Outsourced marketing department, no hiring

An outsourced marketing department is an outside team that does the work of an in-house marketing function for a monthly fee. Growigami builds that department one process at a time. Your CRO builds each process and AI agents run it every week, so you hire no one. A marketing manager alone had a US median pay of $166,790 in May 2025.

What is an outsourced marketing department?

It is the full marketing function handed to an outside firm: planning, content, campaigns, the website and reporting. RSM, the top organic result for this search (Ahrefs, US, September 2026), sells “a monthly flat-fee subscription that gives you access to an experienced marketing department.” Hinge, a professional services marketing firm on the same page, sorts outsourcing into five levels, from “All functions in-house” to “All functions outsourced.”

A company can sit anywhere on that scale. Some outsource only the channels nobody on staff can run. An outsourced department is the far end, for a company where nobody inside owns marketing. Our page on marketing as a service covers the subscription model in general.

Who works in an outsourced marketing department?

The pages that rank for this search describe a director with specialists under them. At RSM, “Every OMD client is paired with their own RSM marketing director who leads an in-house team of marketing specialists.” Made Simpler lists a strategist, writers, designers, SEO specialists, paid media managers, email operators and social coordinators. Hinge adds project managers and a QA process that “double checks all work before you ever see it.”

Content calendarTrigger · Tue and Thu posts

Draft in Priya’s voiceAgent · Priya’s voice guide

Done

Grounding checkEvery claim traced to a source

Passed

Schedule on LinkedInLinkedIn · Priya Raman

At Growigami the roles split two ways. Your CRO learns the business and builds each process with your team. AI agents then research and draft the work every week.

The processes that make up the department

Each process is priced on its own, and you can start with any of these:

• Outbound (Pipeline): target accounts researched each week and outreach written for each contact. Your seller sends each message.
• Search (Search): pages that rank on Google and get cited by ChatGPT and Perplexity, published on a schedule from what your team already knows. The base size publishes 200 pages a month.
• Social (Social): three posts a week for each person, written from short calls and voice notes.
• Paid (Paid and creative): campaigns and landing pages on Google, LinkedIn, Meta or YouTube, with spend moved each week to the campaigns that book calls. AI agents draft the ads.
• Nurture and newsletter: up to five email journeys and a monthly newsletter, rewritten each month around the emails that book calls.

Strategy is built once. Positioning and messaging costs $4,999. The ICP and go-to-market plan costs the same. A website is a one-time build from $7,499.

The optional CRO review is the closest thing to a marketing director in this setup. Your CRO goes through the whole department with you and tunes it on the numbers, monthly for $1,499 or weekly for $2,999. Without a review, your team steers the processes and we keep each one running.

How much does it cost to outsource marketing?

Two of the six first-page results we read post their own price. These are the figures we could source, read on 4 November 2026 unless marked:

Option	Price	Source
Marketing manager, in house	$166,790 a year, median pay	BLS, May 2025
Market research analyst or marketing specialist, in house	$78,760 a year, median pay	BLS, May 2025
In-house department, Made Simpler’s own estimate (Made Simpler sells outsourced departments)	$620,000 to $860,000+ a year in its cost table; $250,000 to $500,000+ in its introduction	Made Simpler cost guide, 22 Jul 2026
Made Simpler, outsourced department	$3,500 to $24,500 a month with a fractional CMO; local SEO from $497	Made Simpler cost guide, 22 Jul 2026
Outsourced marketing, NinjaPromo’s estimate of the market	$1,000 to $3,000 a month for one or two services; $15,000 to $30,000+ for full service	NinjaPromo guide, updated 26 Aug 2026
RSM, outsourced department	”About the cost of one FTE”	RSM FAQ
B2B marketing firms, where published	From £3,500 a month plus project fees (Gripped); from $5,000 a month (Refine Labs)	6 of the 12 firms we compared, 4 Nov 2026
Growigami, one process	From $1,999 a month	Our price list
Growigami, three processes with a monthly CRO review	From $7,496 a month	Our price list

Three processes with a monthly review cost $7,496 a month after the first. One marketing manager’s median pay comes to about $13,900 a month, and the three processes cover the work across three channels. A process costs $500 more in its first month while we build it, and your first build is on us this month. Ad spend is paid at cost.

Outsourced marketing for a small B2B company

A small company can start with the one channel that is missing. Buy that process first, from $1,999 a month, and read the results in your CRM before you buy a second.

Where the founder holds what the marketing needs to say, our agents work from short calls and voice notes with the founder and the people who know the product.

If you run a local trade business, the buyer and the channels are different. Our pages for roofing companies, plumbers and HVAC companies cover those.

When should you outsource your marketing department?

Outsource when one of these is true:

• The founder still runs marketing with the hours left after sales.
• You have one marketer, and they spend their week on tasks a specialist would finish faster.
• Your plan needs a channel nobody on staff knows how to run.
• You need the work done before you can justify a full-time hire.

Keep marketing in house when the work needs someone in the building every day, or when a team you already have does the work well. Hinge names three risks of outsourcing: staff who feel threatened, less on-site access to the team and higher costs when marketing is underfunded. Our comparison of in-house marketing and an agency goes deeper on that choice.

How to outsource marketing one process at a time

Ask every firm the same four questions: who does the weekly work, what it costs each month, what your team does and how long you are committed. Then start with one process, so the first test is small.

At Growigami the answers are fixed. AI agents do the work on processes your CRO built. Each process starts at $1,999 a month. Your team joins short calls, and your seller sends each outbound message. After three months, you can leave with 30 days' notice.

CapOut and Reworld brought in an outside team

CapOut sells software that turns insurance estimate PDFs into Xactimate files for roofing and restoration contractors. Its CEO, Matt Fruge, had been through two and a half marketers in house, and one sales sheet took more than two months. One outside team then ran its search pages and its outbound and built a product-led website. Its estimated search traffic grew 10x, and Matt reported revenue up nearly 5x in his investor update (CapOut story).

“For the same price that you would pay one and a half to two people, we get access to the whole gamut of everything you provide.” Matt Fruge, CEO, CapOut

Reworld is a $3 billion waste-to-energy operator whose sales team spent most of its time chasing unqualified leads. Growigami built a profile for each of its four buyer segments and cleaned its CRM, so marketing and sales worked from one pipeline. Reworld went from about 150 marketing-qualified leads a quarter to 600+ in four months, with $250M+ in pipeline (Reworld story).

Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.