Free Template

ABM Outbound Sequence Template

The exact multi-channel cadence from our ABM Outbound Sequences guide. Three tiers. Four channels. One spreadsheet.

What is in the template

Tab 1
Tier 2 Sequence (28 days)

The full 28-day cadence. Every touchpoint mapped with day, channel, purpose, copy angle, and notes. This is the workhorse sequence for mid-market accounts.

Tab 2
Tier 1 Sequence (45 days)

Extended cadence for top-tier accounts. Adds direct mail, phone, and executive-to-executive touches. Multi-threaded by default.

Tab 3
Tier 3 Sequence (14 days)

Lightweight cadence for high-volume accounts. Email + LinkedIn profile views only. Template-based with account-level merge fields.

Tab 4
Account Scoring Matrix

Score accounts on ICP fit (40%), intent signals (25%), relationship proximity (20%), and deal potential (15%). Auto-assigns tiers.

Tab 5
Deliverability Checklist

Domain setup, SPF/DKIM/DMARC verification, warming schedule, sending limits, and inbox monitoring. Check each item before launching.

Tab 6
Metrics Dashboard

Track open rates, reply rates, bounce rates, meetings booked, and pipeline generated per sequence. Benchmarks pre-filled for comparison.

How to use it

  1. Copy the template to your own Google Sheets or Excel.
  2. Score your target accounts in Tab 4 to assign tiers.
  3. Customize the copy angles in the sequence tabs for your product and ICP.
  4. Run through the deliverability checklist in Tab 5 before sending a single email.
  5. Launch with the Tier 2 sequence first. It is the most versatile starting point.
  6. Track metrics in Tab 6 weekly. Adjust after two full sequence cycles.
Copy the template structure

Create a new Google Sheet with these six tabs. Each tab uses the column headers below.

Tab 1: Tier 2 Sequence (28 days)
Day | Channel | Purpose | Copy Angle | Subject Line | CTA | Notes

Tab 2: Tier 1 Sequence (45 days)
Day | Channel | Contact Role | Purpose | Copy Angle | Direct Mail Item | Notes

Tab 3: Tier 3 Sequence (14 days)
Day | Channel | Purpose | Template Name | Merge Fields | Notes

Tab 4: Account Scoring
Company | ICP Fit (1-5) | Intent Score (1-5) | Relationship (1-5) | Deal Potential (1-5) | Weighted Score | Tier

Tab 5: Deliverability Checklist
Item | Status | Domain | Notes

Tab 6: Metrics Dashboard
Week | Emails Sent | Open Rate | Reply Rate | Positive Reply Rate | Bounce Rate | Meetings Booked | Pipeline Value

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