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Free landing page templates

A landing page template is a ready-made single page built around one action: a headline, the case for it, proof and one form or button at the end. These 34 are free: 30 AI services pages that end on a contact form and 4 SaaS pages that end on a free trial, each with a live demo and Astro, HubSpot and WordPress zips.

  • Free, no account or share wall
  • One main action per page
  • 7 to 13 sections to keep or cut
  • Free to use and adapt for personal and commercial sites

The 34 landing page templates compared

Editable fields are the fields of the HubSpot modules and WordPress blocks, where words, links and images change without code. The sizes are the download links.

The landing page templates compared
Template Type Look Sections Editable fields Typefaces Palette Image files Astro zipHubSpot zipWordPress zip
Conversation Circle SaaS Light 13 257 Fraunces, Manrope 2 51 KB220 KB164 KB
A Fine Balance SaaS Light 13 266 Urbanist, Space Mono 6 123 KB694 KB351 KB
Answer Garden SaaS Light 13 291 Young Serif, Karla 8 623 KB3.5 MB972 KB
Quiet Current SaaS Dark 11 226 Cormorant Garamond, DM Sans 6 606 KB2.2 MB1.6 MB
The Loom AI services DarkCobalt editorial 9 100 Inter 2 313 KB1.3 MB1.1 MB
Stable Axis AI services LightSignal yellow industrial 9 107 Inter 3 261 KB946 KB654 KB
Operating Score AI services LightIvory editorial serif 8 90 Bodoni Moda, Inter 1 147 KB518 KB397 KB
Switchyard AI services Dark and lightForest green model railway 9 105 Inter 4 403 KB1.3 MB990 KB
Living Graft AI services LightLilac botanical 7 82 Inter 2 400 KB1.2 MB1.0 MB
Backstage AI services Dark and lightTheatrical oxblood 9 91 Antonio, Inter 3 567 KB2.1 MB1.5 MB
Breakwater AI services Dark and lightPetrol coastal editorial 8 94 Libre Caslon Text, DM Sans 2 382 KB1.9 MB1.6 MB
Human Handoff AI services LightTangerine campaign editorial 8 116 Bodoni Moda, DM Sans 8 221 KB836 KB551 KB
Geological Folio AI services LightIce blue scientific engraving 8 92 Inter 2 603 KB2.0 MB1.6 MB
Operating Certificate AI services LightFuchsia bold typographic 8 126 Barlow Condensed, Inter 2 202 KB1.6 MB594 KB
Operating Atlas AI services LightMint swiss cartographic 8 116 Anton, Barlow Condensed, Inter 1 322 KB1.4 MB1.3 MB
Possibility Shelter AI services LightCoral cobalt illustrated 8 93 Roboto 7 513 KB1.3 MB876 KB
Continuity Board AI services LightBlack and ivory industrial 9 97 Inter, Anton 3 387 KB1.0 MB744 KB
Built for Continuity AI services LightApricot ceramic editorial 9 106 Inter 2 372 KB1.1 MB869 KB
Pit Stop AI services LightMotorsport navy editorial 8 103 Libre Caslon Display, DM Sans 3 474 KB2.1 MB1.7 MB
Still Point AI services LightViolet lavender minimalist 8 97 Inter 2 275 KB996 KB868 KB
Working Day AI services DarkGraphite citron documentary 8 118 Inter 7 385 KB1.2 MB835 KB
Human Horizon AI services DarkDark cinematic portrait 10 110 Libre Caslon Display, DM Sans 2 163 KB955 KB845 KB
Load Bearing AI services LightArchitectural ivory editorial 9 106 Libre Caslon Display, DM Sans 2 321 KB1.6 MB1.3 MB
Optical Connection AI services DarkDark cinematic optical 9 104 Inter 4 285 KB1.4 MB1.1 MB
Listening Infrastructure AI services LightCandy pink editorial 9 95 Libre Caslon Display, DM Sans 2 322 KB1.4 MB1.1 MB
Control Tower AI services DarkDark navy aviation 9 98 Libre Caslon Display, DM Sans 3 301 KB1.7 MB1.3 MB
Laminar Layer AI services LightScientific alabaster teal 8 103 Libre Caslon Text, DM Sans 2 194 KB909 KB732 KB
Harnessed Wind AI services LightBold burgundy editorial 8 105 DM Serif Display, DM Sans 4 221 KB1.3 MB1.0 MB
Expansion Joint AI services LightUltramarine industrial macro 8 116 Inter 2 354 KB1.6 MB1.5 MB
Structure of Flight AI services DarkEmerald radiograph 8 92 Roboto Condensed, Inter 3 376 KB1.5 MB1.4 MB
Fast Steady AI services LightBold typographic poster 9 106 DM Sans, Libre Caslon Text 0 17 KB116 KB114 KB
Living Boundary AI services DarkDark fluorescent microscopy 9 95 Inter 3 300 KB1.4 MB1.2 MB
Continuity Splice AI services LightWarm ivory cinematic serif 8 98 STIX Two Text, DM Sans 4 295 KB1.4 MB1.1 MB
Working World AI services LightIsometric pixel art 9 125 DM Sans 9 877 KB2.1 MB1.7 MB

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How to choose a landing page template

Pick by the action the campaign asks for, then cut the page down to what that visitor needs to take it.

Ask for a conversation

The AI services designs end on a contact form with labelled fields, browser checks and a thank-you message. Connect it to your CRM or form tool.

Ask for a trial or a demo

The SaaS designs (Conversation Circle, A Fine Balance, Answer Garden, Quiet Current) end on "Start free trial" and "Book a demo", with pricing and an FAQ above.

Match the ad

Rewrite the hero headline to repeat the promise of the ad or email that sent the visitor, word for word where you can.

Real estate campaigns

The real estate templates carry three actions (search, valuation, newsletter), so they are left out here. The real estate page shows how to cut one down to a seller or buyer landing page.

How to turn a template into a campaign landing page

Six edits, the same on every platform, because every section stands on its own.

  1. Remove the header links

    Keep the wordmark and the main button. In WordPress and HubSpot, empty the link fields of the header and the links disappear.

  2. Rewrite the hero for the campaign

    One headline that matches the ad, one line on who it is for, one button that scrolls to the form.

  3. Keep the proof, cut the rest

    Keep the sections that answer the visitor’s doubt (examples, the six conditions, pricing) and delete the others.

  4. Point every button at one place

    Every call to action already goes to the contact form or the trial link. Keep it that way.

  5. Connect the form

    The forms send nothing until connected: replace them with your HubSpot form, WordPress form plugin or form service.

  6. Set the page title and description

    In Astro edit src/pages/index.astro; in WordPress use an SEO plugin; in HubSpot use the page settings. Then add your tracking.

HubSpot and WordPress landing page notes

HubSpotWordPress
Where the page livesLanding pages are a separate tool from website pages, and the plan decides which you have. The theme’s Home and Page templates are what you build from.A normal page. Add the section blocks to any page, or use the theme’s front page for a single-page site.
Hide the navigationEmpty the header link fields in the global header, or clone the page and remove the header row.Empty the link fields in the Header block in Appearance > Editor.
The formPut HubSpot’s form module in the contact row so leads land in your contacts.Replace the contact section with your form plugin’s block.
Several campaignsClone the page per campaign; header and footer stay global.Duplicate the page per campaign; the blocks keep their own fields.

What a landing page template should include

A headline that matches the source

The ad, email or post that sent the visitor makes a promise; the headline repeats it.

Who it is for

One line that lets the right visitor know they are in the right place.

Proof

Examples, numbers you can source or quotes with permission. The templates hold placeholders for each.

Objections answered

An FAQ or a standard section that answers what stops people from acting.

One action

A form or a trial button, repeated, never competing with a second goal.

Fast and readable on a phone

Plain HTML and CSS with no framework, checked from 360 to 1920 pixels with no sideways scroll.

Astro, HubSpot or WordPress

Every template here comes in all three versions, built from the same page, so the design and copy match on each platform. See the HubSpot themes and the WordPress block themes for the install steps.

Astro · 17 KB to 877 KB

An Astro project: one component per section, design tokens in global.css, images in public/assets.

Needs Node 22.12 or newer.

HubSpot · 116 KB to 3.5 MB

A HubSpot CMS theme: one module per section, each with its own fields, plus Home and Page templates.

Needs a free HubSpot account and Node.js 20 or newer for the HubSpot CLI.

WordPress · 114 KB to 1.7 MB

A WordPress block theme: one block per section with its fields in the editor, plus page, post, blog and 404 templates.

Needs WordPress 6.6 or newer and PHP 7.4 or newer.

Questions about landing page templates

What is a landing page template?

A ready-made single page built around one action, such as a form or a trial button, that you fill in with your own words and images. The ones here are complete pages you install on Astro, HubSpot or WordPress.

Where can I get a free landing page template?

Each of these 34 has a free zip download for Astro, HubSpot and WordPress and a live demo, with no account, payment or share wall. Free to use and adapt for personal and commercial sites.

What is the difference between a landing page and a homepage?

A homepage introduces the whole company and links to the rest of the site. A landing page serves one campaign and asks for one action, often with no navigation. These templates are homepages built around one action, so they become landing pages once you remove the header links.

Can I use these landing page templates in WordPress?

The WordPress version is a block theme for WordPress 6.6 or newer. Each section is a block with fields in the editor, so you can build a landing page from the blocks on any page and empty the header links.

Can I use them as HubSpot landing page templates?

Upload the theme with the HubSpot CLI and build from its templates. Landing pages are a separate tool in HubSpot and depend on your plan, so check your account; the READMEs walk through website pages, which a free account supports.

Do the contact forms send messages?

The forms check required fields and the email format, then show a thank-you message, and they send nothing. Connect them to your form service, CRM or HubSpot form before you publish: in Astro replace the submit handler in the contact section’s script, in WordPress and HubSpot replace the form with your provider’s form.

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