Electrician marketing for the jobs you want

Electrician marketing companies run the search pages, ads, Google Business Profile and lead follow-up that bring an electrical contractor service calls and larger jobs. In LocaliQ’s 2025 benchmarks, electrician search ads cost a median $12.18 a click, the second highest of 16 home service trades. At Growigami your CRO builds each process and we run it weekly, from $1,999 a month.

What do electrician marketing companies do?

Between them, the five electrician marketing firms we read sell websites, local SEO, the Google Business Profile, Google Ads and Local Services Ads, plus reviews. Three of them pitch the bigger tickets by name. Electrician Marketing Agency’s headline splits the work in two: breaker and outlet calls “Keep the Lights On” and panels, EV chargers and generators grow the company. Hook Agency’s list tells owners to look for an agency that targets “EV chargers, panel upgrades, rewiring and inspections.”

Three of the five post a price. Footbridge Media charges $249 a month. Hook Agency’s list gives its own prices, from $2,000 a month for ad management. Electrician Marketing Agency publishes plans from $1,495 to $4,995 a month. Straight North and Funnel Boost Media post no price on their electrician pages.

What Growigami runs for an electrical contractor

Each week, AI agents draft your job pages, your ads, a reply to each new request and the follow-up on each open quote. Your CRO, a senior lead who has run sales and marketing teams, builds each process with you first and proves it works before the weekly work starts. You and your techs still do the work and price the jobs. You read what each process produced in your CRM.

Pull sourcesSource · Cold chain trade feeds

Write the storyAgent · One story per item

Done

Check every figureAgainst the source

Passed

Open a pull requestGitHub · dockmere/dockmere-web

You can start with any one of these, each priced on its own:

• Search (Search): pages that rank on Google and get cited by ChatGPT and Perplexity, written from what you already explain to homeowners. For an electrician, that means pages on panel upgrade costs, EV charger installs and standby generators in the towns you serve. The base size publishes 200 pages a month.
• Paid ads (Paid and creative): Google and Meta campaigns on up to $25,000 a month in ad spend, with up to two new landing pages a month. An EV charger ad lands on an EV charger page. It also runs your Google Local Services Ads and your Business Profile work. AI agents draft the ads, and each week we move spend to the campaigns that book calls.
• Inbound lead follow-up: each request, up to 300 a month, is researched and sent to the right person with a reply drafted, at any hour. A request nobody has touched goes back to your office before it goes cold.
• Deal follow-up: before each sales call, such as a panel or generator estimate, you get a one-page brief. After it, a recap is drafted for you to send. Quotes that went quiet or were lost get a new reason to talk. The base size covers up to 60 sales calls a month.
• Outbound (Pipeline): for commercial work, 500 target accounts researched a month, such as general contractors and facility managers, with a message written for each contact.

How do electricians get more customers?

They show up for the jobs they want and follow up on every request and quote. Hook’s FAQ answers “How can I get more calls from local clients?” with local SEO, Google Local Services Ads and targeted PPC. Google says local results rank mainly on “relevance, distance, and popularity,” and that no one can pay for a better local ranking.

How to get more panel, EV charger and generator jobs

Give each job its own page and its own ad. Ahrefs puts “ev charger installation near me” at about 38,000 US searches a month, “generator installation near me” at 19,000 and “emergency electrician near me” at 16,000. “Electrical panel upgrade cost” draws about 1,100. Our Search process writes a page for each of those jobs, and our Paid process sends each ad’s clicks to the matching page.

How to follow up on electrical quotes

Electrician Marketing Agency describes the problem: you quote a panel, charger or generator job, then the homeowner shops around and disappears. Our Deal follow-up process drafts the recap after each estimate and goes back to quiet quotes with a new reason to talk. You or your office send it.

How to get commercial electrical work

ServiceTitan’s guide tells electricians to reach out to contractors and architects in their area and to get to know facility managers. That is a list of buyers you can name in advance, which suits outbound. Our Outbound process researches the accounts on your list each week, such as general contractors, facility managers and property managers. It writes a message for each contact for you to send, and replies reach you the same day.

Should electricians post on social media?

Hook’s FAQ says selective posting works: projects, client reviews and tips. Our Paid process runs Meta ads to homeowners in your service area, with a landing page for each campaign. Organic posting on your Facebook page stays with your team.

What do electrician leads cost?

LocaliQ’s 2025 benchmarks cover 3,211 US search ad campaigns run by home service businesses from April 1, 2024 to March 21, 2025. LocaliQ reports medians.

Search ads, median	Electricians	Plumbing	All home services
Cost per lead	$93.69	$129.02	$90.92
Cost per click	$12.18	$10.49	$7.85
Conversion rate	9.08%	7.63%	7.33%
Click-through rate	5.15%	4.97%	6.37%

Electricians paid the second highest median cost per click of the 16 categories, behind painting. They also converted 9.08% of clicks into leads, above the home services median, and their cost per lead landed close to the median. Electricians had the third lowest click-through rate. Across home services, cost per lead rose for 69% of businesses, by 10.51% on average from the year before.

Electrician PPC and agency prices

Ad management costs extra on top of the clicks. Here is what the three firms that post prices charge:

• Footbridge Media: $249 a month for a custom website, SEO, content, reputation management and a CRM dashboard, with no contract and a 90-day money-back guarantee.
• Hook Agency: $3,750 a month for local SEO and AI search, with the website included. Google Ads and Local Services Ads management starts at $2,000 a month plus ad spend.
• Electrician Marketing Agency: Starter is $1,495 a month plus a $995 setup, with its SEO Lite plan for one location and PPC management on up to $5,000 of ad spend. Growth is $2,995 plus $1,495, and Elite is $4,995 plus $2,495. Ad spend is separate, and plans run month to month.

At Growigami each process starts at $1,999 a month and costs $500 more in its first month while we build it, and your first build is on us this month. Our Paid process covers up to $25,000 a month in ad spend. Search plus Paid ads comes to $3,998 a month after the first. Ad spend is paid at cost, and the full list is on our price list.

How long does electrician SEO take?

Hook’s FAQ says PPC can generate leads in days, while SEO takes a few months. Funnel Boost Media puts it at 3 to 6 months for better rankings. At Growigami the first process is usually running about three weeks after you share CRM access, and you read what it produces in your CRM from then on.

SquareDash’s search visits grew 100x in five months

SquareDash gives homeowners a firm roof replacement price from a satellite measurement. Its buyer is a homeowner pricing a large job at home, the same kind of buyer who calls about a panel upgrade. Its rebuilt site went live on April 15, 2026 with 1,403 pages built around how homeowners search. By September it ranked in the top 10 for 1,455 keywords (SquareDash story). SquareDash is not an electrician, and the result is search traffic.

When another electrician marketing company fits better

Another firm is the better buy in these cases:

• You want the lowest price. Footbridge Media’s $249 bundle covers a website, SEO, content, reputation management and a CRM, with no contract.
• You want SEO and PPC in one plan for less than one of our processes. Electrician Marketing Agency’s Starter plan is $1,495 a month plus a $995 setup, month to month, for one location and up to $5,000 of ad spend.
• You want direct mail. Electrician Marketing Agency’s Elite plan includes a direct mail program. Growigami does not run mail.
• You want your Facebook page posted for you. Hook’s list says Footbridge Media’s services include social media. Growigami runs Meta ads, and organic Facebook posting stays with you.

Growigami fits when you want job pages, ads and follow-up on every request and quote run for you each week at a posted price. Our pages for plumbers, HVAC companies and general contractors cover the same model for those trades.

Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.