One warm night. Forty pallets of seafood.
FearHVAC PPC and lead generation
HVAC PPC run for you at a flat monthly price
Your CRO builds the campaigns, then we run your Google and Meta ads every week of the year and move spend to the ones booking calls. It is a flat $1,999 a month up to $25,000 in ad spend.
- Spend moved weekly to the campaigns booking calls
- Ad spend paid at cost
- Leave with 30 days' notice after three months
See it run
What HVAC PPC do we run while you are on calls?
The campaign, its creative and its landing page, with spend moved each week, for our demo customer. A person approves it before it goes live.
Paid adsCompetitor scan · Mon 28 Sep Scheduled Running Done
Meta Ad LibraryMeta 112 LinkedIn Ad LibraryLinkedIn 54 Google Ads Transparency CenterGoogle 18 184 ads from 5 competitors, last 30 days
Coldtally52 Chillwright41 Tempwick38 Kelvinbay20 Sleetwise33
Fear61 ads
Feature58 ads
Price39 ads
Proof26 ads
The fix on the record0 ads
Nobody shows what the team did after the alarm.
Picked
Paid adsWeekly creative test · 28 Sep to 4 Oct Running Waiting for approval Running
Door timeEvery minute the door stands open is on the record.
Live 
Live 
Live One recordThe fix sits on the same record as the reading.
Live 
Live 
Live 
Luis OrtegaMarketing Lead · 6 ads · 2 ideas · $2,000 this week Request changes Approve and launch Approved by LuisLive on Facebook, Instagram and LinkedIn
Paid adsResults · 28 Sep to 4 Oct
Spent $2,000 Leads 37 Cost per lead $54
AdChannelSpendLeadsCost per leadPer lead
Door time1:1 LinkedIn $420 6 $70 Door time4:5 · Lowest cost per lead Facebook $319 11 $29 Door time9:16 Instagram $290 5 $58 One record1:1 LinkedIn $391 5 $78 One record4:5 Facebook $300 6 $50 One record9:16 Instagram $280 4 $70 Next week · 5 to 11 OctBudget $319 $1,200 - New headline11 minutes at door 6
- Same photoNight shift at the dock
- New formatA 15-second video cut
160K
Why it matters
160,000 monthly searches for AC repair near me
Ahrefs estimates 160,000 US searches a month for 'ac repair near me' and 128,000 for 'furnace repair near me' (November 2026). Advertisers pay about $9 and $6 a click for them. Both are searches for a company to come out and fix a system.
What you get
HVAC PPC we run so you can stay in the field
Google and Meta ads
Campaigns on Google and Meta on up to $25,000 a month in ad spend, paid at cost.
A page per campaign
Each campaign sends its clicks to its own landing page, with up to two new pages built each month.
Spend moved every week
Each week we read results in your CRM and move spend to the campaigns that book calls.
Peak season covered
The weekly work keeps going in July and January, when you are out on calls.
Replies drafted for leads
A second process, priced on its own, sends each new lead to the right person with a reply drafted, at any hour.
A flat monthly price
The Paid process is $1,999 a month up to $25,000 in ad spend. It does not rise as a share of spend.
How it starts
How HVAC PPC starts in about three weeks
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Share read access
You give us read access to your CRM. Within a week we show the first process we would build.
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Your CRO builds it
Your CRO builds the campaigns and landing pages with you. The process is usually running in about three weeks.
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Fresh ads drafted weekly
AI agents draft new ad versions each week, and they go live before the old ones tire.
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Spend follows the calls
Each week we read results in your CRM and move budget to the campaigns that book calls.
Side by side
HVAC PPC agency vs in-house vs Growigami
Compared on HVAC PPC agencyIn-house marketerGrowigami
What it costs WebFX: from $750 a month, plus ad spend$78,760 a year, median specialist payFrom $1,999 a month, ad spend at cost
First month $1,200 to $5,800 at WebFX, by tierTime to hire and trainYour first build is on us this month
As ad spend grows 15% or 12% of spend at WebFX's upper tiersSalary stays the sameFlat; the larger size is $1,499 more
Who does the work The agency's account teamOne person, across every channelAI agents, on processes your CRO built
Agency prices are from WebFX's HVAC PPC pricing table, read 4 November 2026. In-house pay is the US median for market research analysts and marketing specialists, May 2025 (BLS).
Results
Search traffic up 10x and revenue up nearly 5x.
“For the same price that you would pay one and a half to two people, we get access to the whole gamut of everything you provide.”
10xorganic traffic. Peak estimated search visits, from launch
~5xrevenue growth. “Almost 5x,” Matt's July investor update
12xranked keywords. Terms CapOut ranks for, Apr to Sep
Price
What HVAC PPC management costs to start
Pick the process that matters most to your pipeline. Add the next one when the first shows results.
$1,999a month, per process
OutboundPaid adsAI search & SEOLinkedInVideoNurture & newsletter
- We show you the first process within a week of CRM access
- It is usually running in about 3 weeks
- 3-month minimum, then 30 days' notice
- You approve everything before it goes out
Updated . Prices are from our public price list.
HVAC PPC is pay-per-click advertising for heating and cooling companies: ads on Google and other platforms where you pay each time someone clicks. In LocaliQ’s 2025 benchmarks, air conditioning search ads had a median cost of $9.68 a click and $127.74 a lead. At Growigami your CRO builds the process and we run it every week, from $1,999 a month.
What is HVAC PPC?
A PPC campaign bids on the searches your customers make, such as “AC repair near me,” and shows an ad when someone types one. You pay when the ad is clicked. A PPC service runs the account for you: the keywords, the ads, the landing pages, the bids and the reports.
The guides that rank for this search list the main ad types. Search ads show above the results. Local Services Ads, which LocaliQ describes as pay-per-lead, appear at the top of the page. Remarketing follows past visitors, and Meta ads reach homeowners before they search.
ServiceTitan’s guide separates the two markets. Commercial HVAC companies serve “hospitals, hotels, restaurants, etc.,” and their campaigns differ from residential ones.
What Growigami’s Paid process does each week
Our Paid and creative process runs Google and Meta campaigns on up to $25,000 a month in ad spend, at $1,999 a month. It also runs your Google Local Services Ads and your Business Profile work. Each campaign gets its own landing page, with up to two new pages built each month. Each week we read results in your CRM and move spend to the campaigns that book calls. AI agents draft new ads, and they go live before the old ones tire.
The larger size covers up to $50,000 a month in ad spend on all four channels: Google, Meta, YouTube and LinkedIn. It costs $1,499 more a month.
How HVAC PPC handles peak season
Heating and cooling demand moves with the weather. TruLata, an AI marketing platform, says in its first-page HVAC PPC guide that a do-it-yourself account “breaks down in July and January,” when the owner is in the field. A weekly process keeps working through those months. Spend moves toward the campaigns booking calls that week, while you are out on jobs.
What does HVAC PPC cost?
LocaliQ publishes 2025 benchmarks from 3,211 US search ad campaigns run by its home services customers between April 1, 2024 and March 21, 2025. It splits HVAC into two categories and reports medians.
| Search ads, median | Air conditioning install and repair | Heating and furnaces | All home services |
|---|---|---|---|
| Cost per lead | $127.74 | $129.02 | $90.92 |
| Cost per click | $9.68 | $9.30 | $7.85 |
| Conversion rate | 6.56% | 7.48% | 7.33% |
| Click-through rate | 6.43% | 5.97% | 6.37% |
Across home services, cost per lead rose for 69% of businesses in that period, by 10.51% on average from the year before.
How much do PPC ads cost?
The click is the ad cost, about $9 to $10 for HVAC at the medians above. Running the account is a separate fee. WebFX publishes HVAC PPC management tiers, read on 4 November 2026:
- Lite: $750 a month for $100 to $5,000 in ad spend, with a first month of $1,200.
- Pro: $975 or 15% of spend, whichever is higher, for $5,000 to $30,000 in spend. The first month is $2,250.
- Enterprise: $4,500 or 12% of spend, whichever is greater, above $30,000 in spend. The first month is $5,800.
By our arithmetic on that table, an account with $25,000 a month in ad spend sits in the Pro tier, where 15% comes to $3,750 a month, above the $975 floor. Growigami’s Paid process stays at $1,999 a month up to that spend. A process costs $500 more in its first month while we build it, and your first build is on us this month. The full list is on our price list.
How do HVAC companies get more leads?
They show up in more of the searches homeowners make, through ads and through pages that rank, then answer every lead fast. Ads buy this week’s clicks, and pages keep drawing visits with no per-click cost. The reply decides how many of either become jobs.
Is PPC or SEO better for an HVAC company?
Each does a different job. PPC puts you in front of a search today, at a median $9.30 to $9.68 a click for HVAC. SEO builds pages that keep ranking after they are published. Our Search process writes those pages from what your team already knows, 200 a month at the base size. You can run both, and start with either.
How to manage HVAC leads and customer follow-ups
Every lead needs an owner and a reply. Our Inbound lead follow-up process researches each new lead and sends it to the right person with a reply drafted, ready to check and send. A lead nobody has touched goes back to your office before it goes cold. The base size covers up to 300 inbound leads a month.
How to get commercial HVAC leads
Commercial buyers are facility managers and property owners you can list by name. Our Outbound process (Pipeline) researches 500 target accounts a month, finds a reason each one would talk now and writes a message for each contact, ready for you to send.
Can software get you more HVAC leads?
Field service software such as Housecall Pro and ServiceTitan runs scheduling, quoting and invoicing. TruLata’s comparison says Jobber and Housecall Pro are “Built around running jobs, not around building and tuning ad campaigns.” It says general marketing software gives you the parts and leaves the assembly to you or an agency. Growigami’s agents do the weekly work, and a CRO builds each process first.
SquareDash and CapOut grew search in roofing
Neither is an HVAC company; both sell into roofing.
SquareDash gives homeowners a firm roof replacement price from a satellite measurement. Its buyer is a homeowner, the same person who calls an HVAC company. Its rebuilt site went live on April 15, 2026 with 1,403 pages built around how homeowners search. Its estimated search visits grew more than 100x in five months, with 428 keywords in the top 3 by September (SquareDash story).
CapOut sells software that turns insurance estimate PDFs into Xactimate files for roofing and restoration contractors. Its outbound went to roofers, public adjusters and supplement firms, and its new search pages took estimated search traffic up 10x (CapOut story).
When another HVAC PPC option fits better
Growigami is one of several ways to run HVAC ads:
- Run it yourself if you serve a small area and like the work. TruLata’s guide says this “works best for a small service area and an owner who checks the account several times a week.”
- Hire WebFX or a similar agency if you want Bing or Yelp ads managed next to Google. WebFX lists both in its Pro and Enterprise tiers, and Growigami’s channel list does not.
- Buy field service software first if booking and dispatch are the gap. Better ads into a missed phone call do not help.
- Buy Growigami when you want Google and Meta ads run for you every week at a flat price.
Our pages for roofing companies and plumbers cover the same model for those trades.
Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.
Questions
Common questions about HVAC PPC and leads
What is the best marketing for HVAC companies?
Search comes first, because homeowners look for HVAC help when a system fails or a season turns. Run search ads for the jobs you want and build pages that rank for the same searches. Then answer every lead, at any hour. LocaliQ's 2025 data puts the median air conditioning search lead at $127.74, so a missed reply is costly. Growigami runs each of those as a process from $1,999 a month.
How much does HVAC PPC management cost?
Growigami's Paid process is $1,999 a month for up to $25,000 in ad spend on two channels. A process costs $500 more in its first month while we build it, and your first build is on us this month. Ad spend is paid at cost. WebFX publishes HVAC PPC tiers from $750 a month, rising to 15% or 12% of ad spend at higher budgets, with a first month of $1,200 to $5,800 (read 4 November 2026).
How do you get free HVAC leads?
Leads with no per-click cost come from your own search pages, your Google Business Profile and referrals from past customers. They still take work. Growigami's Search process publishes pages on a schedule, built to rank on Google and to be cited by ChatGPT and Perplexity. It starts at $1,999 a month.
How do you get HVAC leads from social media?
Run Meta ads to homeowners in your service area, and send each click to a page about that job. Our Paid process runs Meta campaigns next to Google ones, with up to two new landing pages a month. New ads go live before the old ones tire.
Do you guarantee HVAC leads?
Growigami does not promise a lead count. Each process has a scope you can check, such as campaigns running and pages built. You read what it produced in your CRM, campaign by campaign. If the numbers do not justify the price, you can leave with 30 days' notice after the first three months.
How much of my time does HVAC PPC take?
Your time goes into the setup. You give us read access to your CRM, and your CRO builds the campaigns and landing pages with you, usually in about three weeks. After that, we run the account every week and you read the results in your CRM. You can see any ad before it runs.
How long is the contract?
The minimum is three months. After that, you can leave with 30 days' notice. None of the six first-page results we read for HVAC PPC on 4 November 2026 states its own contract term, so ask any agency for its term in writing before you sign.
Get your HVAC PPC off your plate.
Give us read access to your CRM. Within a week we show you the first process we would build and what it would produce.
Photos by Vadim Babenko on Unsplash.