B2B lead generation built on your best deals

B2B lead generation services find companies that fit what you sell and start sales conversations with the right people inside them. On the firms’ own pages on 4 November 2026, Callbox estimated $6,667 a month for one SDR pod, and SalesRoads charged $11,950 for four weeks of one SDR. Growigami runs one lead generation process from $1,999 a month.

Start with one process and have it running in about three weeks. Your CRO, the person who builds and proves each process, sets it up and runs it by hand until it draws replies. AI agents then take over the weekly research and writing, and interested replies go to your own sellers the same day.

What do B2B lead generation companies charge?

On 4 November 2026 we read the pricing pages of Belkins, Callbox, SalesRoads and SalesHive, which rank on Google’s first page for b2b lead generation services. We added CIENCE and Martal, which the ZoomInfo and Frontal lists on that page recommend. Four of the six publish a figure. Each bills for a different unit, so compare the unit before the price.

Firm	What you pay for	Published price	Channels	Commitment
Belkins retainer	A package with a yearly appointment count: 30+, 100+ or 200+	Average starter price from $5,000 with no period stated	Email and LinkedIn; calling on the 100+ and 200+ packages	Not stated on its pricing page
Belkins pay per appointment	Booked meetings that meet agreed criteria	From $750 a meeting plus a $1,500 setup fee; 10 meetings to start	Email and LinkedIn	A package delivered within six months
Callbox	Campaign Pods, each with one dedicated SDR	An estimated $6,667 a month for one pod	Phone, email and LinkedIn	Flexible terms; no minimum stated
SalesRoads	Dedicated SDRs, billed per 4 weeks	$11,950 for one SDR, $16,750 for two	Calls and email	Cancel anytime
CIENCE	SDRs per month, plus a team fee and a platform fee	$2,000 team, $499 platform, then from $1,750 or $3,500 per SDR, plus setup	Calls, email and messages	Month to month
SalesHive	A dedicated SDR team, strategist, platform and data	One custom-quoted monthly fee, no setup fee	Phone, or phone and email	Month to month or annual
Martal	A flat monthly fee; selling tiers add a commission	Quoted on request	Email, LinkedIn and calls	A 3-month pilot (4 months on selling tiers), then monthly
Growigami	One process: 500 accounts researched a month	$1,999 a month	Email and LinkedIn	Minimum three months, then 30 days' notice

Callbox’s figure comes from the calculator on its pricing page, and exact pricing follows a consultation. CIENCE’s team and platform fees stay flat however many SDRs you add. Its own worked example of five offshore SDRs comes to $11,249 a month, before the setup fee and any meeting bonus.

A third-party list can quote a different number from the firm’s own page. ZoomInfo’s list, updated 5 October 2026, says Callbox estimates $16,000 to $32,000 a month and that each agency price comes from the agency’s own site. It does not say how many pods that covers. Callbox’s own calculator showed $6,667 for one pod on the day we read it. Ask each firm for a written quote for the same scope and the same three months.

What does a B2B lead generation company do?

It finds companies that match your best customers, reaches the right people inside them and passes the interested ones to your sellers. The firms on the results page sell that work in four shapes, and Growigami sells a fifth. The shape decides who does each part.

Model	What you get	Who contacts the buyer	Examples from the results page
Data platform	Contact data, buying signals and outreach tools	Your reps	Apollo, ZoomInfo, LinkedIn Sales Navigator
SDR team for hire	Dedicated SDRs who call, email and book meetings	The firm’s SDRs	SalesRoads, CIENCE, Callbox
Pay per appointment	Booked meetings at a set rate	The firm	Belkins
Research calls	Non-sales calls that gather budget and decision-maker details	The firm’s callers	SalesRoads
One process at Growigami	Researched accounts and a message for each contact	Email and LinkedIn from your domains; your sellers reply	Growigami

Lead generation also covers inbound work, where the buyer finds you first through search, AI answers or ads. SalesHive’s glossary warns buyers not to assume an agency does both. Martal sells an inbound tier of guest posts and SEO blog drafts, and Belkins includes paid advertising in its Growth Plus package.

Is a qualified lead the same as an opportunity?

No. Each stage is a different thing to buy, and a vendor report can blur them. Write your definitions down before outreach starts:

• Contact. A name, a role and a way to reach them. It says nothing about interest.
• Lead. A contact at a target account who replied or raised a hand.
• Booked meeting. A call on your seller’s calendar.
• Held meeting. The buyer turned up.
• Opportunity. Your seller accepted it into the pipeline after the call.

Callbox’s own FAQ says a booked appointment, a held meeting and a sales opportunity should be measured separately. Growigami bills per process, so no definition changes what you pay. Every reply lands in your CRM, where your seller marks which ones became opportunities.

How many meetings does one closed deal take?

Belkins publishes one answer on its homepage, which it labels average yearly outcomes. It adds that the results depend on multiple factors.

Stage	Belkins’ average yearly outcome
Prospects within your client profile	Up to 18,000
Marketing-qualified leads	Up to 9,000
Sales-qualified meetings with decision-makers	200
Closed deals	10 to 30

Divided out, one closed deal takes about 7 to 20 of those meetings and as many as 600 to 1,800 prospects. Belkins also tags its closed-deals row “Opportunities”, so ask which of the two it counts. On that ratio, a buyer who pays per meeting pays for about 7 to 20 meetings for each closed deal. Ask every vendor for its own version of this table, with its definitions, before you compare prices.

Growigami promises no meeting or lead count. We commit to the work: 500 accounts researched a month and a message for each contact. Every reply lands in your CRM, so you can see which ones became deals.

When do B2B buyers first contact a seller?

About 61% of the way through their buying process, in 6sense’s 2025 study of nearly 4,000 B2B buyers, down from 69% in its earlier studies. We could not read the full report on 6sense’s site, so these figures come from CustomerThink’s summary of it, published 30 November 2025. By the first day, buying groups had filled four of the five places on their vendor shortlist. Buyers went on to buy from the vendor they ranked first 77% of the time.

Outreach therefore has to reach an account before its shortlist is set, and the account has to find you when it researches. Growigami sells both as separate processes: outbound to named accounts, and search pages built to rank on Google and be cited by ChatGPT and Perplexity.

What Growigami runs for B2B sales teams

Each week, AI agents research every account on your list and draft an email and a LinkedIn message for each contact, and our team checks each draft. Your CRO, who builds the process, runs it by hand first until it draws real replies. Your sellers answer the interested replies, which reach them in Slack the same day.

Find the contactHubSpot · VP Operations or QA lead

Draft the emailAgent · In Marcus’s voice

Done

Copy checkEvery claim has a source

Passed

Marcus sends each oneGmail · Head of Sales

We build the account list from your closed deals and score each new account against your best customers, so you can start without a list. The research looks for a reason each account would talk now, such as a new head of sales or a funding round. Sequences go out from your own domains through tools you already pay for, such as HubSpot, Apollo or Outreach.

If your buyers already search for what you sell, start with search. That process publishes 200 pages a month from what your team already knows, built to rank on Google and get cited in AI answers. The Pipeline module and the Search module lay out each process step by step.

Growigami has worked with 40+ B2B companies. For Reworld, a $3 billion waste-to-energy operator, outbound, a CRM cleanup and campaigns for each of its four buyer segments produced $250M+ in pipeline and 600+ MQLs. For CapOut, estimated search visits grew more than 10x after its new pages went live.

How do you compare B2B lead generation companies?

Get a written quote from each firm for the same scope over the same three months. Then put these questions to each one:

• What unit am I paying for? Pods, SDRs per 4 weeks, booked meetings or a retainer with a yearly meeting count. A meeting price pays for bookings, and an SDR price pays for hours of outreach.
• Who decides a lead was qualified? Belkins lets you challenge a meeting that missed the agreed criteria and have it returned to your package. Ask every firm how a dispute is settled.
• Which accounts are off limits? Current customers, open deals and competitors should be excluded before anything sends.
• Whose domains send the email? Ask who keeps the domains, the lists and the replies if you leave.
• What do you see before it goes out? SalesHive has you approve the strategy before billing starts. Ask whether you also see each message after launch.
• How do you leave? If Belkins cannot deliver a pay-per-appointment package within six months, it first works to make up the shortfall, then offers a partial refund. Its setup fee is not refundable.

What should you prepare before hiring one?

Your best closed deals and the accounts you will not contact. Add a written definition of a qualified meeting and the name of the seller who answers replies within a day.

If you are weighing an SDR hire as well, our comparison of outsourced and in-house SDRs sets out the full cost of each.

Lead generation at Growigami: price and terms

Every price is on the price builder, which totals any mix of processes before you talk to anyone.

• Outbound to 500 target accounts a month costs $1,999 a month, and 1,000 accounts costs $1,499 more.
• Search at 200 pages a month costs $1,999 a month, and 500 pages costs $1,499 more.
• A process costs $500 more in its first month while we build it, and your first build is on us this month.
• A CRO review is optional and extra: $1,499 a month for a monthly review, or $2,999 for a weekly one.
• The minimum is three months. After that you can leave with 30 days' notice.

Three months of one process cost $5,997, because your first build is on us this month. Within a week of read access to your CRM, we show you the first process we would build and what it would produce. It is usually running in about three weeks. On their own pages, Belkins launches a campaign in 14 days, CIENCE goes live in less than 14 days and SalesRoads launches in 15 business days.

When a data platform or a calling firm fits better

Buy a data platform if you already employ SDRs with time to prospect. Apollo’s Basic plan was $49 a seat a month, billed annually, when we read its pricing page, and your reps do the research and the writing. Hire a calling firm such as SalesRoads or Callbox if your buyers pick up the phone. Our outreach goes by email and LinkedIn, and nobody on our side calls.

Pay per meeting if you want each booked call priced up front and nobody on your team can answer replies within a day. Our appointment setting page compares those firms. SalesRoads’ research-call programs suit a team testing a new market before it sells there.

For outbound aimed at a fixed list of named accounts, see outbound lead generation services. For email as its own channel, see what to ask a cold email agency, and for a plan across several channels, demand generation services.

Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.