B2B content marketing built on one number

A B2B content marketing agency plans, writes and publishes content for a company that sells to other businesses: search pages, articles, LinkedIn posts, newsletters and sales material. On rivals’ own pages on 5 November 2026, starting prices ran from $0.06 a word to $10,000 a month. Growigami prices content by process, from $1,999 a month each.

Pick a process, such as search, LinkedIn or the newsletter. For each one we suggest a number to read in your CRM, such as demo requests from search pages. Your CRO builds the process and runs it by hand first, then AI agents draft each piece from what your team already knows. You approve everything before it goes out, and the minimum is three months, then 30 days' notice.

What is B2B content marketing?

B2B content marketing is publishing what a business buyer needs to know before they buy, so that the buyer finds you while they research. It covers pages that rank on Google, posts on LinkedIn, email newsletters, case studies and the decks your sellers send. The test of each piece is what the buyer does next, such as booking a demo, replying to a seller or forwarding a case study to a colleague.

Content for a business buyer has more readers than content for a consumer. Forrester’s State of Business Buying 2026 counts 13 internal stakeholders and nine external influencers in a typical B2B decision. Each one has a question, and a content program that answers only the user leaves finance and procurement to find their answers somewhere else.

How do you tie B2B content marketing to pipeline?

Choose the number before the first piece is written, then build the content to move it. A count of posts tells you the team was busy. A number in your CRM tells you whether buyers acted. Here is what each of our content processes already checks, and the number we suggest you read beside it:

Content process	Monthly output	What the process checks	The number we suggest you read
Search	200 pages, or 500 on the larger size	Rankings and AI citations each week, and the pipeline each page brings in	Demo requests and signups from organic search, in your CRM
LinkedIn	3 posts a week and 1 article a month for each of 2 people, plus the company page	Which posts started conversations; messages from prospects go to sales	Meetings with accounts you sell to, by lead source
Nurture and newsletter	Up to 5 email journeys and a monthly newsletter	Meetings booked: each month the emails that stall are rewritten	Meetings booked from email, the number this process is tuned on
Sales assets	2 a month; a case study or a deck counts as one	Which assets were used in deals	Deals where the asset was sent, and how they closed
Video	3 videos a month, such as a founder clip, a customer story and a product walkthrough, each cut for LinkedIn and your ads	No number is set; you approve each cut before it goes out	Views and replies from target accounts, on LinkedIn and in your ad accounts

The middle column comes from how each process runs today. The last column is our suggestion, so settle it with your CRO before the first piece goes out. If you want pipeline by source in one report every Monday, that is our Pipeline and forecast process, sold separately at $1,999 a month like every other process.

Grow and Convert, a content firm on Siege Media’s list, reports leads from its articles against the number a client needs to break even on its fee. That is a fair bar for any content program. Ask every firm which number it will report, and where you can check it yourself.

What do B2B content marketing agencies charge?

We read the prices of six content and search firms on their own pages on 5 November 2026. They price by the word, by the article and by the retainer, so the units differ as much as the figures.

Firm	How it prices	Published price	Term
Verblio	By the word	$0.16 a word for human writing; $0.06 with AI, plus a $49.50 monthly platform fee after the first week	Pay as you go, no monthly minimum
RevenueZen	By tier, with a set article count	$3,000 a month for 4 articles; $15,000 for 12 to 15 or more	Month to month, or 6 and 12 months at lower rates
Abstrakt	By package	From $1,000 a month for a website of up to 100 pages and a blog post every business day	12 months
Optimist	By consulting retainer	From $3,000 a month for SEO and AI search consulting and execution support	Month to month
Grow and Convert	By retainer	From $10,000 a month	Not stated
Siege Media	By retainer	Custom pricing	Not stated
Growigami	By process	$1,999 a month per process	three months, then 30 days' notice

A 1,500-word article at Verblio’s human rate comes to $240. Abstrakt describes a blog post every business day in a program that starts at $1,000 a month for 12 months. Grow and Convert’s page says you get a strategist, a writer, an analytics expert and a technical SEO. These are different purchases, so decide which one you need before you compare figures.

Check every price claim on the firm’s own page. Siege Media’s list of B2B content marketing agencies, last updated 6 August 2026 and in US search results for this term, quotes Grow and Convert’s content packages from $9,000 a month. Grow and Convert’s own SEO and GEO page said “Starting at $10,000 per month” when we read it on 5 November 2026. The same list’s figure for Optimist, $3,000 a month, matched Optimist’s own page.

What Growigami runs for a B2B content team

Each week, AI agents draft the content for the processes you run. They work from what your people said on short calls. Recorded sales calls and support tickets supply the buyers’ own questions. Our team checks each draft for facts and voice. A person on your team signs off before anything goes out. Your CRO built each process and set its rules.

Pull sourcesSource · Cold chain trade feeds

Write the storyAgent · One story per item

Done

Check every figureAgainst the source

Passed

Open a pull requestGitHub · dockmere/dockmere-web

The processes run on their own schedules:

• Search. Topics are picked on Monday, and your expert takes a short call on Tuesday. Drafts follow on Wednesday and pages go live on Thursday. Each Friday we check rankings and refresh the pages that slipped.
• LinkedIn. Three posts a week for each person, written from short calls and voice notes. Each morning, the conversations worth joining land in Slack.
• Nurture and newsletter. Every journey is built in the first month, and the emails that stall are rewritten each month after.
• Sales assets. Case studies come from interviews with your customers. Battlecards and one-pagers come from your recorded calls.
• Video. Your founders and customers are recorded on a short call, or product videos are built from your screens. Each video comes back cut for LinkedIn and your ads with captions burned in, and goes out once you approve the cut.

You can run one process or several. The optional CRO review, $1,499 a month for monthly reviews or $2,999 for weekly ones, covers every process you run. Your CRO goes through the numbers with you and tunes each process on what they show.

Who writes the content?

AI agents write the drafts, and your people supply what the drafts say. That order matters, because speed is the part most teams already get from AI. In the Content Marketing Institute’s 2027 trends report, from a survey of 861 B2B marketers, 78% named speed as a top contribution of generative AI to their content, and 17% named quality. Ensuring accuracy and maintaining quality control were each a top AI challenge for 54% of them.

So every process starts from a person who knows the subject:

• Search pages start from a short call with your expert, and every figure is checked against its source before your team sees the draft.
• LinkedIn posts come from the person who will post them, and each person approves every post.
• Case studies come from interviews with your customers, with numbers they will stand behind.
• Battlecards come from your recorded sales calls, so sellers have the answer to the objections they actually hear.

For CapOut, which sells roofing software, weekly workshops drew product knowledge out of its CEO, Matt Fruge, so the pages said what only CapOut knows. Before that, one CapOut sales sheet had taken more than two months.

How do you start B2B content marketing?

Start small enough to read the result. The steps are the same whoever does the writing:

1. Pick one number. Demo requests, meetings booked or replies from target accounts.
2. Collect the questions buyers ask. Sales calls, support tickets, RFPs and lost-deal notes hold them in the buyer’s own words.
3. Choose one channel where those buyers already look. Search if they search for what you sell; LinkedIn if they follow people in your field; email if they are already in your CRM.
4. Publish on a schedule. A fixed day each week beats a burst followed by silence.
5. Read the number weekly, and change what does not move it.

What goes in a B2B content marketing strategy?

A strategy that fits on one page:

• The buyer. Each role that reads, and what that role needs to know.
• The number. One per channel, read in your CRM.
• The sources. The people, calls and documents the content will draw on.
• The channels. Where those buyers look, in order of priority.
• The schedule. What goes out, and on which day.
• The sign-off. Who on your team approves each piece, and how fast.

How do you choose a B2B content marketing agency?

There is no single best B2B content marketing agency; the best fit depends on the number you need to move and the people you sell to. Put these questions to each firm:

• Which number will you report, and can I check it in my own CRM?
• Who will you talk to on my team, and how often? A writer who never hears from your people can only repeat what is already published.
• What is the unit, and how many come each month? A word, an article, a page and a post are different units.
• Who signs off before anything publishes?
• What is the minimum term, and the notice after it?
• Is the price on your own page? Then check the figure there. The list we read quoted Grow and Convert’s entry price $1,000 below its own page.

Two results from work that included content. NaviNurses lets families hire a nurse for care at home. We ran its webinars, content schedule and outbound as one plan, and its sales team reached full quota in 60 days. CapOut’s estimated search visits grew more than 10x after its new pages went live, from April to September 2026.

Content marketing at Growigami: price and terms

• Each content process costs $1,999 a month, and the larger size costs $1,499 a month more.
• A process costs $500 more in its first month while we build it, and your first build is on us this month.
• A CRO review is optional and extra: $1,499 a month for a monthly review, or $2,999 for a weekly one.
• The minimum is three months. After that you can leave with 30 days' notice.

Three months of one process cost $5,997, because your first build is on us this month. Every price is on the price builder, which totals any mix of processes before you talk to anyone.

When a writing service or an in-house writer fits better

Our processes suit a team that wants content tied to a number and has people who can spare a short call each week. Some teams are better served elsewhere:

• A writing service. If you need a handful of articles a month and have an editor in house, Verblio’s pay-as-you-go rates cost less than one of our processes.
• An in-house writer. If your subject takes months to learn, a writer who sits with your experts every day goes deeper than a short weekly call. Regulated and deeply technical products are two examples.
• A specialist agency. Original research, data journalism and digital PR are services of their own. Siege Media’s list describes its own work in those areas.
• A search-only firm. If search is the only channel you need and you sell software, see our SaaS SEO agency page. For B2B sellers outside software, see our B2B SEO agency page.
• A software company. Our SaaS content marketing agency page covers content for software products, where comparison and integration pages carry more of the load.

Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.