A senior marketing lead
Your fractional CMO builds your first process with your team and, in an optional review, tunes the whole system with you.
Fractional CMO services
Fractional CMO that also runs the marketing
A fractional CMO sets direction, and the writing, publishing and ads usually fall to someone else. Here your fractional CMO builds your first process and AI agents do that work each week: outreach, search pages, social posts or ads.
- From $1,999 a month per process
- First process running in about three weeks
- Leave on 30 days' notice after three months
See it run
How does a fractional CMO build your first process?
Positioning and the go-to-market plan, written with the team and approved before anything runs on it.
Positioning & messagingBuilt once for Dockmere Scheduled Running Waiting for approval Done
Sources105 read43 quotes kept
- Customer call41 min QA lead, 6 warehouses “Every fix goes on a clipboard by the door.”
- WonDeal note 4 buildings, Ohio “Audit week was a binder. Now it is one report.”
- Rival siteHome page chillwright.com “New wireless sensors for every cooler.”
- Customer call36 min Director of operations “We already have probes in every room.”
- Review of Tempvane★★★☆☆ QA manager “Good alerts. The fix still goes on paper.”
- Founder interview0:32 Priya Raman “A clipboard hangs by door 6 in every building I visit.”
- LostDeal note 2 buildings, Texas “Kept the probes they own, went with a logbook app.”
- Customer call28 min Plant manager, seafood “The week before an audit we rebuild the binder.”
- Rival siteHome page tempvane.com “Hardware installed in a week.”
- Review of Chillwright★★★★☆ Operations lead “Setup took longer than we planned.”
- Customer call33 min QA lead, produce “Our probes are fine. The records are the problem.”
- Rival siteHome page frostquill.com “Our sensors replace yours in a day.”
- WonDeal note 9 buildings, Georgia “Auditor asked for one report and got it.”
- Review of Frostquill★★★☆☆ QA supervisor “Corrective actions live in a binder.”
- Customer call45 min VP of operations “Night shift checks doors at the top of the hour.”
Written from it this week
- Outbound email · Marcus Dockmere keeps both on the pallet record, so the auditor gets one report.
- LinkedIn post · Priya We built Dockmere so the corrective action sits on the same record as the reading.
- Meta ad · headline One record from dock to trailer
- Interview clip · title Why the fix belongs on the same record
- LinkedIn ad · text The reading is the easy part. Dockmere keeps what your team did next on the same record.
- dockmere.com · home page Temperature records for food warehouses, from the receiving dock to the outbound trailer.
Gathered
- Customer calls 22
- Win and loss notes 31
- Rival sites 3
- Reviews of rivals 48
- Founder interview 1
Patterns
- The fix lives on a clipboard 14 of 22 calls
- Audit week means a binder 11 calls, 9 wins
- They already own probes 9 calls, 6 losses
- Rivals lead with new hardware 3 of 3 rival sites
Copy gate12 lines12 of 12 pass
- Dashes 0 found
- Negation framing 0 found
- Clichés 1 found: seamless Rewritten
- Hedges 0 found
- American spelling OK
- Reading ease Grade 8
Priya RamanCo-founder & CEO, Dockmere Reviewing Approved “Keep the clipboard. Every QA lead I meet has one hanging by door 6.”
Approve Approved by Priya · v1 is the source for every process Dockmere positioningSaved to Drive Share
Dockmere positioning
The line: one record per pallet, from the receiving dock to the outbound trailer.
Dockmere is cold chain compliance software for food warehouses. It reads the sensors a warehouse already has and keeps each corrective action on the same record as the reading, so an audit pulls one report.
- Who it is for: directors of operations and QA leads at cold storage warehouses and food distributors with 2 to 20 buildings. ICP: 31 deals
- What it is: software that logs every reading from the dock and the rooms, with each excursion and its fix on the pallet’s record. 14 of 22 calls
- What it replaces: the clipboard by the dock door and the binder a QA lead builds the week before an audit. 11 calls
- Why we win: setup is seamless because Dockmere reads the probes already installed. Why we win: setup takes a day per building because Dockmere reads the probes already installed, where sensor vendors start with new hardware. 9 calls, 3 sites
+52%
Why it matters
Searches for a fractional CMO are rising
US searches for "fractional cmo" grew from 6,020 a month in October 2024 to 9,140 in October 2026, by Ahrefs' estimate. A fractional CMO sets direction for part of the week, and the weekly work still needs doing. At Growigami your fractional CMO builds the first process, and AI agents do that work.
What you get
What does the Growigami fractional CMO include?
Outreach, pages, posts, ads
AI agents research accounts and draft the emails, pages, posts and ads for each process every week.
A start in weeks
Within a week of CRM access we show you the first process. It is usually running in about three weeks.
A published price
Each process starts at $1,999 a month. An optional review with your fractional CMO is $1,499 monthly or $2,999 weekly.
A short commitment
The minimum is three months. After that, you can leave with 30 days' notice.
Nothing goes out unseen
Each email, page, post and ad goes out only after someone on your team says yes.
How it starts
How do the first three weeks work?
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You give us read access to your CRM
Within a week we show you the first process we would build and what it would produce.
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Your fractional CMO builds the first one
It is built with your team and is usually running in about three weeks.
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Agents do the weekly work
They research, draft and publish. Someone on your team approves every piece before it goes out.
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You add the next process, or stop at one
Each process is priced on its own, with 30 days' notice after the first three months.
Side by side
Fractional CMO vs agency vs Growigami
Compared on Fractional CMOAgency retainerGrowigami
What it costs $3,000 to $15,000 a monthFrom £3,500 a month plus project fees, where publishedFrom $1,999 per process; fractional CMO review from $1,499
Price on the website None of the six top pages we read lists its own fee6 of the 12 firms we comparedYes, for every process and review
How long it runs Mahdlo: most engagements run 6 to 12 months3 to 12 months, or 3 months' notice, where publishedMinimum three months, then 30 days' notice
Who does the work Your team or partners the CMO manages (CMOx)The agency's account teamAI agents, on processes your fractional CMO built
Fractional CMO figures come from CMOx (fees), Mahdlo (engagement length) and the six top-ranking pages on Google for this search, leaving out a LinkedIn page, read in November 2026. Agency figures come from the 12 B2B marketing firms we compared in November 2026.
Results
A new product at full sales-team quota in 60 days.
“Working with your organization allowed us to really hone in on who are the ideal clients that we really should be going after.”
60days to full sales-team quota. For a brand-new product
Price
What does a fractional CMO cost to start?
Pick the process that matters most to your pipeline. Add the next one when the first shows results.
$1,999a month, per process
OutboundPaid adsAI search & SEOLinkedInVideoNurture & newsletter
- We show you the first process within a week of CRM access
- It is usually running in about 3 weeks
- 3-month minimum, then 30 days' notice
- You approve everything before it goes out
Updated . Prices are from our public price list.
Fractional CMO services give a company a senior marketing leader for part of the week, 5 to 25 hours in CMOx’s range, who sets strategy and answers for pipeline. Growigami’s version adds the team that does the work. AI agents run outbound, search, social or paid every week, on processes your fractional CMO builds and reviews with you.
What does a fractional CMO do?
A fractional CMO is a chief marketing officer on a part-time contract. CMOx, a firm that matches companies with fractional CMOs, puts rates at $3,000 to $15,000 a month. Mahdlo, a firm on the first page of Google for this search, says most of its engagements run six to twelve months.
In those hours the CMO sets the plan: who to sell to, what to say, which channels get budget and what pipeline each one has to produce. They report to the CEO and answer for the number. Our glossary entry and the longer guide, what is a fractional CMO, cover the role in more depth.
US searches for “fractional cmo” grew about 52% in two years, from 6,020 a month in October 2024 to 9,140 in October 2026, by Ahrefs’ estimate.
Who does the work while the CMO leads?
At CMOx and Chief Outsiders, the CMO’s hours go to direction, and the production work falls to someone else. In CMOx’s words, fractional CMOs “collaborate with in-house teams or manage external partners to implement strategies.” Chief Outsiders, the first organic result for this search, calls agencies “valuable execution partners” and says many organizations use both. Mahdlo says of its own CMOs, “We build the plan and run it.”
That works for a company with a marketing team, because the CMO points people who are already there. A company where the founder still writes the posts can end up with a second contract, and part of the CMO’s week goes to managing that vendor. None of the six top-ranking pages we read for this search says who approves the work before it goes out.
Your fractional CMO builds the first process, then agents run it
Your fractional CMO starts by building one process with your team. From then on, AI agents run it each week, and your fractional CMO reviews what it does to pipeline with you, monthly or weekly.
- Week one. You give us read access to your CRM. Within a week we show you the first process we would build and what it would produce.
- About three weeks in. Your fractional CMO builds that process with your team. It is usually running in about three weeks.
- Every week after that. AI agents research and draft the work, then report what it produced.
- Monthly or weekly, in your CRM. At each review your fractional CMO goes through pipeline with you and changes what the agents do, based on what moved and what stalled.
- When the first one shows results. You add the next process, or you stay with one.
What the agents run each week
Each process is one of these, and you can start with any of them:
- Outbound (Pipeline): target accounts researched each week and outreach written for each contact. Replies reach your team the same day.
- Search (Search): 200 pages a month, or 500 on the larger size, built to rank on Google and get cited by ChatGPT and Perplexity, published on a schedule from what your team already knows.
- Social (Social): three posts a week in each founder’s own voice, written from short calls and voice notes. Each person approves their own posts.
- Paid (Paid and creative): campaigns and landing pages on Google, LinkedIn, Meta or YouTube, with spend moved each week to the campaigns that book calls. Video and sales material are processes of their own.
The website is a one-time build from $7,499. New landing pages for your campaigns come with the Paid process.
What your fractional CMO reviews with you
In a standing review, your fractional CMO walks through the whole system with you and tunes it on the numbers, starting from pipeline in your CRM. When a process stalls, they change what the agents do and show you the result.
The review costs $1,499 a month for monthly sessions or $2,999 a month for weekly ones, and between reviews you can ask them anything in Slack. Without a review, your team steers the processes and we keep each one running.
What do fractional CMO services cost?
None of the six top-ranking pages we read for this search lists its own fee. CMOx and GrowTal publish market ranges, and the other four give no figure on the page.
| Option | Price | How long | Source |
|---|---|---|---|
| Fractional CMO, monthly | $3,000 to $15,000 a month | 6 to 12 months at Mahdlo | CMOx; Mahdlo |
| Fractional CMO, hourly | $175 to $350 an hour | Not stated | GrowTal, Dec 2025 |
| Full-time CMO | $275,000 to $375,000 a year, before bonuses and benefits | A permanent hire | CMOx |
| B2B marketing firm | From £3,500 a month plus project fees, where published | 3 to 12 months, or 3 months’ notice | 12 firms we compared, 4 Nov 2026 |
| Growigami, one process | From $1,999 a month | Minimum three months, then 30 days' notice | Our price list |
| Growigami, one process with a monthly fractional CMO review | From $3,498 a month | Minimum three months, then 30 days' notice | Our price list |
| Growigami, one process with a weekly fractional CMO review | From $4,998 a month | Minimum three months, then 30 days' notice | Our price list |
The fractional CMO prices buy one person’s hours. CMOx describes CMOs who work through your in-house team or outside partners, so the writing and publishing are a separate cost. A Growigami process price covers the work, and ad spend is paid at cost. A process costs $500 more in its first month while we build it, and your first build is on us this month.
The fractional CMO cost guide breaks down the ranges by hours and scope.
When does a company need a fractional CMO?
A fractional CMO fits these situations:
- The founder still runs marketing, with whatever hours are left after sales and product.
- Marketing spends money every month, and nobody can say which channel produced last quarter’s pipeline.
- A new sales team needs a defined buyer to aim at.
- The company needs CMO judgment but is years away from paying a full-time CMO’s salary.
Growigami fits best when there is also no team to carry out the plan. If you already have a marketing team that does the work well and only needs direction, a traditional fractional CMO covers it. Agents would duplicate work your team already does.
If a large team needs someone in the room every day, hire full-time. Our comparison of a fractional CMO and a full-time CMO covers when that point arrives.
SaaS companies have their own page, fractional CMO for SaaS, and early-stage teams can start with fractional CMO for startups.
CapOut and NaviNurses ran several channels through one team
CapOut sells software that turns insurance estimate PDFs into Xactimate files for roofing contractors. Its CEO, Matt Fruge, had been through two and a half marketers in house. One team then ran its search pages, its outbound and a new product-led website. After the new pages went live, CapOut’s estimated search traffic grew 10x, and Matt reported revenue up nearly 5x in his investor update (CapOut story).
“It’s kind of hard to tell that you guys are fractional because you’re so accessible on Slack and responsive, but because you guys are a team, there’s always someone to respond and answer my question.” Matt Fruge, CEO, CapOut
NaviNurses lets families hire a registered nurse for care at home. It took in everyone who called, mostly through word of mouth, and its new sales team needed a defined buyer. Strategy sessions defined the ideal client first. Webinars, content and outbound then ran as one plan, and the sales team reached full quota in 60 days (NaviNurses story).
Other ways to buy senior marketing help
A fractional VP of marketing manages execution when the strategy already exists. A fractional growth officer sets direction across marketing, sales and product. When the gap is in sales, a fractional CRO takes the revenue team and the forecast.
If you are deciding between a CMO and a firm that does the work, fractional CMO vs marketing agency sets the two side by side. Growigami sits across both: your fractional CMO leads, and the agents do the work.
Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.
Questions
Common questions about fractional CMO services
What do fractional CMO services include?
A fractional CMO sets marketing strategy and answers for pipeline on a part-time contract, 5 to 25 hours a week in CMOx's range. Growigami's version adds the work itself. Your fractional CMO builds your first process, and AI agents run it every week. An optional review with your fractional CMO runs monthly or weekly. Without one, your team steers and we keep the process running.
How much do fractional CMO services cost?
CMOx puts fractional CMO rates at $3,000 to $15,000 a month, depending on hours and scope. At Growigami each process starts at $1,999 a month and costs $500 more in its first month while we build it, and your first build is on us this month. A standing review with your fractional CMO adds $1,499 a month for monthly sessions or $2,999 for weekly ones, so one process with a monthly review is $3,498 a month.
How soon does the work start?
Within a week of getting read access to your CRM, we show you the first process we would build and what it would produce. That process is usually running in about three weeks. You add the next process when the first one shows results, or you stop at one.
Is Growigami a fractional CMO agency?
Growigami sells what a fractional CMO agency sells, senior leadership plus the work, under one contract. Your fractional CMO builds each process and reviews pipeline with you, monthly or weekly. AI agents do the weekly production that an agency's account team would do. Each process starts at $1,999 a month, and the review starts at $1,499.
How long is the contract?
The minimum is three months. After that, you can leave with 30 days' notice. Of the 12 B2B marketing firms we compared in November 2026, the three that publish a minimum term ask for 3 to 12 months, or 3 months' notice. Mahdlo, a fractional CMO firm on the first page for this search, says most of its engagements run six to twelve months.
Should I hire a fractional CMO or a full-time CMO?
Hire fractional when you need senior direction and someone to answer for pipeline, but not an executive for 40 hours a week. Hire full-time when a large marketing team needs managing every day. CMOx puts full-time CMO salaries at $275,000 to $375,000 a year, before bonuses and benefits.
How do you hire a fractional CMO?
Start with the gap: senior direction alone, or direction plus the work. Then ask every candidate who does the weekly work, what it costs each month, who approves it before it goes out and how long you are committed. None of the six top-ranking pages we read lists its own fee or says who approves the work. Growigami's answers: AI agents, from $1,999 a month per process, your team's yes on every piece and three months, then 30 days' notice.
Is a fractional CMO worth it?
It is worth it when you need senior marketing direction and someone who answers for pipeline, but not an executive for 40 hours a week. CMOx puts fractional CMO rates at $3,000 to $15,000 a month and a full-time CMO at $275,000 to $375,000 a year before bonuses and benefits. Growigami is worth less when your team already does the work and only needs direction, and a traditional fractional CMO fits that case.
Start with a fractional CMO.
Give us read access to your CRM. Within a week we show you the first process your fractional CMO would build and what it would produce.
Photos by airfocus, Brooke Cagle and Redmind Studio on Unsplash.