Semrush costs $139 a month for its SEO plan, $199 for Starter and $299 for Pro+, billed monthly. Billed annually, the same plans are $117.33, $165.17 and $248.17 a month. Advanced is priced on request, and a free plan gives 10 reports a day. Every price on this page comes from Semrush’s pricing pages, checked on November 3, 2026.
Semrush changed its plans in 2026. Four of the five top Google results we read for this term in November 2026 still lead with the old Pro, Guru and Business plans at $139.95, $249.95 and $499.95, and none lists every toolkit price. The current page sells SEO and AI visibility in the same plans, and sells local, content, social, advertising, PR and traffic data as separate toolkits.
How much does each Semrush plan cost?
| Plan | Billed monthly | Billed annually (per month) | Per year, annual billing | Built for (Semrush’s label) |
|---|---|---|---|---|
| Free | $0 | n/a | $0 | Trying out the platform |
| SEO | $139 | $117.33 | $1,407.96 | Freelancers and small businesses |
| Starter (SEO + AI Search) | $199 | $165.17 | $1,982.04 | Small teams and agencies |
| Pro+ (SEO + AI Search) | $299 | $248.17 | $2,978.04 | Growing teams and agencies, several markets or sites |
| Advanced (SEO + AI Search) | Custom | Custom | Custom | Organizations and agencies that need API access and automation |
| Enterprise | Custom | Custom | Custom | Multiple brands, regions and teams |
Source: Semrush SEO + AI Search pricing, checked November 3, 2026. Per-year figures are the monthly annual rate times 12. Semrush says annual billing saves “up to 17%”: the saving works out to 17% on Starter and Pro+ and about 16% on the SEO plan.
Semrush’s menu also shows a product called Semrush One. Some third-party guides use that name for the Starter, Pro+ and Advanced tiers. The pricing page itself labels them “SEO + AI Search.”
What limits does each plan have?
| Limit or feature | Free | SEO | Starter | Pro+ | Advanced |
|---|---|---|---|---|---|
| Websites to monitor | 1 demo project | 5 | 5 | 15 | 40+ |
| Keywords tracked daily | n/a | 500 | 500 | 1,500 | 5,000+ |
| Reports | 10 a day across tools | Not stated | Not stated | Not stated | Not stated |
| AI prompts tracked daily | No | No | 50 | 100 | Unlimited |
| AI visibility reports a day | No | No | 300 | Not stated | Not stated |
| Domains for AI brand performance | No | No | 1 | Not stated | Not stated |
| Historical SEO data | No | No | No | Yes | Yes |
| Content optimization, cannibalization analysis | No | No | No | Yes | Yes |
| Multi-location and device tracking | No | No | No | Yes | Yes |
| Share of voice | No | No | No | No | Yes |
| API, team users, reporting | No | No | No | No | Yes |
| MCP access (Semrush data inside AI assistants) | No | No | Yes | Yes | Yes |
Source: Semrush pricing page plan cards and compare table, checked November 3, 2026. “Not stated” means the page does not give that number for the plan.
The SEO plan and Starter have the same SEO limits. The $60 a month between them buys AI visibility: 50 prompts tracked daily for one domain, AI visibility reports and an AI-ready site audit. Pro+ triples the websites and tracked keywords and adds historical data, which matters when you need to show a client or a board how rankings moved over a year.
What do the Semrush toolkits cost?
Semrush sells each marketing area as a toolkit you can buy alone or add to a plan. On the toolkit pricing pages, prices are shown per month, billed annually; the pages show a monthly toggle but no monthly-billing figures in the text we read.
| Toolkit | Plans and prices (per month, billed annually) | What it covers |
|---|---|---|
| AI Visibility | Base $99 per domain | Mentions in ChatGPT, Google AI, Gemini and Perplexity; 25 custom prompts tracked daily; prompt research |
| Traffic & Market | Pro $289 | Competitor traffic, market share, channel mix, top pages |
| Local | Base $30 per location; Pro $60 per location; Business on request | Google Business Profile management, review replies, map rank tracking |
| Content | Base $60 | Topic ideas, SEO briefs, AI writing in your brand voice |
| Social | Base $20; Pro $40; Business $250 | Publishing, profile tracking, influencer analytics on Business |
| Advertising | Base $99; Pro $220 | Google and Meta ad tools, competitor ad research |
| AI PR | Base $149; Pro $279; Business $499 | Media database, journalist suggestions, pitching, media monitoring |
Source: the Semrush toolkit pricing pages linked in the table, checked November 3, 2026.
What do add-ons and extra users cost?
| Add-on | Price on the pricing page | Notes |
|---|---|---|
| Additional user | From $45 a month | Semrush’s subscriptions help page says it “scales with your plan tier”; $20 a user on toolkits without SEO (Social, Local, Content) |
| Base Report | $10 a month | Scheduled reports from 20+ Semrush tools, Google Analytics and Search Console data, PDF export |
| Pro Report | $20 a month | Adds 20+ outside integrations, white-label branding, AI summaries and link sharing |
| Lead Generation | $90 a month | A profile on Semrush’s Agency Partners platform and a verified badge |
Source: Semrush pricing page and subscriptions help page, checked November 3, 2026. The pricing page does not say how many users each plan includes, and it does not publish the extra-user price for each tier beyond “starting at $45.” Ask Semrush before you budget for a team.
What does Semrush cost for a small B2B team?
Illustrative. Annual billing, list prices, no discounts. The per-user price above $45 is not published for Starter or Pro+, so the second user is priced at the $45 floor.
| Team | Setup | Per year |
|---|---|---|
| Founder doing SEO alone | SEO plan | $1,407.96 |
| Marketer who also tracks AI answers | Starter | $1,982.04 |
| Marketer plus one more user | Starter + 1 user from $45 a month | From $2,522.04 |
| Agency or team with several sites | Pro+ | $2,978.04 |
| Pro+ plus AI PR Base for launches | Pro+ + AI PR Base ($149 a month) | $4,766.04 |
The first question is whether you need AI visibility inside the SEO plan. If your buyers ask ChatGPT or Google’s AI Mode for vendor shortlists, Starter’s 50 tracked prompts are the cheapest way to see whether you are named. If not, the SEO plan has the same SEO limits for $60 a month less. Our roundup of AI visibility tools compares Semrush’s toolkit with dedicated trackers.
Free trial, cancellation and refunds
- Free trial: “Try Semrush free for seven days,” says the pricing page. The subscriptions help page adds that most toolkits and SEO + AI Search plans include the 7-day trial and that exports are disabled during it. You can cancel at no charge during the trial; otherwise it converts to the plan at the standard rate.
- Refunds: Semrush’s cancellation and refund policy (last updated August 20, 2025) gives one 7-day money-back guarantee, only on an initial subscription with a term of 12 months or more, or an initial add-on, bought online by card. “Refunds are not available for month-to-month subscriptions.” You must request the refund in writing within 7 calendar days of the order, for example in the comment field of the cancellation form.
- Cancellation: cancellation takes effect at the end of the committed term, so cancel before the renewal date.
The practical rule: use the 7-day trial to test, then start monthly. Move to annual only when you know you will use it every week, and if you buy annual, you have 7 days to change your mind.
How does Semrush pricing compare with Ahrefs?
At a high level, Ahrefs is cheaper to start and Semrush includes AI prompt tracking at a lower tier. On Ahrefs’ pricing page, checked November 3, 2026, Lite is $129 a month, Standard $249, Advanced $449 and Enterprise $1,499, with a $29 Starter plan and “save up to 17%” on annual billing. Ahrefs sells AI visibility as Brand Radar, from $199 a month, and includes 150 to 600 AI prompt checks in Lite, Standard and Advanced.
| Semrush | Ahrefs | |
|---|---|---|
| Lowest full SEO plan | SEO, $139 a month | Lite, $129 a month |
| Mid tier | Pro+, $299 a month | Standard, $249 a month |
| AI visibility | 50 prompts daily from Starter ($199); AI Visibility toolkit $99 | Brand Radar from $199 a month; prompt checks in plan |
| Annual saving | Up to 17% | Up to 17% |
Our Semrush vs Ahrefs comparison goes through limits, users, data and which team each fits. A separate Ahrefs pricing guide covers that side in detail.
Which Semrush plan should a B2B company pick?
- Free plan if you check a few keywords or competitors a month.
- SEO plan for a founder or one marketer running keyword research, rank tracking and site audits on up to five sites.
- Starter if you also need to see how AI assistants describe you and your competitors.
- Pro+ for an agency or a team managing several sites or markets, or anyone who needs historical data.
- Advanced or Enterprise when you need the API, share of voice or more than 15 sites.
A tool shows you the gaps. It does not write the pages. Our AI search and SEO service writes the comparison, alternative, integration and definition pages your buyers and AI assistants look for, and each month we check which AI answers name you and which name a competitor. If you are planning the work yourself, start with our SaaS SEO strategy guide.
Frequently asked
How much does Semrush cost per month?
On Semrush's pricing page, checked on 3 November 2026, the SEO plan is $139 a month, Starter is $199 and Pro+ is $299 when billed monthly. Advanced has a custom price. There is also a free plan with 10 reports a day. Toolkits for AI visibility, local, content, social, advertising, PR and traffic data are priced separately.
How much does Semrush cost per year?
Billed annually, the SEO plan is $117.33 a month ($1,407.96 a year), Starter is $165.17 a month ($1,982.04 a year) and Pro+ is $248.17 a month ($2,978.04 a year). Semrush says annual billing saves up to 17%, and you pay the year upfront.
Is Semrush still Pro, Guru and Business?
No. Semrush's pricing page now lists SEO, Starter, Pro+ and Advanced plans under SEO + AI Search. Many pricing guides still quote Pro at $139.95, Guru at $249.95 and Business at $499.95; those plans do not appear on the current pricing page.
Can I use Semrush for free?
Yes, with limits. The free plan costs $0, needs no credit card and gives 1 demo project and 10 reports a day. Semrush also offers a 7-day free trial on most paid plans and toolkits, with data exports turned off during the trial.
Does Semrush give refunds?
Only in narrow cases. Semrush's refund policy gives one 7-day money-back guarantee on an initial subscription with a term of 12 months or more, or an initial add-on purchase, bought online by card. Month-to-month subscriptions are not refundable. You must ask for the refund in writing within 7 days.
Is Semrush really worth it?
For a B2B team that will use it every week for keyword research, rank tracking, site audits and competitor research, usually yes. For a team that logs in once a month, the free plan or a single toolkit is often enough. Decide which reports you will run weekly before you pick a plan.
