Roofing Marketing Services From $1,999 a Month

See it run

What does done-for-you roofing marketing look like?

The campaign, its creative and its landing page, with spend moved each week, for our demo customer. A person approves it before it goes live.

Paid adsCompetitor scan · Mon 28 Sep Scheduled Running Done

Meta Ad LibraryMeta 112 LinkedIn Ad LibraryLinkedIn 54 Google Ads Transparency CenterGoogle 18 184 ads from 5 competitors, last 30 days

Coldtally52 Chillwright41 Tempwick38 Kelvinbay20 Sleetwise33

Fear61 ads

Feature58 ads

Price39 ads

Proof26 ads

The fix on the record0 ads

Nobody shows what the team did after the alarm.

Picked

Paid adsWeekly creative test · 28 Sep to 4 Oct Running Waiting for approval Running

Door timeEvery minute the door stands open is on the record.

Door time, 9:16 for Instagram Stories — 9:16

One recordThe fix sits on the same record as the reading.

One record, 9:16 for Instagram Stories — 9:16

Luis OrtegaMarketing Lead · 6 ads · 2 ideas · $2,000 this week Request changes Approve and launch

Approved by LuisLive on Facebook, Instagram and LinkedIn

Paid adsResults · 28 Sep to 4 Oct

Spent $2,000 Leads 37 Cost per lead $54

AdChannelSpendLeadsCost per leadPer lead

Door time1:1 LinkedIn $420 6 $70

Door time4:5 · Lowest cost per lead Facebook $319 11 $29

Door time9:16 Instagram $290 5 $58

One record1:1 LinkedIn $391 5 $78

One record4:5 Facebook $300 6 $50

One record9:16 Instagram $280 4 $70

Next week · 5 to 11 OctBudget $319 $1,200

New headline11 minutes at door 6
Same photoNight shift at the dock
New formatA 15-second video cut

300K+

US searches a month for three roofer phrases (Ahrefs, November 2026)

Why it matters

300,000+ monthly searches for a roofer nearby

Ahrefs estimates 140,000 US searches a month for 'roofing companies near me', 85,000 for 'roofers near me' and 76,000 for 'roof repair near me'. Google shows a map of local roofers on all three results pages and an AI answer on two. A homeowner picks whom to call from what that page shows.

What you get

Roofing marketing we run so homeowners find you

Pages homeowners find

Pages that rank on Google and get cited by ChatGPT, written on the questions homeowners ask before they call.

Ads with their own pages

Google and Meta campaigns, each sending clicks to a landing page about that job, plus your Local Services Ads.

Replies drafted, any hour

Each quote request reaches the right salesperson with a reply drafted, at any hour of the day.

Outbound for commercial roofing

Property and facility managers researched each week, with a message written for each contact.

Run for you weekly

Your CRO builds each process with your team. Then we do the weekly work, and you read the results in your CRM.

From $1,999 a month

Each process starts at $1,999 a month. Ad spend is paid at cost. Leave with 30 days' notice after three months.

How it starts

How we take roofing marketing off your plate

Share read access
You give us read access to your CRM. Within a week we show the first process we would build.
Your CRO builds it
Your CRO builds that process with your team. It is usually running in about three weeks.
We run it every week
AI agents draft the pages, ads and quote replies each week, and spend moves to the campaigns that book calls.
Add the next process
When the first process shows results in your CRM, add the next one or stay with one.

Side by side

Roofing agency vs in-house marketer vs Growigami

Compared on Roofing agencyIn-house marketerGrowigami

What it costs Hook Agency: $3,750 a month for local SEO and AEO$78,760 a year, median specialist payFrom $1,999 a month per process

Price on the page 1 of the 5 roofing pages we readYou set the salaryYes, for every process

Who does the work The agency's teamOne person, across every channelAI agents, on processes your CRO built

How long you commit Not stated on the 5 pages we readA permanent hireMinimum three months, then 30 days' notice

Agency figures come from five first-page Google results for roofing marketing services (Thrive, Roofer Marketing Solutions, Hook Agency, Profit Roofing Systems, Marketing 360), read 4 November 2026. In-house pay is the US median for market research analysts and marketing specialists, May 2025 (BLS).

Results

Search traffic up 10x and revenue up nearly 5x.

“For the same price that you would pay one and a half to two people, we get access to the whole gamut of everything you provide.”

10xorganic traffic. Peak estimated search visits, from launch

~5xrevenue growth. “Almost 5x,” Matt's July investor update

12xranked keywords. Terms CapOut ranks for, Apr to Sep

Read the CapOut story →

Price

What roofing marketing costs to start

Pick the process that matters most to your pipeline. Add the next one when the first shows results.

See your instant price Talk to sales

$1,999a month, per process

OutboundPaid adsAI search & SEOLinkedInVideoNurture & newsletter

We show you the first process within a week of CRM access
It is usually running in about 3 weeks
3-month minimum, then 30 days' notice
You approve everything before it goes out

Updated November 5, 2026. Prices are from our public price list.

Roofing marketing services are the search, ads and lead follow-up that put a roofer in front of homeowners needing a roof. In LocaliQ’s 2025 benchmarks, roofing and gutters had the highest median search cost per lead of 16 home service trades: $228.15. At Growigami your CRO builds each process, we run it every week, and each starts at $1,999 a month.

What do roofing marketing services include?

The five first-page results we read sell much the same menu: SEO and Google Maps visibility, Google Ads, Facebook ads, websites and content. Roofer Marketing Solutions, Hook Agency and Marketing 360 also list Local Services Ads. Hook and Marketing 360 pitch AI answers on their roofing pages, and Hook asks, “Will ChatGPT recommend your roofing company?”

Only Hook’s page posts a price, and none of the five states its own contract term.

The four processes we run for roofers

Each one is priced on its own, and you can start with any of them:

Search (Search): pages that rank on Google and get cited by ChatGPT and Perplexity, published on a schedule from what your team already knows. For a roofer, that means pages on the questions homeowners ask before they call. The base size publishes 200 pages a month.
Paid ads (Paid and creative): Google and Meta campaigns on up to $25,000 a month in ad spend, with up to two new landing pages a month. It also runs your Google Local Services Ads and your Business Profile work. AI agents draft the ads, and each week we read results in your CRM and move spend to the campaigns that book calls.
Inbound lead follow-up: each quote request, up to 300 a month, is researched and sent to the right salesperson with a reply drafted, at any hour. A lead that sits untouched goes back to your team before it goes cold.
Outbound (Pipeline): for commercial roofing, 500 target accounts researched a month and a message written for each contact, ready for your salesperson to send.

How do roofing companies get more leads?

They open more of the doors a homeowner walks through, and they answer faster once one does.

Where to find roofing leads

These are four of the doors a roofing lead comes through:

Search. A homeowner looks for a roofer on Google, Google Maps or an AI assistant, after damage or before a replacement.
Paid ads. Search ads catch the same homeowner, at a median $10.70 a click for roofing and gutters in LocaliQ’s 2025 data. Meta ads reach homeowners before they search.
Referrals. Past customers, neighbors and, through programs such as Restoration Referral System, insurance agents.
Field work. Door knocking, and direct mail from specialists such as Dope Marketing and Bid Mailers.

Growigami works the first two doors every week. Referrals and field work stay with your team or a specialist. Our outsourced marketing department page covers what it costs to hand all of this to one team.

How to get commercial roofing leads

Commercial jobs come from a shorter list of buyers: property managers, facility directors and building owners. A short list suits outbound. Our Outbound process researches the accounts on your list each week, finds a reason each one would talk now and writes a message for each contact. Your salesperson sends it, and replies reach that person the same day.

How to get roofing leads on Facebook

Facebook and Instagram reach homeowners in your service area before they search. Our Paid process runs Meta campaigns with a landing page for each one, so a click on a roof replacement ad lands on a page about roof replacement. New ads go live before the old ones tire.

How to convert more of the roofing leads you get

Roofing and gutter campaigns converted 3.70% of search ad clicks in LocaliQ’s 2025 data, against 7.33% across home services. At a median $228.15 a lead, a quote request that waits overnight puts an expensive lead at risk. Our Inbound lead follow-up process sends each quote request to the right salesperson with a reply drafted, and flags any lead nobody has answered.

What do roofing leads cost?

LocaliQ’s 2025 benchmarks cover 3,211 US search ad campaigns from home service businesses, run from April 1, 2024 to March 21, 2025. LocaliQ reports its averages as medians.

Search ads, median	Roofing and gutters	All home services
Cost per lead	$228.15	$90.92
Cost per click	$10.70	$7.85
Conversion rate	3.70%	7.33%
Click-through rate	5.66%	6.37%

Roofing and gutters had the highest cost per lead of the 16 home service categories LocaliQ tracks. Across home services, cost per lead rose for 69% of businesses, by 10.51% on average from the year before.

Roofing PPC and agency prices

Running the ads costs extra on top of ad spend. Hook Agency is the one first-page result we read that posts its prices. It charges $3,750 a month for local SEO and AEO and from $3,000 a month for Meta ads. Google Ads with Local Services Ads starts at $2,000 a month plus ad spend.

At Growigami each process starts at $1,999 a month and costs $500 more in its first month while we build it, and your first build is on us this month. Search plus Inbound lead follow-up comes to $3,998 a month after the first. Ad spend is paid at cost, and the full list is on our price list.

SquareDash and CapOut grew search in roofing

Both results below are search traffic, and neither company is a roofing contractor.

SquareDash gives homeowners a firm roof replacement price from a satellite measurement, with no ladder visit. Its buyer is a homeowner replacing a roof, the same buyer a roofer wants. Before its April 2026 relaunch, it ranked in the top 3 for a single keyword.

The rebuilt site went live on April 15, 2026 with 1,403 pages built around how homeowners search: cost by city, overlay against tear-off and shingle brands. Within two weeks, pages on roof overlay and replacement cost reached page one. At their September peak, its estimated search visits were more than 100x the April level, with 428 keywords in the top 3 and 1,455 in the top 10 (SquareDash story).

CapOut sells software that turns insurance estimate PDFs into Xactimate files for roofing and restoration contractors. Its outbound went to roofers, public adjusters and supplement firms. Claims firms answered most, and contractors paid most. After its new search pages went live, its estimated search traffic grew 10x (CapOut story).

When a roofing marketing specialist fits better

Google Local Services Ads and Business Profile work are part of our Paid process. Some roofing marketing sits outside the four processes we run, and a roofing specialist covers it:

Direct mail and door knocking. Hook’s list names Dope Marketing and Bid Mailers for mail. Profit Roofing Systems’ FAQ covers how its program supports door knocking.
Facebook Groups and sales training. Hook’s list names Ride the Wave for groups and Contractor Dynamics for training.

Growigami fits when you want search, ads and lead follow-up run for you every week at a posted price. Whoever you hire, take Hook’s advice and get all-in pricing in writing, plus ownership of your website, content and ad accounts. Our pages for plumbers and HVAC companies cover the same model, and our page on marketing as a service covers it in general.

Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.

Questions

Common questions about roofing marketing services

What is the best marketing for a roofing company?

For a roofer whose buyers look for help after damage, search comes first: pages and ads that show up when a homeowner looks for a roofer. A fast reply to every quote request comes second. LocaliQ's 2025 data puts the median roofing and gutters search lead at $228.15, so a slow reply puts an expensive lead at risk. Growigami runs Search, Paid ads and Inbound lead follow-up, each from $1,999 a month.

What is the best platform for roofing advertising?

Google search reaches homeowners who are already looking for a roofer, at a median $10.70 a click for roofing and gutters in LocaliQ's 2025 benchmarks. Meta reaches homeowners before they search, in the areas you serve. Google Local Services Ads charge per lead. Our Paid process runs your Google and Meta campaigns and your Local Services Ads, and it handles your Google Business Profile too.

How much do roofing marketing services cost?

At Growigami each process starts at $1,999 a month and costs $500 more in its first month while we build it, and your first build is on us this month. Ad spend is paid at cost. Of the five first-page results we read, only Hook Agency's page posts prices: $3,750 a month for local SEO and AEO, and Google Ads with Local Services Ads from $2,000 a month plus ad spend.

Can roofers get leads from insurance companies?

Insurance agents can refer them: Hook Agency's list names Restoration Referral System, a program built on referrals from insurance agents. Homeowners with a claim also search: Ahrefs puts 'roof insurance claim' at about 1,400 US searches a month and 'roofers that work with insurance' at about 90. Our Search process writes pages on what a policy covers and how an inspection works, from what your estimators already explain on site.

How do you generate your own roofing leads without door knocking?

Build the channels that bring homeowners to you. Pages that rank for the searches in your service area come first. Ads that send each click to a page about that job come next. Then every quote request needs a reply, at any hour. Growigami runs each of those as a process from $1,999 a month.

Do you guarantee a number of roofing leads?

Growigami does not promise a lead count. Each process has a scope you can check, such as pages published or ads running. You read what it produced in your CRM. If the numbers do not justify the price, you can leave with 30 days' notice after the first three months.

How much of my time does roofing marketing take?

Your time goes into the setup. You give us read access to your CRM, and your CRO builds the first process with your team, usually in about three weeks. After that, we do the weekly work and you read what it produced in your CRM. You can see any ad or page before it runs.

How long is the contract?

The minimum is three months. After that, you can leave with 30 days' notice. None of the five first-page results we read for roofing marketing services states its own contract term, so ask any roofing agency for its term in writing before you sign.

Hand your roofing marketing to us.

Give us read access to your CRM. Within a week we show you the first process we would build and what it would produce.