Outbound lead generation for named accounts

Outbound lead generation services contact buyers who have not come to you yet and turn the interested ones into sales conversations. Of the ranking firms we read on 4 November 2026, Belkins listed an average starter price from $5,000 with no period given, and SalesRoads charged $11,950 for four weeks of one SDR. Growigami runs outbound to 500 researched accounts for $1,999 a month.

Start with one process, aimed at the accounts you most want to sell to. Your CRO builds the account list and the first sequences and runs them by hand until replies come in. AI agents then take over the weekly research and drafting, and interested replies reach your sellers the same day.

What do outbound lead generation services cost?

On 4 November 2026 we read the pricing and service pages of four firms on Google’s first page for outbound lead generation services, plus Martal, which publishes its production funnel. Two of the five publish a price. The bigger difference between them is the unit each one bills for.

Firm	What you pay for	Published price	Launch	How you leave
Belkins	A monthly retainer; three packages list 30+, 100+ or 200+ appointments a year	Average starter price from $5,000 with no period stated	Campaign live in 14 days	Not stated on the pages we read
SalesRoads	SDRs per 4 weeks; research-call programs pass on qualified leads	$11,950 for one SDR	Calling from the 16th business day	Cancel anytime
DemandZen	A fixed-fee sprint for 7 held meetings, then a monthly rate per BDR	Quoted after a market analysis	Live in 1 to 2 weeks	90 days’ notice on ongoing service
SalesHive	One monthly fee for a strategist and dedicated SDRs	Custom quote, no setup fee	About three weeks	Month to month or annual
Martal	A flat monthly fee; higher tiers add a sales commission	Quoted on inquiry	Not stated	A 3-month pilot (4 on higher tiers), then monthly
Growigami	One process: 500 accounts researched a month	$1,999 a month	About three weeks	30 days' notice after three months

DemandZen refunds any of the 7 sprint meetings it does not deliver, and a meeting counts only once it is held. Belkins lists a yearly appointment count for three of its four retainer packages. SalesRoads splits its work in two: appointment setting programs book meetings, and its market research programs run research calls and pass on qualified leads.

How many prospects make one qualified lead at Martal?

Martal publishes one answer on its pricing page, in what it calls an average production funnel for a month of its Tier 1A outbound program. That month targets 3,000 to 5,000 prospects with 9,000 to 12,000 emails, 250 to 450 calls and 600 to 700 LinkedIn follow-ups, for 150 to 200 responses and 20 to 30 qualified leads. Divided out, Martal’s own figures put one qualified lead at 100 to 250 prospects targeted.

Those are Martal’s figures for its own campaigns. Martal does not say whether a prospect is a person or a company, and Growigami counts accounts, so the ratio does not convert into a lead count for 500 accounts a month.

Ask every vendor for its own funnel in writing: prospects contacted, replies, qualified leads and what each stage costs you. Then size the list before you agree on a target. Growigami’s unit is the account: 500 a month at the smaller size, each researched that week, with a message for each contact. Replies land in your CRM, and we promise no number of leads or meetings.

Who carries the risk when an agency sends for you?

You do. The FTC says the CAN-SPAM Act makes no exception for business-to-business email, and the penalty can reach $53,088 for each violating email. Its guide adds that hiring another company to send your email does not move your legal responsibility to them, and that the sender can be held responsible as well.

Inbox providers set their own limits. Google tells senders to keep the spam rate shown in Postmaster Tools below 0.10% and never to reach 0.30%. Every message a vendor sends from your domains spends your domain’s reputation.

Growigami’s sequences go out from your own domains, and you approve every message before it sends, so you read everything that carries your name. Our guide to outbound sales lists what CAN-SPAM and Gmail’s sender rules require.

How do you choose an outbound lead generation agency?

Start with the unit you pay for, because it shapes what the agency works toward. SalesHive, which bills one monthly fee, argues on its pricing page that paying a vendor only per booking pushes it toward volume over qualification. Then check these points before you sign:

• The unit. Meetings booked, meetings held, qualified leads, SDR capacity or accounts researched. Get it in the contract.
• The list. Where contacts come from, whether current customers and open deals are excluded, and who approves the list.
• The words. Whether you approve messages once at launch or each one before it sends.
• The domains. Whose domains send the email, and who keeps them if you leave.
• The funnel. The vendor’s own figures for prospects contacted, replies and qualified leads.
• The exit. The notice period, and what happens to meetings or credits you have paid for and not used.

How do you measure an outbound program?

Stage by stage, in your CRM: replies, meetings held, meetings your sellers accept and the opportunities that follow. A healthy reply rate with few accepted meetings points to the list or the offer. Few replies at all points to the message or the data.

Can outbound lead generation be automated?

The research and the first drafts can. In our process, AI agents research every account each week and draft each email and LinkedIn message. Our team checks each draft and you approve it. Your seller answers every buyer who replies.

Our AI BDR guide covers what AI prospecting software does on its own and where it still needs a person.

Growigami researches 500 accounts a month for your sellers

Growigami suits a team with sellers who can answer a warm reply within a day. We study your closed deals, build the account list from them and score each new account against your best customers. Each week every account is researched for a reason to talk now, and each contact gets an email and a LinkedIn message written for them.

Find the contactHubSpot · VP Operations or QA lead

Draft the emailAgent · In Marcus’s voice

Done

Copy checkEvery claim has a source

Passed

Marcus sends each oneGmail · Head of Sales

Interested replies reach the right seller in Slack the same day, with the thread and our research attached. On Fridays we check which messages drew replies and tune the next week’s list. The ABM and outbound service page shows the account scoring and the sequences step by step.

Reworld is a $3 billion waste-to-energy operator. It reached $250M+ in pipeline after we ran outbound, cleaned up its CRM and built campaigns for each buyer segment. For CapOut, outbound emails to roofers, public adjusters and supplement firms showed that claims firms answered most and contractors paid most.

Growigami’s outbound price and commitment

The price builder shows the monthly total for any mix of processes before you speak to anyone.

• 500 target accounts a month: $1,999 a month.
• 1,000 target accounts a month: $1,499 more a month.
• A process costs $500 more in its first month while we build it, and your first build is on us this month.
• Optional CRO review: $1,499 a month for a monthly review, or $2,999 for a weekly one.
• Term: three months, then 30 days' notice.

Within a week of getting read access to your CRM, we show you the first process we would build and what it would produce. Outreach is running in about three weeks. On their own pages, Belkins launches a campaign in 14 days and DemandZen goes live in one to two weeks.

When a meeting-booking agency fits better

DemandZen’s model fits if you want to pay for held meetings and have undelivered ones refunded. A research-call program like SalesRoads’ suits a team testing a new market before it sells there. If your buyers answer the phone, hire an outsourced SDR firm, since our outreach goes by email and LinkedIn.

If you want meetings put on your calendar for you, our appointment setting page compares the per-meeting firms. Growigami vs DemandZen sets the two models side by side. For outbound as one part of a wider plan, see demand generation services. The outbound lead generation guide covers how to run it in-house.

Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.