Marketing for Florida firms, run every week

A marketing agency Florida businesses hire runs some or all of their search, ads, social and email. The Census counted 1,367 advertising agency establishments and 6,745 marketing consulting establishments in the state in 2023. Growigami is a third option, run remotely with no Florida office. Your CRO builds each marketing process and AI agents run it every week, at $1,999 a month per process.

Which Florida sectors stand out in Census data?

Florida had 645,575 employer establishments in 2023 and 9,988,508 employees in the week of March 12. That works out to 2,855 establishments per 100,000 residents, against 2,497 for the US. Its establishments also run smaller: 19.9% had 10 to 99 employees, against 24.6% nationally, and 78.2% had fewer than 10, against 73.0%.

Florida also leads every state in new business applications. The Census Bureau’s Business Formation Statistics count 647,734 of them in Florida in 2025, out of 5,671,836 across the US.

Rows were picked for what they show about Florida. Of the industries our vertical pages cover, roofing, pest control, real estate and landscaping employ the largest multiples of the US share. Manufacturing, lawyers’ offices, computer systems design and plumbing and HVAC contractors each employ more than 90,000 people in the state. Insurance agencies also sit above the US share, and the last two rows are the state’s own marketing trade.

“Employment vs US” divides a sector’s share of Florida employees by its share of US employees, so 1.96 means nearly twice the US share.

Sector	Employer establishments	Employees	Average annual pay	Employment vs US
Real estate agents and brokers	21,144	44,695	$72,917	1.58
Lawyers’ offices	17,261	97,156	$117,439	1.24
Manufacturing	14,341	358,707	$68,079	0.41
Insurance agencies and brokerages	10,837	69,499	$81,976	1.19
Landscaping services	10,670	78,430	$41,352	1.37
Computer systems design	10,395	96,162	$103,965	0.66
Plumbing and HVAC contractors	9,353	94,859	$60,792	1.09
Pest control	2,301	17,524	$48,640	1.76
Roofing contractors	2,215	30,080	$54,663	1.96
Marketing consulting	6,745	27,166	$57,627	1.21
Advertising agencies	1,367	7,666	$89,239	0.54

Source: U.S. Census Bureau, County Business Patterns 2023 (employer establishments; employees are for the week of March 12; average pay is annual payroll divided by employees, computed by Growigami).

The first nine rows each have a related Growigami page, among them:

• Florida had 10,670 landscaping establishments and 2,301 pest control establishments in 2023, more of each than any other state. Our pages on landscaping marketing and pest control marketing cover those two trades.
• Roofing employs close to twice the US share in Florida, across 2,215 contractor establishments, and roofing marketing covers search, ads and quote follow-up for them.
• The state’s 21,144 real estate offices average about two employees each. Our real estate marketing page is written for brokerages and teams.
• Florida’s 17,261 law offices paid their employees $117,439 a year on average, and our law firm marketing page covers the Florida Bar’s rule on filing ads.
• Its 10,837 insurance agencies and brokerages employ 1.19 times the US share. See insurance agency marketing.
• Computer systems design is the reverse: 10,395 establishments, at 0.66 of the US share. Our MSP marketing page covers IT service firms.

How Miami, Tampa, Orlando and Jacksonville differ

The Census files list 22 metro areas in Florida. These are the eight largest by employer establishments.

Metro area	Employer establishments	Employees	Average annual pay	Share of Florida establishments
Miami-Fort Lauderdale-West Palm Beach	222,388	2,428,299	$65,359	34.4%
Tampa-St. Petersburg-Clearwater	91,335	1,288,208	$62,417	14.1%
Orlando-Kissimmee-Sanford	77,951	1,232,903	$55,921	12.1%
Jacksonville	44,152	664,343	$60,792	6.8%
North Port-Bradenton-Sarasota	27,165	284,150	$53,558	4.2%
Cape Coral-Fort Myers	22,756	264,855	$55,417	3.5%
Deltona-Daytona Beach-Ormond Beach	17,065	187,361	$45,570	2.6%
Palm Bay-Melbourne-Titusville	15,510	205,503	$57,834	2.4%

Source: U.S. Census Bureau, County Business Patterns 2023, metropolitan area file (employer establishments; average pay computed by Growigami).

Miami’s metro holds 34.4% of Florida’s employer establishments but 24.3% of its employees, about 11 per establishment. Orlando has 13,384 fewer establishments than Tampa and nearly as many employees, about 16 per establishment, at a lower average pay of $55,921. Together the four largest metros hold 67.5% of the state’s establishments.

Tampa has its own page. For the other three, public sources give a B2B seller something to plan around:

• Jacksonville has four 2026 Fortune 500 headquarters: GuideWell, the parent of Florida Blue, plus Fidelity National Financial, CSX and Fidelity National Information Services (Jacksonville Daily Record, 3 June 2026). SelectFlorida, a direct support organization of FloridaCommerce, counts 22 Fortune 500 headquarters across the state.
• Orlando’s Orange County Convention Center says it averages nearly 200 events a year, among them 115 conventions and tradeshows that draw more than 1.5 million attendees.
• Miami hosts eMerge Americas, a tech conference and expo set for March 2 to 4, 2027. Its organizers report 20,000+ attendees and 400+ exhibitors.

For a company that sells at those shows, our Events process covers booth materials, invites to target accounts and a follow-up written for every badge scan. On-site support at your booth is $2,499 an event, with travel paid at cost.

How does a marketing agency in Florida price its work?

The five Florida agency homepages on Google’s first page for this search list their services, and none of them shows a monthly price. Heyday is the only one to state a term: “No Long-Term Contracts.” Starmark describes itself as project-based.

Semrush’s Florida list shows a budget per project for each agency. Of the 40 agencies on its first page, 16 start from $1,000, 7 from $2,500, 3 from $5,000 and 1 from $10,000. The rest show a range or “Any”. A budget per project is a different number from a monthly fee, so ask each firm what a month costs.

Of the 12 B2B marketing firms we compared in November 2026, six publish a price. The lowest monthly price is £3,500 plus project fees, at a UK firm, and the lowest in dollars is $5,000 a month. The three that publish a minimum term ask for 3 to 12 months, or 3 months’ notice.

What does an SEO company in Florida do?

It writes and fixes the pages that bring a business its search traffic. Four of the five Florida agency homepages we read list SEO beside ads, social and web design. THAT Agency adds AI optimization, for answers in ChatGPT and Google AI Overviews.

Our Search process publishes 200 pages a month at the base size, written from what your team already knows. Each page is built to rank on Google and to be cited by ChatGPT and Perplexity.

Florida’s own marketing firms and marketing pay

Florida’s 1,367 advertising agency establishments had 7,666 employees in 2023, about 6 per establishment, at an average pay of $89,239. US advertising agencies averaged $106,841. The sector’s share of Florida employees is 0.54 of its US share.

Marketing consulting runs the other way. Florida had 6,745 marketing consulting establishments, the second most of any state, with 27,166 employees: about 4 per establishment. They averaged $57,627 in pay against $83,009 across the US. The sector employs 1.21 times its US share.

For an in-house hire, BLS wage data for May 2025 gives these Florida figures:

Occupation (BLS, May 2025)	Employed in Florida	Florida median annual wage	US median annual wage
Market research analysts and marketing specialists	60,770	$75,450	$78,760
Marketing managers	24,820	$142,620	$166,790

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, Florida and national estimates.

What Growigami runs for Florida B2B and service firms

Each week, AI agents research and draft the work for the processes you pick, on a plan your CRO built with your team. Your team takes the calls, quotes and meetings the work brings in. Growigami has no Florida office or staff, and all of it runs remotely.

Pull sourcesSource · Cold chain trade feeds

Write the storyAgent · One story per item

Done

Check every figureAgainst the source

Passed

Open a pull requestGitHub · dockmere/dockmere-web

• Search (Search): 200 pages a month at the base size, or 500 on the larger size, built on the questions your customers ask before they call.
• Paid ads (Paid and creative): campaigns on Google and Meta with up to $25,000 a month in ad spend and up to two new landing pages a month. It also runs your Local Services Ads and Business Profile work, and spend moves each week to the campaigns that book calls.
• Inbound lead follow-up: up to 300 leads a month, each researched and sent to the right person with a reply drafted, at any hour.
• Outbound (Pipeline): 500 target accounts researched a month and a message written for each contact. Replies reach your team the same day.
• LinkedIn (Social): three posts a week for each person on the plan, written from short calls and voice notes.

Each process is $1,999 a month and costs $500 more in its first month while we build it, and your first build is on us this month. The CRO review is optional, at $1,499 a month for monthly sessions or $2,999 for weekly ones. Two processes come to $3,998 a month after the first. Prices for every process are on our price list.

Is a remote marketing team a fit for a Florida business?

It fits when the work lives on a screen. Search pages, ads, outbound messages and lead replies all sit in tools your team can open, so you judge the team by what it ships each week.

Heyday’s FAQ gives the local case, “local market expertise, in-person consultations, and strategies tailored to the South Florida audience.” Part of that knowledge is public. The Census and BLS figures above come from federal data, and your CRO starts from your own CRM, where your leads and jobs already are.

When a Florida agency you can meet in person fits better

A Florida firm down the road is the better buy in these cases:

• You want someone in the room. Strategy sessions at your office, photo and video shoots on site and walk-throughs of a property or a job all need a person there. Every agency homepage we read gives a Florida address or city.
• Your marketing runs on local events and press. Starmark’s homepage features its work for Nova Southeastern University at the Fort Lauderdale International Boat Show. A firm that already works those rooms can work them for you.
• You want one person on staff every day. An in-house specialist at the Florida median of $75,450 works from your office and answers only to you.

Growigami fits when you want search, ads, outbound or lead follow-up run every week at a posted price, and a remote team suits you. Our page on marketing as a service covers the same model without the Florida data.

Talk to sales. Give us read access to your CRM, and within a week we show you the first process we would build and what it would produce.