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Built onceThe foundation every process runs on.
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Search

Programmatic SEO Agency

Programmatic SEO turns templates and data into pages, from comparisons and glossary terms to city and industry pages. We set up and test the first templates. Then AI keeps them going every week.

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indexed pages built
3,600+
pipeline generated for clients
$340M+
to the first running process
3 wks
A folded paper seedling

What we build

What we build.

Each one is set up and proven with our team, then runs every week on your stack. You own all of it.

  1. 01Comparison Page EnginesTemplate generates 'Product A vs Product B' pages for every competitor pair. Structured data, consistent format, real product information. 50+ pages from one template.
  2. 02Glossary & Definition SystemsEvery industry term your ICP searches gets a dedicated page. Template-driven, internally linked, and designed to capture featured snippets.
  3. 03Geo-Specific Landing PagesCity and region-specific pages for local search terms. Each page pulls local market data and references regional context. Scale across dozens of markets.
  4. 04Industry Vertical PagesLanding pages for every industry you serve. Template-driven but uniquely data-rich. Address industry-specific pain points at scale.

How it gets built

Proven first, then automated.

A notebook page with a go-to-market process sketched by hand

What runs every week

Search, week by week.

  1. Monday We pick the week's topics from search data and buyer questions.
  2. Tuesday Your expert answers a few questions on a short call.
  3. Wednesday Drafts are written and checked for facts and voice.
  4. Thursday Pages go live, with links from older pages.
  5. Friday We check rankings and AI citations, then refresh pages that slipped.

Programmatic SEO for SaaS: The Engineering Approach

Programmatic SEO is not a hack. It is the standard approach to building topical authority at scale. Every major SaaS company uses it - HubSpot has thousands of programmatic pages, Zapier has tens of thousands, Notion has hundreds.

The question is not whether to build programmatic content. The question is whether you have the engineering capability to do it well.

Growigami does, and we have built 3,600+ indexed pages this way. Former CROs pick the page types worth building. We set up and test the templates and data, then AI keeps the pages publishing.

The Six Programmatic Content Types

1. Comparison pages - “Product A vs Product B” for every competitor pair. Each page has structured data, feature comparisons, pricing, and a verdict. One template, 50+ pages.

2. Glossary terms - Every industry term your ICP searches. Short definition, detailed explanation, related terms, and FAQ schema. Captures featured snippets and builds topical authority.

3. Geo-specific pages - City and region-specific landing pages. “SaaS Marketing Agency in Austin.” Local search data, regional context, and location-specific CTAs.

4. Industry vertical pages - Landing pages for every industry you serve. “SaaS Marketing for Healthcare” or “B2B Growth for Fintech.” Industry-specific pain points and case studies.

5. Integration pages - “Connect [Your Product] with [Partner].” Feature descriptions, use cases, and setup instructions for every integration your product supports.

6. Use case pages - “How [ICP Role] Uses [Your Product].” Persona-specific content that captures bottom-of-funnel search intent.

Why Engineering Is Required

Programmatic SEO fails when it is treated as a content project. Generating hundreds of pages requires:

  • Template engineering - Layouts that work across all data variations
  • Data schemas - Structured data that populates templates consistently
  • Internal linking logic - Automated cross-linking between related pages
  • Schema markup - FAQ, BreadcrumbList, and HowTo structured data on every page
  • Build pipelines - Automated generation, quality checks, and deployment

This is software engineering. Most content agencies are set up for writing, so programmatic SEO stalls with them.

Results Timeline

Week 1-3: Template engineering and data collection. No pages live yet.

Week 4-6: First production sprint. 30-50 pages published, indexed, and monitored.

Month 2-3: Pages start ranking. Long-tail keywords first, then more competitive terms as authority builds.

Month 4-6: Compound effect kicks in. Topical authority drives higher rankings across the entire cluster. Traffic accelerates.

Month 6+: System is mature. New content types can be added in 1-2 week sprints. The infrastructure keeps compounding.

Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.

Real outputs

Our own site runs on this process.

growigami.com/glossary/geo-optimization

SEO & Content

Generative Engine Optimization (GEO)

The practice of optimizing content to be surfaced and cited by AI-powered search engines and large language models like ChatGPT, Perplexity, and Google AI Overviews. The emerging discipline alongside traditional SEO.

The glossary281 B2B marketing terms, one page each.See the glossary
growigami.com/blog/b2b-saas-seo-ai

B2B SaaS SEO in the Age of AI: What Still Works, What's Dead, and What's Next

The blog124 guides on B2B marketing, each written to rank.Read the guide
growigami.com/tools/seo-cluster-template

SaaS SEO Cluster Mapping Template

  1. Tab 1Seed Keywords
  2. Tab 2Keyword Expansion
  3. Tab 3Cluster Groups
  4. Tab 4Prioritization Scoring
  5. Tab 5Content Map
SEO cluster templateThe cluster framework from our SEO playbook, ready to copy.Open the template

Proof

“They built our launch motion. Outbound, content, paid - all running before our first sales hire.”

Matt Fruge, CEO, CapOut

Across our clients

indexed pages built
3,600+
Read more stories
Matt FrugeCEO, CapOut

Price

From $1,999 a month.

We learn the business and build your first go-to-market process on us this month.

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FAQ

Questions about Search

What is programmatic SEO?

Programmatic SEO uses templates and structured data to generate large volumes of optimized web pages. Instead of writing each page individually, you build a template (e.g., a comparison page layout) and populate it with data (e.g., features of 50 competitor products). The result is 50 unique, optimized pages from one engineering effort.

Does programmatic SEO work for B2B SaaS?

Yes. The most successful B2B SaaS content programs use programmatic SEO for comparison pages (Product A vs Product B), glossary terms, use case pages, integration pages, and industry-specific landing pages. Companies like HubSpot, Zapier, and Notion all use programmatic SEO at scale.

Will Google penalize programmatic content?

Google penalizes thin, duplicate, or low-quality content regardless of how it was produced. Programmatic content that is unique, data-rich, and useful to searchers ranks just as well as manually written content. Our templates produce genuinely useful pages with real data, not spun text.

How long does it take to build a programmatic SEO system?

Template design and engineering typically takes 2-3 weeks. Data collection runs in parallel. The first production sprint ships 30-50 pages within 4-6 weeks of kickoff. After the initial system is built, new content types can be added in 1-2 week sprints.

Start with one process.

We learn the business and build your first go-to-market process on us this month.

See your instant price Talk to sales