Your fractional CMO builds
Your fractional CMO builds your first process with you and runs it by hand until it works.
Leadership and the work
Fractional marketing with the work done
Many fractional CMOs direct work that someone else does. Here your fractional CMO builds your first process, and AI agents do the weekly work in outbound, search or social, from $1,999 a month per process.
- From $1,999 a month per process
- No marketing team to hire
- Leave with 30 days' notice after three months
See it run
How does fractional marketing work week to week?
Positioning and the go-to-market plan, written with the team and approved before anything runs on it.
Positioning & messagingBuilt once for Dockmere Scheduled Running Waiting for approval Done
Sources105 read43 quotes kept
- Customer call41 min QA lead, 6 warehouses “Every fix goes on a clipboard by the door.”
- WonDeal note 4 buildings, Ohio “Audit week was a binder. Now it is one report.”
- Rival siteHome page chillwright.com “New wireless sensors for every cooler.”
- Customer call36 min Director of operations “We already have probes in every room.”
- Review of Tempvane★★★☆☆ QA manager “Good alerts. The fix still goes on paper.”
- Founder interview0:32 Priya Raman “A clipboard hangs by door 6 in every building I visit.”
- LostDeal note 2 buildings, Texas “Kept the probes they own, went with a logbook app.”
- Customer call28 min Plant manager, seafood “The week before an audit we rebuild the binder.”
- Rival siteHome page tempvane.com “Hardware installed in a week.”
- Review of Chillwright★★★★☆ Operations lead “Setup took longer than we planned.”
- Customer call33 min QA lead, produce “Our probes are fine. The records are the problem.”
- Rival siteHome page frostquill.com “Our sensors replace yours in a day.”
- WonDeal note 9 buildings, Georgia “Auditor asked for one report and got it.”
- Review of Frostquill★★★☆☆ QA supervisor “Corrective actions live in a binder.”
- Customer call45 min VP of operations “Night shift checks doors at the top of the hour.”
Written from it this week
- Outbound email · Marcus Dockmere keeps both on the pallet record, so the auditor gets one report.
- LinkedIn post · Priya We built Dockmere so the corrective action sits on the same record as the reading.
- Meta ad · headline One record from dock to trailer
- Interview clip · title Why the fix belongs on the same record
- LinkedIn ad · text The reading is the easy part. Dockmere keeps what your team did next on the same record.
- dockmere.com · home page Temperature records for food warehouses, from the receiving dock to the outbound trailer.
Gathered
- Customer calls 22
- Win and loss notes 31
- Rival sites 3
- Reviews of rivals 48
- Founder interview 1
Patterns
- The fix lives on a clipboard 14 of 22 calls
- Audit week means a binder 11 calls, 9 wins
- They already own probes 9 calls, 6 losses
- Rivals lead with new hardware 3 of 3 rival sites
Copy gate12 lines12 of 12 pass
- Dashes 0 found
- Negation framing 0 found
- Clichés 1 found: seamless Rewritten
- Hedges 0 found
- American spelling OK
- Reading ease Grade 8
Priya RamanCo-founder & CEO, Dockmere Reviewing Approved “Keep the clipboard. Every QA lead I meet has one hanging by door 6.”
Approve Approved by Priya · v1 is the source for every process Dockmere positioningSaved to Drive Share
Dockmere positioning
The line: one record per pallet, from the receiving dock to the outbound trailer.
Dockmere is cold chain compliance software for food warehouses. It reads the sensors a warehouse already has and keeps each corrective action on the same record as the reading, so an audit pulls one report.
- Who it is for: directors of operations and QA leads at cold storage warehouses and food distributors with 2 to 20 buildings. ICP: 31 deals
- What it is: software that logs every reading from the dock and the rooms, with each excursion and its fix on the pallet’s record. 14 of 22 calls
- What it replaces: the clipboard by the dock door and the binder a QA lead builds the week before an audit. 11 calls
- Why we win: setup is seamless because Dockmere reads the probes already installed. Why we win: setup takes a day per building because Dockmere reads the probes already installed, where sensor vendors start with new hardware. 9 calls, 3 sites
+265%
Why it matters
Fractional job titles are up 265% since 2019
Lightcast counted at least 34,000 US workers in 2025, in every function, whose current job title mentions fractional, up 265% from 2019. A fractional role sells part of a person's week. At Growigami your fractional CMO builds the first process, and AI agents do the weekly work.
What you get
What Growigami's fractional marketing includes
Agents do the work
Each week AI agents research accounts and draft the outreach, search pages or posts for the process you picked.
Build and work together
Your fractional CMO's build and the weekly work come in one engagement, from $1,999 a month per process.
An optional standing review
Your fractional CMO reviews the whole system with you for $1,499 monthly or $2,999 weekly.
A short commitment
The minimum is three months. After that, you can leave with 30 days' notice.
You see it first
Posts in your name wait for you, and ads wait for your yes before they run.
How it starts
How fractional marketing starts at Growigami
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Give us CRM read access
We read your closed deals to learn which accounts buy and why.
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See your first process
Within a week we show you the first process your fractional CMO would build and what it would produce.
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Your fractional CMO builds it
It is built by hand with you and is usually running in about three weeks.
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Agents do the weekly work
AI agents research and draft each week. You add the next process when the first shows results.
Side by side
Part-time leader vs shared team vs Growigami
Compared on Part-time leaderShared teamGrowigami
What it costs $4,000 to $20,000 a month for a fractional CMO$8,000 to $15,000 a month for a lean teamFrom $1,999 a month per process
How it is priced Hourly at $150 to $500, or a monthly retainerBy scope and channel countBy process, at a stated volume
Who does the weekly work Specialists you hire, with the leader overseeingSpecialists on the shared teamAI agents, on a process your fractional CMO built
Hours Often 10 to 20 hours a weekSet by the scopeSet by volume, such as 500 accounts a month
Left out of the price The execution, unless you hire itAd spend, software, web development and videoAd spend and outside software at cost, and the optional review
Part-time leader figures come from Go Fractional's guide, updated 3 November 2026. Shared-team figures are Prose Media's example budgets of 16 March 2026, which it calls hypothetical planning ranges. Both read 5 November 2026.
Results
Search traffic up 10x and revenue up nearly 5x.
“For the same price that you would pay one and a half to two people, we get access to the whole gamut of everything you provide.”
10xorganic traffic. Peak estimated search visits, from launch
~5xrevenue growth. “Almost 5x,” Matt's July investor update
12xranked keywords. Terms CapOut ranks for, Apr to Sep
Price
What fractional marketing costs to start
Pick the process that matters most to your pipeline. Add the next one when the first shows results.
$1,999a month, per process
OutboundPaid adsAI search & SEOLinkedInVideoNurture & newsletter
- We show you the first process within a week of CRM access
- It is usually running in about 3 weeks
- 3-month minimum, then 30 days' notice
- You approve everything before it goes out
Updated . Prices are from our public price list.
Fractional marketing is marketing bought by the part of the week: a part-time leader such as a fractional CMO, or a shared team of part-time specialists. Go Fractional puts a fractional CMO’s retainer at $4,000 to $20,000 a month. Growigami’s version adds the work: AI agents run each process, from $1,999 a month.
Your fractional CMO builds your first process with you, and from then on AI agents do the weekly work in outbound, search or social. You approve what goes out under your name.
What is fractional marketing?
Fractional marketing is senior marketing skill hired for part of the week on a contract, without a full-time salary. It comes in two forms. One is a part-time leader, a fractional CMO, VP or head of marketing who owns the plan. The other is a shared team: Prose Media defines a fractional marketing team as “a part-time bench of marketers assembled around a specific business need.”
Go Fractional says fractional marketers commit to regular hours, typically up to 20 a week for each company they serve, and often hold leadership roles. Lightcast counted at least 34,000 US workers in 2025, in every function, whose current title mentions fractional, up 265% from 2019.
Fractional, freelance, interim or agency?
The pages on this search draw the lines this way:
| Model | How it is bought | What it covers | Source |
|---|---|---|---|
| Fractional marketer | Regular ongoing hours, often 10 to 20 a week | Ongoing work, often in a leadership role | Go Fractional, Nov 2026 |
| Freelancer | Project by project | A specific task or campaign | Go Fractional, Nov 2026 |
| Interim marketer | Full time, temporarily | A leadership gap, until a permanent hire or the end of a transition | Go Fractional, Nov 2026 |
| Agency | A firm with its own processes | Services delivered by the firm’s own team | Averi, Dec 2025 |
| Growigami | By process, at a stated volume | One process your fractional CMO builds and AI agents run | Our price list |
What does fractional marketing cost?
Go Fractional, MarketerHire and Prose Media publish price ranges on their own sites, and each one prices a different thing: a part-time leader, one specialist or a shared team.
| Option | Price | What it buys | Source |
|---|---|---|---|
| Fractional CMO | $4,000 to $20,000 a month, or $150 to $500 an hour | A part-time leader | Go Fractional, updated 3 Nov 2026 |
| Fractional marketing manager | $3,000 to $15,000 a month, or $75 to $250 an hour | One specialist; $5,000 to $8,000 for one channel at 15 to 20 hours a week | MarketerHire, 17 Jun 2026 |
| Lean fractional team | $8,000 to $15,000 a month | A leader, one demand gen or paid media specialist and light support | Prose Media example budget, 16 Mar 2026 |
| Lean pipeline team | $15,000 to $30,000 a month | A lead plus five part-time roles | Prose Media example budget, 16 Mar 2026 |
| Full-time marketing manager | $166,790 a year, median | One employee | BLS, May 2025 |
| Growigami, one process | From $1,999 a month | One process run every week, at a stated volume | Our price list |
| Growigami, one process with a monthly fractional CMO review | $3,498 a month | The same, plus a monthly review with your fractional CMO | Our price list |
| Growigami, one process with a weekly fractional CMO review | $4,998 a month | The same, reviewed every week | Our price list |
The leader and specialist prices buy hours, and the extras add up. Prose Media says its ranges usually leave out ad spend, software, major web development and heavy video production. MarketerHire puts the tools a fractional marketer needs at $300 to $1,500 a month. It estimates a $6,000 fractional marketer costs closer to $7,500 to $8,000 a month once tools, ramp time and support are counted.
At Growigami the process price covers the weekly work, and ad spend is paid at cost. A process costs $500 more in its first month while we build it, and your first build is on us this month. For fractional CMO rates alone, broken down by hours and company size, read our fractional CMO cost guide.
What Growigami runs for an owner without a marketing team
Each week, AI agents do the work of the process you picked. They research the accounts you want and write to each contact, or they draft search pages from what your team knows and your posts from short calls and voice notes. Your fractional CMO built the process with you and ran it by hand until it worked. You answer the interested replies and take the sales calls.
Pick one process to start, each from $1,999 a month:
- Outbound (Pipeline): 500 target accounts researched a month, with an email and a LinkedIn message for each contact. Interested replies reach you the same day.
- Search (Search): 200 pages a month, or 500 on the larger size, built to rank on Google and to be cited by ChatGPT and Perplexity.
- Social (Social): three posts a week each for you and one more person, plus your company page, written from short calls and voice notes.
- Paid (Paid and creative): campaigns on up to two channels with up to $25,000 a month in ad spend, plus up to two new landing pages a month.
The website is a one-time build from $7,499, and positioning is a one-time build at $4,999 if the message needs work first.
What your fractional CMO reviews with you
In the optional standing review, your fractional CMO goes through the whole system with you and tunes it on the numbers in your CRM. Monthly sessions cost $1,499 a month and weekly ones $2,999. On the monthly plan you can ask them anything in Slack between sessions. Without a review, your team steers and we keep each process running.
How to hire a fractional marketing expert
MarketerHire’s guide names three traits that are difficult to judge before you work with someone: independence, reliability and dedication. A fractional marketer who needs constant oversight, it says, wastes too much of your time. Ask every candidate these four questions:
- Who does the weekly work? If the answer is your team or another hire, price that in.
- What is left out of the price? Ad spend, software, web work and video are the usual exclusions in Prose Media’s ranges.
- What does a month produce? A stated volume, such as accounts researched or pages published, is easier to hold someone to than a number of hours.
- How do I end it? Get the notice period in writing before the first invoice.
To find individual fractional marketers and advisors, Go Fractional lists profiles you can hire from, and MarketerHire matches you with one after a call. Our guide on how to hire a fractional CMO has the interview questions and contract terms for the leadership role.
When a fractional CMO alone, or a hire, fits better
- You already have a team that executes well. LaFleur’s guide names a well-staffed in-house team as one case where you can skip the fractional model, unless you need expertise in a new channel. Add a part-time leader for direction only. Our fractional CMO page covers the role.
- You need one specialist in one channel. MarketerHire puts a mid-level specialist running one channel at $5,000 to $8,000 a month.
- You want someone in the office every day. Hire full-time once there is 40 hours a week of marketing to lead.
- Sales is the gap. A fractional CRO takes the sales team and the forecast.
- You run a SaaS company or an early-stage startup. Fractional CMO for SaaS covers ARR stages and SaaS metrics, and fractional CMO for startups covers what to do before product-market fit.
CapOut and NaviNurses got leadership and execution from one team
CapOut sells software to roofing and restoration contractors, and its CEO, Matt Fruge, had been through two and a half in-house marketers. A single team then ran CapOut’s search pages and outbound and built a product-led website. Estimated search visits grew 10x once the new pages were live, and Matt’s investor update put revenue up nearly 5x (CapOut story).
“It’s kind of hard to tell that you guys are fractional because you’re so accessible on Slack and responsive, but because you guys are a team, there’s always someone to respond and answer my question.” Matt Fruge, CEO, CapOut
NaviNurses, where families hire a registered nurse for care at home, had a new sales team and no defined buyer. Strategy sessions settled who the ideal client was before any campaign ran. Webinars, content and outbound then aimed at that client together, and the sales team hit full quota in 60 days (NaviNurses story).
Both are past results from two companies, and neither is a forecast for yours.
Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.
Questions
Common questions about fractional marketing
How much does fractional marketing cost?
It depends on the model. Go Fractional puts a fractional CMO at $4,000 to $20,000 a month. MarketerHire puts fractional marketing managers at $3,000 to $15,000 a month, and Prose Media's example budget for a lean team is $8,000 to $15,000. At Growigami one process is $1,999 a month and costs $500 more in its first month while we build it, and your first build is on us this month.
What is a fractional marketing leader?
A senior marketer, such as a CMO, a VP or a head of marketing, who leads your marketing for part of the week on a contract. Go Fractional says fractional marketers typically give each employer up to 20 hours a week. The leader owns the plan and the budget, and the work is done by your team, by specialists or, at Growigami, by AI agents.
What is a fractional marketing director?
Go Fractional describes a fractional marketing director as a part-time marketer who executes the strategy a CMO develops while managing the marketing department. That is one firm's definition, so ask any candidate what the role covers. MarketerHire does not price directors by name. Its nearest band, senior strategists managing several channels or leading a team, runs $10,000 to $15,000 a month.
When should you hire a fractional marketing executive?
When marketing needs senior judgment and nobody on staff has it, and the company is not ready for a full-time salary. The BLS median for a marketing manager was $166,790 a year in May 2025. Hire full-time instead when there is 40 hours a week of marketing to lead, every week.
What is the best fractional marketing platform?
That depends on whether you want a person or the work. Go Fractional and MarketerHire match companies with individual fractional marketers, and MarketerHire agrees a budget with you on a call before it makes a match. Growigami sells the work by process: a fractional CMO builds it, AI agents run it and the price is posted, from $1,999 a month.
Is fractional marketing better than an agency?
It is a different purchase. Averi puts the line this way: agencies work as a firm with their own processes, and fractional marketers embed in your team and use your systems. Growigami sits between the two. Your fractional CMO builds each process on your CRM and your stack, and AI agents then do the weekly production.
How long is the commitment?
The minimum is three months, and after that you can leave with 30 days' notice. Each process is priced on its own, so you can stop one and keep another. The optional review with your fractional CMO is $1,499 a month for monthly sessions or $2,999 for weekly ones.
Can I see the work before it goes out?
Yes. Posts in your name wait for your approval. Outreach waits for the person who sends it, and every ad and search page waits for your yes. Replies and form fills land in your CRM, so you can see what each piece produced.
Start with a fractional CMO and agents.
Give us read access to your CRM. Within a week we show you the first process your fractional CMO would build and what it would produce.
Photos by airfocus, Brooke Cagle and Redmind Studio on Unsplash.