Diamond Solutions Partner
Growigami	Your CRO builds it in month one, which costs $500 more, and your first build is on us this month	$1,999 a month per process	Minimum three months, then 30 days' notice	None claimed

Read the setup and ongoing columns together. A partner’s onboarding fee buys the setup, and the retainer buys hours or scope after it. At Growigami the build is part of each process. A process costs $500 more in its first month while we build it, and your first build is on us this month.

Lean Labs also prices the in-house route for HubSpot’s Loop Marketing. Its estimate is about $5,000 to $6,000 a month at minimum: about $4,000 for a part-time marketer or contractor plus $1,000 to $2,000 in tools.

Why does marketing automation sit unused?

Gartner’s 2022 release tied the fall from 58% to 42% to three causes, each cited by 27% to 30% of respondents: overlap among tools, trouble hiring people to drive adoption and the complexity of the stack. Inside one platform, look for work that never got built. Check your own for these gaps:

• Ways in with no journey. A guide download that gets the same email as a demo request, or no email at all.
• Leads that wait. Inbound leads that sit in the CRM overnight before a seller opens them.
• Routing that went stale. Territories changed, and the routing rules did not.
• Automations nobody watches. A sync that broke last month and still looks fine on the dashboard.

Our guides to lead nurturing and lead routing explain the terms.

What Growigami runs for a marketing ops team

Each week, AI agents research each inbound lead and draft a reply for its seller, and they check every automation daily. Each month they rewrite the nurture emails that stall. Your CRO builds each process first, by hand, in your platform. Your team approves the newsletter issues, routing changes and new automations. Your sellers send the replies.

Find the contactHubSpot · VP Operations or QA lead

Draft the emailAgent · In Marcus’s voice

Done

Copy checkEvery claim has a source

Passed

Marcus sends each oneGmail · Head of Sales

Process	What it does	Size at $1,999 a month	Larger size, $1,499 more
Nurture and newsletter	A journey for each way in, a monthly newsletter, stalled emails rewritten	Up to 5 journeys and a monthly newsletter	Up to 12 journeys and a newsletter every two weeks
Inbound lead follow-up	Each lead researched, scored, routed and given a drafted reply	Up to 300 inbound leads a month	Up to 600 inbound leads a month
Automations	Hand-offs between tools, checked daily	Up to 20 automations, plus up to 3 new a month	Up to 50 automations, plus up to 6 new a month
CRM and routing	Duplicates merged, fields filled, routing kept current	Kept clean every week	One size

Every journey is built in your first month. On the CRM process, a broken form or sync is fixed within one business day. We run a simple version on our own site: every form on growigami.com posts to Slack, and someone answers it the same day.

Growigami has worked with 40+ B2B companies. For CabFare, a five-stage WhatsApp and email journey brought back drivers who had installed the app and stalled in setup. Video ads, outbound and a new first-run flow took CabFare from $0 to $20K MRR in four months. For Reworld, a CRM cleanup gave marketing and sales the same pipeline. With outbound and its own campaigns for each buyer segment, Reworld reached $250M+ in pipeline and 600+ MQLs.

How do you choose a marketing automation agency?

Ask each firm what it builds, what it keeps running and what each costs, in writing. Then ask:

• Setup or upkeep? Some firms only onboard. Ask what happens in month four.
• Which platform, and must we switch? Ask whether the work runs in the platform you have.
• Who writes the emails? Ask who writes each journey and how stalled emails get rewritten.
• How fast is a lead answered? Ask how a lead gets from the form to a seller, and what happens if it waits.
• Who approves changes? Routing, sends and new automations should each have a named approver on your side.
• Does the partner tier matter for this job? It matters most for migrations and custom integrations.

If the leads you need have not raised a hand yet, that is outbound work. See our cold email agency page, or AI SDR services for AI-run prospecting. For what AI does and what a person does across every process, see AI marketing agency.

Marketing automation at Growigami: price and terms

Every price is on the price builder, which totals any mix of processes before you talk to anyone.

• Each process, at its standard size: $1,999 a month.
• The larger size of nurture, lead follow-up or automations: $1,499 more a month.
• A process costs $500 more in its first month while we build it, and your first build is on us this month.
• A CRO review is optional and extra: $1,499 a month for a monthly review, or $2,999 a month for a weekly one.
• The minimum is three months. After that you can leave with 30 days' notice.

Three months of one process cost $5,997, because your first build is on us this month. Within a week of read access to your CRM, we show you the first process we would build and what it would produce.

When a platform partner or an in-house hire fits better

Hire a platform partner for a migration, a new portal or a custom integration. Lean Labs lists HubSpot migrations from $7K and integrations from $15K, and INSIDEA onboards Salesforce, Zoho and Klaviyo as well as HubSpot. Growigami claims no partner tier with any platform.

Hire in-house if you want someone at a desk who owns the platform and takes requests every day. Lean Labs puts that floor at about $5,000 to $6,000 a month.

Check the tool list before you sign. Lead follow-up and CRM work run in HubSpot, Salesforce or Zoho. Nurture runs in HubSpot or your own email tool. Automations connect any tool with an API.

Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.