A LinkedIn newsletter is a series of articles that LinkedIn sends to every subscriber by notification and email each time you publish. Any member can start one, according to LinkedIn’s newsletter help page. For a B2B founder or executive, it is the one place on LinkedIn where your writing reaches the same people every time, without depending on the feed.
Most guides in the search results stop at the setup clicks. This one covers setup from LinkedIn’s own help pages, then the parts that decide whether a newsletter is worth the hours: what to write about, a cadence you can keep, what the analytics can and cannot tell you, and how to turn subscribers into sales conversations. Every platform rule below was checked on LinkedIn’s help center on 30 October 2026.
Who can start a LinkedIn newsletter?
Members. LinkedIn’s newsletter access criteria say: “All LinkedIn members have access to create a newsletter on LinkedIn.” There is no follower minimum for a personal newsletter. Some guides still say you need Creator Mode or 150 followers; LinkedIn’s help page lists no such rule for members.
Company Pages. A Page has to be evaluated for access. LinkedIn looks at three things:
| Criterion | What LinkedIn says |
|---|---|
| Audience | ”Pages with more than 150 followers and/or connections are eligible to be evaluated” |
| Activity | Pages “who have experience creating original content on LinkedIn” |
| Standing | Only Pages and admins “that have a good standing record” are considered |
Source: LinkedIn newsletter access criteria, read on 30 October 2026.
Founder or company? For most B2B companies under a few hundred people, start with the founder’s or CEO’s personal newsletter. People subscribe to a person they recognize more readily than to a logo, and the personal newsletter has no access review. A Page newsletter makes sense later, for a product update or industry digest that several people at the company write.
How do you create a LinkedIn newsletter?
From your profile, LinkedIn’s newsletter help page gives two routes: click Write article at the top of the homepage, or open the Manage dropdown and select Create newsletter. For a Page, LinkedIn’s Page newsletter help lists these steps:
- Go to your Page super or content admin view.
- Click Create in the left menu.
- Click Create a newsletter.
- Enter a newsletter title, select how often you will publish and add a description.
- Upload an image.
- Click Done.
The same page sets the limits: “You can create up to five newsletters as yourself or as a LinkedIn Page,” with “an unlimited number of editions for each newsletter.”
Three setup choices are hard to undo in practice, so make them carefully:
- Title. Name the topic and the reader, not your company. “The Payroll Ops Brief” tells a payroll manager why to subscribe. “Brightquay Insights” does not.
- Description. One sentence on what each edition contains and how often it arrives. That sentence is how a reader decides whether to subscribe.
- Frequency. LinkedIn asks for it at setup. Choose one you can keep for a year; a schedule you miss looks worse than a slower one.
How do subscribers get notified?
This is the reason to use a newsletter instead of plain posts. LinkedIn’s newsletters help page says that after each edition is published, “push, in-app, and email notifications are sent to all your subscribers.” When someone follows you or a Page with a newsletter, LinkedIn automatically sends them an invitation to subscribe.
For a Page, the Page newsletter help adds that followers are invited to subscribe “once the first edition of your newsletter is published.” That makes the first edition your biggest moment. Do not publish a short “welcome” issue. Publish your best piece, the one you would send to a buyer.
Two more rules from LinkedIn’s help: any member can subscribe, and subscribing also makes them follow the author. The newsletters a member subscribes to are visible on their profile unless they unsubscribe.
What should a B2B newsletter be about?
Pick the intersection of three things: a problem your buyers spend money on, something you know first-hand, and a format you can repeat. Repeatable formats are what keep a newsletter going after the fifth edition. Some that work for B2B founders:
| Format | What each edition contains | Good for |
|---|---|---|
| Teardown | One real process, page or campaign, taken apart with what you would change | Founders selling to practitioners |
| Number of the week | One figure from your market, with the source and what it means for the buyer | Data-heavy categories |
| Field notes | What you heard on customer calls this month, anonymized | Early-stage founders still finding their message |
| Q&A | One question a buyer asked, answered in full | Complex or regulated products |
| Playbook | One step-by-step method, with a template | Services and tools with a clear workflow |
Illustrative. Brightquay, a fictional payroll software company, could run “The Payroll Ops Brief” from its CEO’s profile every two weeks: one payroll process taken apart per edition, one checklist at the end, and one link to a related guide on its own site. The topic is narrow enough that every reader is a possible buyer, and wide enough for two years of editions.
If you already post on LinkedIn, the newsletter should go deeper than the posts, not repeat them. Our guide to LinkedIn marketing for SaaS covers the posting side, and our glossary entry on thought leadership covers what makes an executive’s point of view worth reading.
How often should you publish?
There is no LinkedIn rule beyond the frequency you set. The real constraint is the author’s time. For a founder or executive:
- Weekly only if someone else drafts and you edit, or you already write every week.
- Every two weeks is the usual choice for one author with a full-time job.
- Monthly works for long, research-heavy editions.
Social Media Examiner’s guide for businesses reports that its own newsletter reached 18,400 subscribers after 19 editions, over 10% of its 126,352 Page followers. It also notes that its team publishes twice a week although the newsletter is listed as daily. A large existing audience is the reason those numbers came fast; a founder with 3,000 followers should expect slower growth.
Keep a backlog of three finished editions before you launch. Plan topics in a content calendar alongside your posts so the newsletter and the feed support each other.
How do you measure a LinkedIn newsletter?
LinkedIn’s newsletter analytics help page lists what authors can see, for a date range from the past seven days up to the past 365 days:
| Metric | LinkedIn’s definition, in short |
|---|---|
| Article views | Times a member clicked an edition to view it, on LinkedIn or from the email. Views from organizations are excluded |
| New subscribers | Members who subscribed in the date range |
| Impressions | Times your editions were displayed on screen |
| Engagements | Reactions, comments and shares on the posts containing your editions |
| Subscriber demographics | Job titles, companies, company size, seniority and locations of all subscribers |
| Email sends | Per edition, on the article analytics page |
Analytics cover editions posted in the last two years. The help page does not list an email open rate or the names of readers, so you cannot run a newsletter the way you run an email list.
The metric that matters most for a B2B company is the demographics table. Check every month that the job titles and company sizes match your ideal customer profile. A newsletter with 2,000 subscribers who are mostly your buyers beats one with 20,000 who are mostly peers and job seekers.
To connect editions to pipeline, add a tracked link (with UTM parameters) to each call to action, and ask “How did you hear about us?” on your demo form. Subscribers who comment on editions are warm people your sales team can reach with a relevant note.
How do you grow subscribers?
- Make the first edition count. Followers are invited when you publish it.
- Grow followers. Every new follower is invited to subscribe, so anything that grows your following grows the newsletter.
- Share each edition as a post with the main point in the first two lines, so the post works for people who never click. Our LinkedIn text formatter previews where the post cuts off and counts characters against the 3,000 limit.
- Promote outside LinkedIn. Link the newsletter in your email signature, website author bio and talks.
- Sponsor your best edition. LinkedIn’s Thought Leader Ads help page lists “Articles and newsletters” among the content a company can promote from a member’s profile. Our guide to Thought Leader Ads covers setup and cost.
How do you repurpose each edition?
One edition can feed a week of other channels:
- Before: test the idea as a short post. If it gets comments, expand it into the edition.
- The edition: publish the full piece on LinkedIn.
- After: turn the key points into two or three posts over the next two weeks, a slide document for the feed and, if the topic fits your site, a longer article on your blog with the data and sources.
- Your own list: send a summary to your email subscribers, who are the audience you control. LinkedIn’s help pages describe no way to export newsletter subscribers, so treat your own email newsletter as the asset and the LinkedIn version as distribution.
If the hard part is finding the hours, our LinkedIn ghostwriting service writes three posts a week and a monthly LinkedIn article for each person, in their own words, from short calls and voice notes. They approve every piece. Our nurture and newsletter service writes the email newsletter that goes to your own list.
Frequently asked
Who can create a LinkedIn newsletter?
Any LinkedIn member. LinkedIn's help center says all members have access to create a newsletter. Company Pages are different: a Page needs more than 150 followers and/or connections, a record of original posts and a good-standing record to be evaluated for access, and you must be a super or content admin to create one.
How do you write a LinkedIn newsletter?
Pick one topic your buyers care about and one promise for every edition, such as one teardown or one number a week. Write each edition around a single idea, open with the point, back it with an example or data, and end with one call to action. Reuse your best posts as starting material rather than writing from a blank page.
How often should you publish a LinkedIn newsletter?
As often as you can keep up for a year. LinkedIn asks you to choose a frequency when you set up the newsletter. For a founder or executive writing alongside a full-time job, every two weeks or monthly is realistic. A missed schedule hurts more than a slower one, so start slower and speed up once you have a backlog.
Do LinkedIn newsletter subscribers get an email?
Yes. LinkedIn's help center says push, in-app and email notifications go to all subscribers after each edition is published. When someone follows you or a Page with a newsletter, LinkedIn automatically invites them to subscribe.
How many newsletters can you have on LinkedIn?
Up to five, as yourself or as a LinkedIn Page, with an unlimited number of editions in each, according to LinkedIn's help page on Page newsletters.
Can you see who opened your LinkedIn newsletter?
No. LinkedIn's newsletter analytics show article views, new subscribers, impressions, engagements and subscriber demographics (job titles, companies, company size, seniority and locations). Email sends per edition are on the article analytics page. The help page does not list an open rate or a list of who read each edition.
