B2B Marketing Agency

What does a B2B marketing agency do?

A B2B marketing agency finds the companies most likely to buy, reaches the people in each buying group, and turns their interest into pipeline your sales team can close. Growigami is a B2B marketing agency run by former CROs. We build each process by hand until it works in your business, then AI runs it every week alongside your team.

The difference from consumer marketing is the size of the decision. Forrester’s State of Business Buying 2024 found that 13 people are involved in a typical B2B buying decision, that 89% of purchases involve two or more departments, and that 86% of purchases stall at some point. Marketing that only fills the top of the funnel leaves your sellers to deal with the rest. We run marketing and the sales follow-up as one system for that reason.

Which B2B marketing services does Growigami run?

Each one is a process that runs every week. You start with one and add more when it proves itself.

Process	What runs every week
Outbound	We research each target account, write every message by email and LinkedIn, and send interested replies to your sellers the same day
AI search and SEO	Pages that get you named in ChatGPT, Perplexity and Google answers, with a monthly check on which answers name you. More on our B2B SEO agency page
LinkedIn	Profiles, posts and articles for your company page and your people, drafted from short calls
Paid ads	Campaigns and landing pages on Google, LinkedIn, Meta and YouTube, with budget moved to the campaigns that book calls
Events	Booth materials, invites to the accounts you want to meet, and a follow-up to every badge scan
Deal follow-up	A brief before every sales call, the recap drafted when it ends, and stalled deals brought back with a new reason to talk
CRM and routing	A clean CRM, with every lead routed to the right seller

Positioning, an ICP and go-to-market plan, a brand and a website are built once, in the foundation.

How much does a B2B marketing agency cost?

Fees vary by model. Most agencies charge a monthly retainer for a bundle of services, some charge by project, and a few charge by result. Budgets are under pressure either way. Gartner’s 2025 CMO Spend Survey of 402 marketing leaders found budgets flat at 7.7% of company revenue, 59% of CMOs saying they lack the budget to execute their strategy, and 39% planning to cut agency budgets.

That is why Growigami prices each process separately. Each process starts at $1,999 a month and costs $500 more in its first month while we build it, and your first build is on us this month. You can see your price on the instant price builder before you talk to anyone.

How do you choose a B2B marketing agency?

Ask each agency the same questions and compare the answers.

Question to ask	A strong answer	A weak answer
Who does the work each week?	Named senior people, and how much of the work is automated	”Your account manager will coordinate”
What do you report on?	Meetings, pipeline and revenue from your own CRM	Impressions, clicks and MQL counts
What happens to leads after you generate them?	A named process for routing and follow-up	”We hand them to your sales team”
How fast does the first thing go live?	A date in weeks, with what will be running	A strategy phase with no end date
Can I start with one service?	Yes, with a price for that service alone	Only as part of a package
How do I leave?	Clear notice terms, and you keep what was built	A 12-month contract

For a longer list of named agencies and how they compare, see our guide to the best B2B SaaS marketing agencies. If you are deciding between an agency and a team of your own, our in-house marketing vs agency comparison sets out the costs side by side.

B2B software companies

Growigami is built first for B2B SaaS. If you sell software, our SaaS marketing agency page covers SaaS-specific work such as CAC payback, trials and expansion revenue.

Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.