The LinkedIn banner size is 1584 x 396 pixels for a personal profile, a 4:1 ratio, in JPG or PNG under 8 MB, according to LinkedIn’s help center. A company Page cover is 1512 x 256 pixels in LinkedIn’s Pages image specifications. Every size below was read on LinkedIn’s own help center or LinkedIn Marketing Solutions pages and checked on 3 November 2026.
Most of the guides that rank for this search are run by LinkedIn tool vendors. Several still list 1128 x 191 for the company cover, and few link each number to the LinkedIn page it came from. This page does: each row names the LinkedIn page it came from, so you can check it again before a launch. Where LinkedIn does not publish a size, we say so instead of guessing.
What is the LinkedIn banner size?
The background photo on your profile (LinkedIn’s help now calls it the cover image) should be:
| Spec | Value | Source |
|---|---|---|
| Recommended size | 1584 x 396 pixels (4:1) | LinkedIn Help: cover image on your profile |
| File type | JPG or PNG | Same page |
| File size | Under 8 MB | Same page |
| GIFs | Not supported on profile or background photos | LinkedIn Help: media file types |
The banner is cropped differently on desktop and in the mobile app, and your profile photo sits over part of it. LinkedIn does not publish a safe zone in pixels, so keep text and logos away from the edges and the lower left, then check the result on both a laptop and a phone before you leave it.
LinkedIn image sizes: the full table
Checked on 3 November 2026. “Recommended” means LinkedIn’s own wording; where LinkedIn gives only a minimum or a range, the table says that.
Profiles, Pages, groups and events
| Placement | Size | Other limits | Source |
|---|---|---|---|
| Personal profile banner (cover image) | 1584 x 396 px recommended | JPG or PNG, under 8 MB | LinkedIn Help a566232 |
| Profile photo | Between 400 x 400 and 7680 x 4320 px | PNG or JPG, max 8 MB, no GIFs | LinkedIn Help a549049 |
| Company Page logo | 400 x 400 px recommended, 268 x 268 minimum | PNG or JPEG, max 3 MB | LinkedIn Help a563309 |
| Company Page cover | 1512 x 256 px (minimum and recommended) | PNG or JPEG, max 3 MB | LinkedIn Help a563309 |
| Career Pages, Life tab main image | 1128 x 376 px (minimum and recommended) | PNG or JPEG, max 3 MB | LinkedIn Help a563309 |
| Career Pages, custom modules | 502 x 282 px (minimum and recommended) | PNG or JPEG, max 3 MB | LinkedIn Help a563309 |
| Career Pages, company photos | 900 x 600 px recommended, 264 x 176 minimum | PNG or JPEG, max 3 MB | LinkedIn Help a563309 |
| Group cover image | 1776 x 444 px recommended | JPEG or PNG | LinkedIn Help a544662 |
| Event cover image | 16:9, minimum 480 px wide (for example 480 x 270 or 1280 x 720) | Upload from your device; cloud uploads not supported | LinkedIn Help a554183 |
Posts, articles and newsletters
| Placement | Size | Other limits | Source |
|---|---|---|---|
| Single or multi-image post | 1080 px wide recommended; minimum 552 x 276; ratio from 3:1 to 4:5 | 5 MB per upload, up to 20 images per post | LinkedIn Help a527229 |
| Link preview image on a Page post | 1200 x 627 px (1.91:1) | Narrower than 200 px shows as a thumbnail | LinkedIn Help a563309 |
| Document (carousel) post | No page size published | PDF, DOC, DOCX, PPT or PPTX; max 100 MB, 300 pages, one million words | LinkedIn Help a564109 |
| Video post | 256 x 144 to 4096 x 2304 px; ratio 1:2.4 to 2.4:1 | 75 KB to 5 GB; 3 seconds (2 on mobile) to 15 minutes; 10 to 60 fps | LinkedIn Help a548372 |
| Article cover image | 1920 x 1080 px (optimal) | JPEG, JPG, PNG or WEBP | LinkedIn Help a521719 |
| Newsletter logo | 300 x 300 px recommended | LinkedIn Help a517940 | |
| Newsletter edition cover | 1920 x 1080 px recommended | One per edition | LinkedIn Help a517940 |
| Any uploaded image | Max 36 megapixels | GIF max 500 frames; HEIC on iOS only | LinkedIn Help a564109 |
Ads
| Ad format | Size | Other limits | Source |
|---|---|---|---|
| Single image ad, landscape | 1200 x 628 px recommended (1.91:1), minimum 640 x 360 | JPG, PNG or GIF, 5 MB; intro text 150 characters to avoid truncation, 3,000 max | Marketing Solutions Help a426534 |
| Single image ad, square | 1200 x 1200 px recommended (1:1), minimum 360 x 360 | Same | Same page |
| Single image ad, vertical | 720 x 900 px recommended (4:5) | Same | Same page |
| Carousel ad | 1080 x 1080 px per card (1:1), max 4320 x 4320; shown at 312 x 312 | 2 to 10 cards; JPG, PNG or non-animated GIF; 10 MB per card | LinkedIn Help a427022 |
| Video ad | 4:5 (360 x 450 to 1080 x 1350), 9:16 (360 x 640 to 1080 x 1920), 16:9 (640 x 360 to 1920 x 1080), 1:1 (360 x 360 to 1920 x 1920) | MP4, 75 KB to 500 MB, 3 seconds to 30 minutes, 30 fps recommended | LinkedIn video ads specs |
| Document ad | No page size published | PPT, PPTX, DOC, DOCX or PDF (PDF only with lead gen forms); 100 MB, 300 pages; up to 5 files | Marketing Solutions Help a493903 |
| Event ad | 4:1, pulled from the Event page | Intro text up to 600 characters | LinkedIn event ads specs |
One conflict to know about: LinkedIn’s event help asks for a 16:9 cover on the Event page, while its event ads spec says the ad shows a 4:1 image pulled from that same page. Keep the important part of the event cover in a wide band through the middle and check the ad preview in Campaign Manager before you launch.
Why do other guides list 1128 x 191 for the company cover?
Because guides copy each other and the figure on LinkedIn’s help page is not the one they repeat. Two of the top results for “linkedin banner size”, Hyperclapper and Social Previewing, list 1128 x 191 for the company cover. LinkedIn’s Pages image specifications list 1512 x 256 pixels today, with the Page logo at 400 x 400. Other guides quote other sizes again. We use LinkedIn’s figure.
If you already have a 1128 x 191 cover, it is the same shape (both are about 5.9:1), so it will not be cropped differently. It is smaller than LinkedIn’s minimum, though, so export a new version at 1512 x 256 when you next update it.
What size should a LinkedIn carousel be?
There are two different things called a LinkedIn carousel:
- Organic carousel (document post). You upload a PDF or slide file and LinkedIn shows it page by page. LinkedIn sets file limits of 100 MB, 300 pages and one million words but no page size. We design slides at 1080 x 1080 (square) or 1080 x 1350 (4:5), the same shapes LinkedIn allows for photos, and keep every slide the same size. That is our working choice, not a LinkedIn rule.
- Carousel ad. A paid format of 2 to 10 image cards that people swipe. LinkedIn recommends 1080 x 1080 pixels per card, up to 10 MB each, and does not support video cards.
What is the best image size for a LinkedIn post?
LinkedIn’s photo help page recommends a width of 1080 pixels and allows ratios from 3:1 (wide) to 4:5 (tall), with a minimum of 552 x 276. So:
| Shape | Size to export | When to use it |
|---|---|---|
| Vertical 4:5 | 1080 x 1350 | Takes the most room in a phone feed; quotes, charts, one-slide summaries |
| Square 1:1 | 1080 x 1080 | Safe default; works for multi-image posts and matches carousel slides |
| Landscape 1.91:1 | 1200 x 627 | Link previews and images you reuse from your blog or ads |
| Wide 16:9 | 1920 x 1080 | Screenshots, webinar slides, article covers you also post |
Multi-image posts render at a maximum ratio of 4:5, according to the same page, so do not go taller than 1080 x 1350.
Is PNG or JPG better for LinkedIn?
Both are accepted. For Page images, LinkedIn’s help suggests a high-resolution JPEG instead of a PNG for the best resolution. Our rule of thumb: JPEG for photos, PNG for screenshots, charts and graphics with small text, as long as the file stays under 5 MB for posts and 3 MB for Page images. GIFs work in posts and single image ads but not on profile or background photos.
What should a B2B banner and cover say?
The size is the easy part. The banner sits behind the first thing a buyer sees when a post sends them to your profile, so use it the way you would use a website header:
- One line on what you do and for whom. “Payroll software for 50 to 500-person firms” beats a city skyline.
- Proof if you have it. A customer logo strip or one number you can back up, such as an award or a review score with its source.
- A next step. The newsletter name, a podcast or the event you are hosting next.
- Match the founder banners to the company cover. Same colors and type, so a buyer who clicks from a founder’s post to the Page sees one company.
Illustrative. Brightquay, a fictional payroll software company, gives its CEO, CFO and company Page the same banner template: the product line on the left, the newsletter name on the right and nothing in the lower left where the photo sits. The CFO’s version swaps the newsletter for her monthly month-end close checklist.
Our brand service includes templates for your deck and social posts, and our LinkedIn ghostwriting service rewrites company Page and profile copy for the people who post, then writes three posts a week for each of them.
How do image specs affect LinkedIn ad results?
Using the recommended sizes keeps LinkedIn from cropping or shrinking your creative, which is the minimum. The bigger cost levers are format, objective and audience. Our guide to LinkedIn ads cost compares cost per lead by format, including document, single image and video ads. If a founder’s organic post or PDF carousel is doing well, you can sponsor it as a Thought Leader Ad; it runs with the image or document the author posted, so get the size right before it goes live.
The text around the image matters as much as the picture. LinkedIn advises keeping ad intro text to 150 characters to avoid truncation, and posts are capped at 3,000 characters. Our free LinkedIn text formatter counts characters, previews the “see more” cut and adds bold or lists without breaking the post.
Checklist before you upload
- Personal banner exported at 1584 x 396, JPG or PNG under 8 MB.
- Company cover at 1512 x 256 and logo at 400 x 400, each under 3 MB.
- Post images 1080 px wide, between 3:1 and 4:5; 1080 x 1350 for the most feed space.
- Carousel slides all the same size, PDF under 100 MB and 300 pages.
- Article and newsletter covers at 1920 x 1080.
- Event cover 16:9 with the important part in the middle band for the 4:1 ad crop.
- Ads: 1200 x 628, 1200 x 1200 or 720 x 900 for single image; 1080 x 1080 per carousel card.
- Checked on a phone and a laptop before publishing.
LinkedIn updates its help pages from time to time. We re-check every number in this guide each quarter; the date at the top is the last time we did.
Frequently asked
What is the LinkedIn banner size?
LinkedIn recommends 1584 x 396 pixels for the background (cover) image on a personal profile, which is a 4:1 ratio. The file must be a JPG or PNG under 8 MB, according to LinkedIn's help center, checked on 3 November 2026.
What size is the LinkedIn company page cover image?
LinkedIn's Pages help lists 1512 x 256 pixels as both the minimum and the recommended cover size, in PNG or JPEG up to 3 MB. Many guides still quote 1128 x 191, which does not match LinkedIn's current help page. The Page logo should be 400 x 400 pixels (minimum 268 x 268).
What is the best image size for a LinkedIn post?
LinkedIn recommends a width of 1080 pixels, with an aspect ratio anywhere from 3:1 to 4:5 and a minimum of 552 x 276 pixels. In practice that means 1080 x 1080 for a square image or 1080 x 1350 for a vertical one. Uploads are limited to 5 MB and you can add up to 20 images to one post.
What size should a LinkedIn carousel be?
An organic carousel is a document post, usually a PDF. LinkedIn sets the file limits (100 MB, 300 pages, one million words) but not a page size. Use one page size for every slide, such as 1080 x 1080 or 1080 x 1350, to match LinkedIn's square and 4:5 photo ratios. Carousel ads are different: LinkedIn recommends 1080 x 1080 pixels per card, 2 to 10 cards.
Is PNG or JPG better for LinkedIn posts?
LinkedIn accepts both. For Page images, LinkedIn's help suggests a high-resolution JPEG instead of a PNG for the best resolution. Use PNG for screenshots or graphics with sharp text if the JPEG shows blurry edges, and keep the file under the 5 MB post limit.
Is 1920 x 1080 good for LinkedIn?
Yes for article and newsletter covers, where LinkedIn recommends exactly 1920 x 1080 pixels. A 1920 x 1080 image also fits in a feed post (16:9 sits inside LinkedIn's 3:1 to 4:5 range) and is the maximum size for a landscape video ad. It is the wrong shape for the profile banner, which is 4:1.
